{"id":12250,"date":"2019-09-23T11:33:52","date_gmt":"2019-09-23T08:33:52","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=12250"},"modified":"2026-03-27T18:36:25","modified_gmt":"2026-03-27T15:36:25","slug":"mcdonalds-uae-digitally-transforms-to-serve-uaes-usd-9-7-billion-food-services-market","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/mcdonalds-uae-digitally-transforms-to-serve-uaes-usd-9-7-billion-food-services-market\/","title":{"rendered":"McDonald\u2019s UAE Digitally Transforms to Serve UAE\u2019s USD 9.7 Billion Food Services Market"},"content":{"rendered":"<p><strong>\u00a0<\/strong>One of the UAE\u2019s largest quick service restaurants, McDonald&#8217;s UAE, has digitally transformed with global technology company SAP to serve the country\u2019s food services market growing to USD 9.7 billion by 2020, and enhance customer experiences, industry experts announced today.<\/p>\n<p>&nbsp;<\/p>\n<p>According to a <a href=\"http:\/\/www.almasahcapital.com\/images\/reports\/report_212.pdf\">recent report<\/a> from Al Masah Capital, UAE\u2019s booming food services market will grow by 45 percent to USD 9.7 billion by 2020. This growth, especially in the quick service industry, will be further bolstered by the country\u2019s tourism sector, which is expected to draw over 20 million visitors in 2020.<\/p>\n<p>&nbsp;<\/p>\n<p>McDonald\u2019s UAE, owned and operated by Emirates Fast Food Co. LLC, manages over 170 restaurants and employs more than 4,000 employees. As its business expands, McDonald\u2019s UAE needed to modernize operations with mobile and scalable cloud solutions and turned to channel partner SEIDOR MENA to adopt SAP S\/4 HANA Cloud ERP, SAP Analytics Cloud, and SAP SuccessFactors for talent management through a unique offering which was built specifically for their needs.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIn the UAE\u2019s highly-competitive and rapidly-growing quick service restaurant sector, customers want orders that are fast, consistent, and tailored to their needs,\u201d said Walid Fakih, General Manager, McDonald\u2019s UAE. \u201cMcDonald\u2019s UAE\u2019s digital transformation with SAP is giving all of our staff real-time access to lines of business to transform customer experiences \u2013 from optimized layouts, to personalized menus, and fast deliveries.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Being a big proponent of standardization, McDonald\u2019s UAE keeps up its strict control over quality and continues improvement in new areas. In this respect, SAP S\/4HANA Public Cloud, serves as an excellent and cost-effective solution for their standardize services across the UAE. The implementation of SAP S\/4 HANA Public Cloud, an intelligent, integrated ERP system, has virtualized McDonald\u2019s infrastructure, reducing ownership and maintenance costs. By automating finance and sales processes, McDonald\u2019s UAE is using real-time data to organize suppliers, monitor supply sources, and manage inventory.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition to optimizing IT infrastructure costs, SAP Analytics Cloud enabled McDonald\u2019s UAE to communicate operational data to all restaurants, including kitchen serving times and relationships with third party operators.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cMcDonald\u2019s UAE digital transformation shows how uniting the back-office and front-office can deliver major business benefits and can enhance customer experiences,\u201d said Zakaria Haltout, Managing Director, SAP UAE. \u201cWe\u2019re exchanging global best practices in the retail and restaurant sectors so that McDonald\u2019s UAE can leverage our cloud infrastructure to optimize operations and experiences, and to foster economic growth and job creation.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Supporting McDonald\u2019s UAE in finding the right talent, SAP SuccessFactors introduces several new Human Resources functionalities including accommodation management, automated payroll, and faster onboarding.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIn their digital transformation journey, McDonald\u2019s UAE is using SAP S\/4HANA Public Cloud to shift time from managing IT to focus on higher-level business strategy across finance, sales, procurement, and recruitment. In this respect, apart from streamlining their day to day HR operations with SAP SuccessFactors, we have provided out of the box accommodation management solution specifically designed for their business needs, fully integrated with SAP Cloud EC Payroll\u201d, said Ignacio Ruiz de Eguilaz, Managing Director, SEIDOR MENA. \u201cMcDonald\u2019s UAE is ideally-positioned to become a future-ready Intelligent Enterprise that can meet the demands of the quick service industry of tomorrow.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Visit the <a href=\"https:\/\/news.sap.com\/\">SAP News Center<\/a>. Follow SAP on Twitter: <a href=\"https:\/\/twitter.com\/SAPMENA\">@SAPMENA<\/a> and <a href=\"http:\/\/twitter.com\/sapnews\/\">@sapnews<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0One of the UAE\u2019s largest quick service restaurants, McDonald&#8217;s UAE, has digitally transformed with global technology company SAP to serve the country\u2019s food services market growing to USD 9.7 billion by 2020, and enhance customer experiences, industry experts announced today. &nbsp; According to a recent report from Al Masah Capital, UAE\u2019s booming food services market [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-12250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with 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