
Saudia
Saudia Wins Three Awards at Cannes Lions 2026 for Travel and Pilgrim Initiatives
Saudia secured three awards at the Cannes Lions 2026 for its Let It Fly campaign and Coolest Ihram innovation.
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SADAFCO Ranks Among Top Saudi Firms for Corporate Governance in 2024
SADAFCO ranks among top non-financial firms in corporate governance on Tadawul for 2024, earning Alfaisal CGI excellence recognition. Learn more.

Saudia Partners with Adeera to Boost Benefits of AlFursan Loyalty Program
Further elevating the airline’s loyalty offerings Saudia, the national flag carrier of Saudi Arabia, has signed a strategic partnership with Adeera, the newly launched PIF hospitality management company, during the Arabian Travel Market 2025. Signed by Arved von zur Muehlen, EVP & Chief Commercial Officer at Saudia, and Ahmed Alomair, Chief Brands Officer, this collaboration […]

IATA Aviation Day MENA to Focus on Collaboration, Innovation and Harmonization
9 April 2025 (Amman) — The International Air Transport Association (IATA) announced that IATA Aviation Day Middle East and North Africa (MENA) will focus on digitalization, airspace management, sustainability, modern airline retailing and future skills. The event will take place in Jeddah, Kingdom of Saudi Arabia on 6-7 May 2025, hosted by Saudia. “Aviation is […]


