LG Electronics Saudi Arabia has announced the LG National Day campaign titled “The Saudi Within Me” in celebration of the 96th Saudi National Day. The initiative highlights the company’s presence in local households alongside promotional pricing across various product lines.
Celebrating Local Heritage Through Technology
The company noted that the campaign connects traditional customs with modern living through its home electronics. Families gathering for national celebrations use consumer systems including OLED displays and PuriCare air purifiers to improve home comfort.
Furthermore, these smart devices support daily routines and family gatherings during festive periods across Saudi Arabia. By integrating modern home technologies with everyday customs, the campaign emphasizes the connection between smart living and shared cultural moments.
Features of the LG National Day Campaign
The new LG National Day campaign focuses on shared traditions, hospitality, and family living across multiple generations. In addition, the initiative spans digital channels, television broadcasts, and social platforms nationwide.
“Saudi National Day is a profound celebration of identity, shared history, and ambitious vision. For decades, LG has been privileged to be a trusted presence in Saudi homes, supporting family well-being, hospitality, and progress across the Kingdom.”
Jungho Kim, Managing Director at LG Electronics Saudi Arabia
Product Lineup and Commercial Performance
LG Electronics operates four primary business divisions: Home Appliance Solution, Media Entertainment Solution, Vehicle Solution, and Eco Solution. Together, these units achieved global revenue exceeding 89 trillion South Korean won in 2025.
Meanwhile, the company incorporates AI capabilities into appliances through the LG ThinQ brand, which operates across gaming monitors, televisions, and connected appliances. This connected ecosystem allows users to manage their home environment efficiently, linking entertainment displays with intelligent appliance controls.
Campaign Availability and Promotions
The multi-platform LG National Day campaign includes retail discounts across home appliances and entertainment displays throughout Riyadh and other regions. Consequently, consumers in the Kingdom can access these seasonal promotions directly through authorized distribution channels during the national holiday period.
Through these seasonal offerings, the initiative makes connected living appliances and home entertainment systems accessible to consumers taking part in national festivities.
