Clients looking for personalized experiences throughout their ownership cycle of a luxury vehicle are in for delight thanks to the first-ever Lincoln standalone 3S facility which just opened its doors in Dubai as part of the Al Tayer Motors network. Elena Ford, Ford Motor Company\u2019s Chief Customer Experience Officer joined the UAE Ford and Lincoln distributor earlier this week to mark the grand opening of the facility \u2013 which is also the world\u2019s largest Lincoln vitrine facility \u2013 marking an important milestone in the luxury brand\u2019s representation in the Middle East.<\/p>\n
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The Middle East is Lincoln\u2019s third largest market globally, after China and the US, with the UAE leading volumes. Sales of the luxury brand grew by 6 percent in the region last year, with the UAE registering an impressive 50 percent growth, with Lincoln overtaking its nearest competitor, at a time when the industry continued seeing headwinds.<\/p>\n
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\u201cThis is a great time for Lincoln here in the Middle East,\u201d said Elena Ford, Chief Customer Experience Officer, Ford Motor Company. \u201cOur distributors continue to invest in facilities that will not only help grow the Lincoln business, but that also will allow us to showcase Lincoln\u2019s world-class vehicles while introducing thoughtful client services that promise to set us apart.<\/p>\n
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\u201cWe are thrilled to see the very first stand-alone Lincoln facility come to life thanks to Al Tayer Motors\u2019 continued drive of the Lincoln business, and we commend them for this tremendous facility that will deliver on Lincoln\u2019s one-size-fits-one approach,\u201d she said. \u201cToday\u2019s customers have a lot of choices, and they expect a lot from brands. They want more than simply great products and the latest technologies \u2013 that alone won\u2019t differentiate us. They want a good experience too.\u201d<\/p>\n
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Mark Ovenden, president of International Markets Group, Ford Motor Company, said: \u201cLincoln presents a great opportunity and potential for growth in the Middle East. We are offering the right products that Lincoln clients want. And with the continued commitment of our distributor partners and their investments in world-class Lincoln facilities, together we will deliver the Lincoln ownership experience that will truly distinguish this luxury brand from others.\u201d<\/p>\n
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More Lincoln stand-alone facilities are planned in the GCC, with the next one scheduled for Kuwait later this year.<\/p>\n
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Redefining\u00a0luxury automotive ownership – The Lincoln Way<\/strong><\/p>\n The personalized experience of The Lincoln Way is a mainstay of all Lincoln dealerships.<\/p>\n The Lincoln Way aims to serve today\u2019s more discerning luxury clients who value individuality and time savings. Through Lincoln\u2019s specially trained staff, clients will experience a warmer, more engaging purchasing and ownership experience personally crafted to their individual needs and desires.<\/p>\n <\/p>\n The Lincoln Way is based on research across luxury retailing experiences from different sectors, including hospitality. Key elements of The Lincoln Way include a dedicated Lincoln Team; a distinct, welcoming, home-like environment; and complete sales and service transparency.<\/p>\n <\/p>\n The Lincoln Way is how Lincoln sells and services its vehicles and how Lincoln clients experience the brand. It completely shifts luxury automotive ownership from a sales-and-service transaction model to an experience model.<\/p>\n <\/p>\n A Lincoln dealership is built around the client, using clean elegant designs, harmonious colors and quality materials. The overall effect is a warm, inviting environment that customers associate with the living room of a home or a five-star boutique hotel lobby. There are different zones and pavilions with seating clusters where customers can relax with their family and friends.<\/p>\n <\/p>\n In line with this client-centric dealership environment is a transparent sales and service experience that aims to please the most discerning clients. Different from a traditional transaction-model dealership where the purchase experience is all about making the sale, the purchase experience at the Lincoln dealership is designed around building a relationship with the customer and understanding his or her needs. Attentive and intuitive staff gauge when to allow for self-exploration and when to provide assistance.<\/p>\n","protected":false},"excerpt":{"rendered":" Clients looking for personalized experiences throughout their ownership cycle of a luxury vehicle are in for delight thanks to the first-ever Lincoln standalone 3S facility which just opened its doors in Dubai as part of the Al Tayer Motors network. Elena Ford, Ford Motor Company\u2019s Chief Customer Experience Officer joined the UAE Ford and Lincoln […]<\/p>\n","protected":false},"author":2,"featured_media":10201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[243],"class_list":["post-10200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-lincoln","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n