{"id":10682,"date":"2019-05-06T23:08:39","date_gmt":"2019-05-06T20:08:39","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=10682"},"modified":"2026-03-27T18:05:23","modified_gmt":"2026-03-27T15:05:23","slug":"gartner-predicts-20-per-cent-of-top-global-grocers-will-use-blockchain-for-food-safety-and-traceability-by-2025","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/gartner-predicts-20-per-cent-of-top-global-grocers-will-use-blockchain-for-food-safety-and-traceability-by-2025\/","title":{"rendered":"Gartner Predicts 20 Per Cent of Top Global Grocers Will Use Blockchain for Food Safety and Traceability By 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">DUBAI, UNITED ARAB EMIRATES, May 6, 2019 \u2013Gartner, Inc. predsicts that, by 2025, 20% of the top 10 global grocers by revenue will be using <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/the-reality-of-blockchain\/\" target=\"_blank\" rel=\"noreferrer noopener\">blockchain<\/a> for food safety and traceability to create visibility to production, quality and freshness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Annual grocery sales are on the rise in all regions worldwide, with an emphasis of fast, fresh prepared foods. Additionally, customer understanding has increased for the source of the food, the provider\u2019s sustainability initiative, and overall freshness. Grocery retailers who provide visibility and can certify their products according to certain standards will win the trust and loyalty of consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBlockchain can help deliver confidence to grocer\u2019s customers, and build and retain trust and loyalty,\u201d said <a href=\"https:\/\/www.gartner.com\/analyst\/56510\" target=\"_blank\" rel=\"noreferrer noopener\">Joanne Joliet<\/a>, senior research director at Gartner. \u201cGrocery retailers are trialling and looking to adopt blockchain technology to provide transparency for their products. Additionally, understanding and pinpointing the product source quickly may be used internally, for example to identify products included in a recall.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blockchain appears as an ideal technology to foster transparency and visibility along the food supply chain. Encryption capabilities on the food source, quality, transit temperature and freshness can be used to ensure that the data is accurate and will give confidence to both consumers and retailers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some grocers have already been <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2018-05-03-gartner-survey-reveals-the-scarcity-of-current-blockchain-developments\" target=\"_blank\" rel=\"noreferrer noopener\">experimenting<\/a> with blockchain and are developing best practices. For example, Walmart is now requiring suppliers of leafy greens to implement a farm-to-store tracking system based on blockchain. Other grocers, such as Unilever and Nestl\u00e9, are also using blockchain to trace food contamination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs grocers are being held to higher standards of visibility and traceability they will lead the way with the development of blockchain, but we expect it will extend to all areas of retail,\u201d Ms Joliet said. \u201cSimilar to how the financial services industry has used blockchain, grocers will evolve best practices as they apply blockchain capabilities to their ecosystem. Grocers also have the opportunity to be part of the advancement of blockchain as they develop new use cases for important causes for health, safety and sustainability.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gartner clients can read more in the report: \u201c<a href=\"https:\/\/www.gartner.com\/document\/3895592\" target=\"_blank\" rel=\"noreferrer noopener\">Predicts 2019: Delivering Contextualized Customer Experiences Will Be Key for Unified Retail Commerce Success<\/a>.\u201d More information on customer experience strategy can be found in the <a href=\"https:\/\/www.gartner.com\/en\/doc\/375892-crm-strategy-and-customer-experience-primer-for-2019\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner CRM and Customer Experience Strategy Primer for 2019<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DUBAI, UNITED ARAB EMIRATES, May 6, 2019 \u2013Gartner, Inc. predsicts that, by 2025, 20% of the top 10 global grocers by revenue will be using blockchain for food safety and traceability to create visibility to production, quality and freshness. Annual grocery sales are on the rise in all regions worldwide, with an emphasis of fast, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":439,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[439],"tags":[172],"class_list":["post-10682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-gartner","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This 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