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Snap Announces SPECS AR Glasses with Anticipatory AI and New Charging Case
Snap has announced its standalone SPECS augmented reality eyewear featuring an anticipatory AI service and enterprise workplace tools.
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Hussein Freijeh Takes on Expanded Role Leading Snap’s APAC Region
Dubai, United Arab Emirates – 25 November 2025: Snap Inc. today announced that Hussein Freijeh has expanded his leadership remit to include the Asia-Pacific region, in the role of Vice President for both APAC and MENA, leading Snap’s strategy and operations across the two regions. Having successfully launched and scaled Snap’s presence in the Middle […]
Snap Launches “App Power Pack” to Support Advertisers in Saudi Arabia and Drive Up to 25% Growth in App Installs
Riyadh – September 29, 2025: Snap today announced the launch of the App Power Pack, an innovative suite of advertising tools and solutions designed to empower app marketers to enhance performance and achieve measurable results on Snapchat. This step comes as part of the company’s ongoing commitment to supporting digital transformation in the Kingdom of […]
Snapchat Launches Sponsored AI Lenses in UAE and KSA
Sponsored AI Lenses create hyper-stylized images, allowing Snapchatters to transform themselves in imaginative ways Dubai, UAE, 30 April 2025: Snapchat has launched Sponsored AI Lenses, a new ad format powered by Snap’s proprietary Generative AI technology designed to reimagine how brands connect with Snapchatters through immersive and shareable experiences. This new format enables advertisers to […]