Today at HP Reinvent, the company\u2019s largest global partner event, HP Inc. unveiled a variety of bold new offerings \u2013 including a ground-breaking security service, a cutting-edge commercial virtual reality (VR) headset, and stunning consumer and commercial PCs \u2013 all designed to transform experiences across work and life.<\/p>\n
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\u201cAs customers\u2019 expectations for amazing technology is higher than ever, collaborating with our partners to meet the evolving needs of the next generation has never been more critical,\u201d <\/em>said Anne-Sophie Hadberg, General Manager, EMEA Personal Systems Business, HP Inc. \u201cBy creating ways for customers to manage, detect and defend against security threats with HP DaaS Proactive Security Service and bringing commercial and consumer premium PC design mainstream, we remain passionate about creating the world\u2019s most exciting devices and intelligent solutions.\u201d <\/em><\/p>\n \u00a0<\/em><\/p>\n Transforming Experiences for Work<\/strong><\/p>\n Security as a Service<\/em><\/p>\n The security landscape continues to evolve, with endpoints being one of the most common attack vectors, and 64 percent of companies experiencing a significant breach via an endpoint in the last year alone[i]<\/a>.<\/p>\n <\/p>\n HP is taking the lead in addressing these endpoint security challenges, unveiling a new security-focused managed service designed to enforce policies, actively monitor, proactively respond, and defend against the threat of undetected attacks.<\/p>\n \u00a0<\/strong><\/p>\n HP DaaS Proactive Security Service<\/strong>, a significant extension to HP\u2019s award-winning device as a service offering, is designed to go beyond anti-virus solutions and provide a critical extra layer of defence. As the world\u2019s most advanced isolation security service for files and browsing on Windows 10 PCs[ii]<\/a>, HP DaaS Proactive Security Service extends protection and security intelligence to transform endpoints from your biggest risk to your best defence. HP DaaS Proactive Security provides real-time malware protection for computing endpoints and threat analytics through HP TechPulse. Additionally, specialised Service Experts are available to enforce endpoint protection compliance and provide insights with detailed kill chain analysis to IT teams.<\/p>\n <\/p>\n In the U.S, the service also includes a security self-assessment tool[iii]<\/a> and scorecard, and cyber security solutions including assessment, incident response and cyberinsurance services from Aon[iv]<\/a>, a leading global professional services firm. \u00a0HP has joined forces with Aon in the U.S to bring complete security solutions to commercial organisations that span assessment, endpoint security, and breach response and cyberinsurance. This combination of security as a service and professional services from Aon provides the most complete, tightly integrated service experience for customers.<\/p>\n <\/p>\n Bringing Premium Experiences Mainstream<\/strong><\/p>\n SMBs are passionate about their business, and having technology that helps them save time and grow their business is paramount. They seek durability and value. With nearly half of all SMBs still running Windows 7[v]<\/a>, now is the time for growing businesses to begin the switch to a powerful new Windows 10 machine that securely unlocks the performance that gets the job done both in and outside the office.<\/p>\n <\/p>\n Designed for the modern SMB workforce, HP has expanded its AMD commercial portfolio with the addition of the HP ProBook 445R G6<\/strong>,<\/strong> HP ProBook 455R G6<\/strong>, and the HP ProDesk 405 G4 Desktop Mini<\/strong>.<\/p>\n <\/p>\n Powered by 2nd<\/sup> Generation AMD Ryzen\u2122 mobile processors, the HP ProBook 445R G6<\/strong> and HP ProBook 455R G6<\/strong>[vi]<\/a> help professionals stay productive in the office and on the go. The new notebooks adopt the elegant design concept found across the HP EliteBook portfolio, featuring an ultra-slim aluminum chassis with crisp lines, clean edges and undergoes 9 MIL-STD tests[vii]<\/a> for durability. The 180-degree hinge allows users to lay the devices flat, making it easier to share content and collaborate, while HP Noise Cancellation reduces background noise by up to 20dB[viii]<\/a>, providing a robust audio and video conferencing experience.<\/p>\n <\/p>\n The HP ProDesk 405 G4 Desktop Mini<\/strong> delivers the performance, expandability, and security that SMBs need in a compact and stylish design. The PC is the company\u2019s first 400-series desktop mini, featuring a 2nd<\/sup> Generation AMD Ryzen\u2122 PRO processor with built-in Radeon\u2122 Vega graphics and can support up to three displays[ix]<\/a>, serving a new market of customers who need a powerful system to create content coupled with the advanced security and manageability capabilities of the AMD processor.<\/p>\n <\/p>\n Reimagining conferencing and collaboration solutions<\/em><\/p>\n Today\u2019s workforce prefers in-person meetings more than previous generations. Eighty-four percent of Gen Z workers prefer in-person communication and consider virtual solutions including Skype and Zoom, as a way to meet face-to-face with colleagues[x]<\/a>. Today, HP announced HP\u2019s Zoom Room solutions <\/strong>to make it easier for IT decision makers to choose a conferencing and collaboration solution that best meets the needs of their organisation. HP Zoom Rooms Solutions provide easy, customisable, and flexible meeting room options that are secure and manageable to small, medium, and large organisations. By providing the world\u2019s most versatile collaboration solutions[xi]<\/a>, with HP Elite Slice for Skype and Zoom, HP makes it easier for workers to seamlessly communicate both in and outside of the office.<\/p>\n <\/p>\n Introducing Premium Services<\/em><\/p>\n HP also announced HP Premier Care Solutions<\/strong> to enhance its premium commercial notebooks, including HP EliteBooks and HP ZBooks. These set of must-have services provide the right protection, support, and service levels to maximise user productivity.<\/p>\n \u00a0<\/strong><\/p>\n Transforming Experiences for Life<\/strong><\/p>\n Consumers want devices that integrate into their life and reflect who they are. Fifty-seven percent of millennials know the PC they want as soon as they see it[xii]<\/a>, and 82 percent of this group consider the PC as a critical part of their life[xiii]<\/a>. Taking refined craftsmanship and performance cues from the HP Spectre premium portfolio, the new line-up of HP ENVY laptops and x360s features HP Command Center for powerful performance, sophisticated design with a geometric pattern for audio and thermal venting, and robust security \u2013 including a biometric fingerprint reader, a privacy camera kill switch, and optional HP Sure View privacy screen[xiv]<\/a> to ensure screen content isn\u2019t exposed.<\/p>\n <\/p>\n Built with mobility in mind, the HP <\/strong>ENVY 13 Laptop<\/strong><\/a> features the latest Intel processors to power up to 19 hours of battery life[xv]<\/a> (nearly a 41 percent improvement versus the previous generation). The new HP<\/strong> ENYY x360 13<\/strong> features a powerful 2nd<\/sup> Gen AMD Ryzen\u2122 processor and up to 14.5 hours of battery life15<\/sup> in a convertible form factor. HP ENVY x360 15<\/strong><\/a> offers versatility with either an AMD or the latest 8th<\/sup> Gen Intel\u00ae Core\u2122 processor[xvi]<\/a>, with up to 13 hours of battery life15<\/sup>, a 28 percent top-bezel reduction versus the previous generation, and an optional AMOLED display for stunning colors and brightness for browsing or streaming video. The HP ENVY 17 Laptop<\/strong><\/a> is built for performance with an 8th<\/sup> gen Intel\u00ae Core\u2122 processor and NVIDIA\u00ae GeForce\u00ae MX250 graphics for productivity, creativity, and entertainment. The 17-inch device offers a better screen-to-body ratio for a more immersive viewing experience, thanks to the 45 percent top bezel reduction versus the previous generation.<\/p>\n <\/p>\n <\/p>\n Pricing and Availability<\/strong>[xvii]<\/a><\/p>\n [i]<\/a> Ponemon Institute 2018 State of Endpoint Security Risk, October 2018.<\/p>\n [ii]<\/a> Based on HP\u2019s internal analysis of isolation security services that offer SaaS and managed services that include on-board and configure, compliance enforcement and malware threat analytics. Most advanced based on hardware VM isolation enforced protection with individual browser tabs and apps in isolation as of March 2019.<\/p>\n [iii]<\/a> Initially available in the US only<\/p>\n [iv]<\/a> Purchasers of the HP DaaS Proactive Security Service in the U.S receive the Aon CyQu self-assessment and security score. $0 retainer and one-hour free consultation included with optional incident response services from Aon. HP onboarding service representatives will provide instructions.<\/p>\n [vi]<\/a> The HP ProBook 445R G6 and HP ProBook 455R G6 will be available in select countries.<\/p>\n [vii]<\/a> MIL STD 810G is not intended to demonstrate fitness for U.S. Department of Defense contract requirements or for military use. Test results are not a guarantee of future performance under these test conditions. Accidental damage requires an optional HP Accidental Damage Protection Care Pack.<\/p>\n [viii]<\/a> The test setup and results are based on Delta SNR (Signal to Noise Ratio) from 3QUEST(3-fold Quality Evaluation of Speech in Telecommunications) test as defined in ETSI TS 103 106 specification\u00a0with testing performed in a\u00a0train station background noise. Results will vary based on type and surroundings.<\/p>\n [ix]<\/a> Displays sold separately. Support for up to three video outputs via two standard video connectors and an optional third video port connector, which provides the following choices: DisplayPort\u2122 1.2, HDMI 2.0, VGA or USB Type-C\u2122 with DisplayPort\u2122 Output.<\/p>\n [x]<\/a> Stillman, David, and Jonah Stillman. Gen Z @ Work: How the next Generation Is Transforming the Workplace. Harper Business, an Imprint of HarperCollinsPublishers, 2017.<\/p>\n [xi]<\/a> Based on HP’s internal analysis of integrated CoRC, two horizontal flexible CoRC positions, 4′ cable, modular snap-on components, and factory pre-installed conferencing software as of March 12, 2019.<\/p>\n [xii]<\/a> HP Primary Research, 2018.<\/p>\n [xiii]<\/a> HP Internal Study. ENVY 5W, 2018.<\/p>\n [xiv]<\/a> HP Sure View integrated privacy screen functions in landscape orientation. Optional available on select FHD Sure View panels.<\/p>\n [xv]<\/a> Windows 10\/ MM14 battery life will vary depending on various factors including product model, configuration, loaded applications, features, use, wireless functionality, and power management settings.\u00a0 The maximum capacity of the battery will naturally decrease with time and usage. See www.bapco.com for additional details.<\/p>\n\n