{"id":11937,"date":"2019-08-27T07:35:20","date_gmt":"2019-08-27T04:35:20","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=11937"},"modified":"2026-03-27T18:29:31","modified_gmt":"2026-03-27T15:29:31","slug":"lg-signature-to-collaborate-with-studio-fuksas-for-ifa-2019-and-beyond","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/lg-signature-to-collaborate-with-studio-fuksas-for-ifa-2019-and-beyond\/","title":{"rendered":"LG SIGNATURE TO COLLABORATE WITH STUDIO FUKSAS FOR IFA 2019 AND BEYOND"},"content":{"rendered":"<p>To give due credit to the importance of design in the creation and evolution of LG SIGNATURE, LG and international architectural firm Studio Fuksas have teamed up to present <em>Infinity<\/em> at next month\u2019s IFA 2019 in Berlin. The <em>Infinity<\/em> installation in LG\u2019s stand will highlight the LG SIGNATURE brand\u2019s design DNA as the Fuksas-curated exhibition space reflects the infinite style and possibilities that LG\u2019s ultra-premium products represent.<\/p>\n<p>&nbsp;<\/p>\n<p>Under the philosophy of \u201c<em>Art Inspires Technology, Technology Completes Art,\u201d<\/em> the collaborative effort will communicate to visitors the symbiotic relationship between art and technology and how the two areas have long been intertwined. Studio Fuksas, led by Massimiliano and Doriana Fuksas, is an international award-winning architectural firm whose distinctive, contemporary works can be seen around the world in airports, museums, cultural centers, churches and building interiors. Possibly its most iconic creation is the new Roma Convention Center and Hotel, a glass and steel structure that hosts an enormous translucent sculpture, the <em>Cloud<\/em>, covered in 15,000 square meters of membrane.<\/p>\n<p>&nbsp;<\/p>\n<p>For the IFA exhibition <em>Infinity<\/em>, Fuksas introduces a kaleidoscope pattern and combines it with the elegant yet simple hexagon \u2013 a familiar shape in Fuksas\u2019 works \u2013 to express the essential quality and endless possibilities of LG SIGNATURE technology and design. The perfect geometry serves as a bridge between the kaleidoscope motif and LG SIGNATURE products, further emphasizing the quality and futuristic modernity that the brand embodies.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cTo me, luxury is an unconstrained, minimalistic place where people can breathe freely, rest, eat and love,\u201d said Massimiliano Fuksas. \u201cLG SIGNATURE embodies this, which is why I\u2019m proud to be partnering with LG at IFA 2019. LG SIGNATURE is the interaction of art and technology in its purest form and has come to define luxury and premium in the home.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe\u2019re excited to present this unique collaboration which captures the essence of LG SIGNATURE through the language of one of architecture\u2019s most respected names,\u201d said Brian Na, vice president and head of LG Europe. \u201c<em>Infinity<\/em> highlights the uncompromising aesthetics and cutting-edge technology of our products in a way that I believe will resonate with IFA visitors.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>From September 6-11, visitors to LG\u2019s IFA 2019 booth of Messe Berlin Hall 18 will be able to experience the <em>Infinity<\/em> installation featuring the full LG SIGNATURE lineup of OLED TV R and OLED TV W, Refrigerator and Bottom-freezer Refrigerator, TWINWash Pair, Air Purifier and Air Conditioner. Follow LG\u2019s IFA activities on social media with the hashtag #LGIFA2019.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To give due credit to the importance of design in the creation and evolution of LG SIGNATURE, LG and international architectural firm Studio Fuksas have teamed up to present Infinity at next month\u2019s IFA 2019 in Berlin. The Infinity installation in LG\u2019s stand will highlight the LG SIGNATURE brand\u2019s design DNA as the Fuksas-curated exhibition [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[446],"tags":[182],"class_list":["post-11937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-computers","tag-lg","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LG SIGNATURE Infinity - IFA 2019 Collaboration | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"LG SIGNATURE Infinity brings LG and Studio Fuksas together for IFA 2019, showcasing design DNA and ultra-premium possibilities. 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