{"id":13466,"date":"2020-04-14T13:43:06","date_gmt":"2020-04-14T10:43:06","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=13466"},"modified":"2026-03-27T19:03:48","modified_gmt":"2026-03-27T16:03:48","slug":"new-deezer-data-suggests-audio-streaming-should-level-out","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/new-deezer-data-suggests-audio-streaming-should-level-out\/","title":{"rendered":"New Deezer data suggests audio streaming should level out"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today we\u2019re revealing the world\u2019s new audio consumption habits that are emerging during the covid-19 pandemic. While on-the-move listening is obviously affecting streams, we\u2019re seeing a positive shift towards home devices and mood listening. We\u2019ve looked at the streams of music across the region between March 2 &#8211; March 29, 2020 and here\u2019s what we discovered:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We\u2019re adapting to life indoors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lack of daily commute and on-the-move listening is changing when we listen. Instead of the usual average of 8\/9am weekday peak, the region has shifted to 11am\/12pm. On the weekend, people are streaming constantly in the afternoon &#8211; something we\u2019ve never seen before. And although Thursdays previously had the highest stream volume of the week, this changed after social activities stopped. Now, for the first time, every day looks the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Return of the streams<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following the lockdown announcements, we saw an initial decrease. However, around a week later, engagement levels have started to increase again. We\u2019ve seen from our data that people need around ten days to adapt to their new solitary life. Our data in the KSA, for example, showed that although engagement levels dropped initially, it levelled out after the first week of lockdown. Elsewhere, countries like UAE are following a similar pattern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adjusting to this new way of living has also meant a bigger demand for content driven by our mood. In the week following the launch of our \u2018<a href=\"https:\/\/www.deezer.com\/en\/channels\/homelife\">Stay at Home<\/a>\u2019 channel, playlists like \u2018Chill at Home\u2019 increased by 40%. \u2018Happy Hits\u2019 also saw a lift of 200% in the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also saw a major increase in functional playlists. As many of us are working from home, plays of Deezer\u2019s \u2018<a href=\"https:\/\/www.deezer.com\/en\/playlist\/7369824644\">Work From Home<\/a>\u2019 playlist rose by 400% in the days following the launch of our&nbsp; \u2018Stay at Home\u2019 channel.* Although we\u2019re homebound,&nbsp; fitness and exercise remain a priority for us, with \u2018Home Workout\u2019 being the top streamed playlist in the channel in the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Switching devices<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we\u2019re at home, we\u2019re streaming less on our mobile phones. Instead we\u2019re turning to home devices to play our tunes. Smart TVs saw the biggest boost, with music streams on home speakers, tablets and PCs all increasing. Looking at weekly regional data from week commencing March 2nd. Here\u2019s the breakdown:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Regional music stream increase<\/strong><\/td><td><strong>Device<\/strong><\/td><\/tr><tr><td>+66%<\/td><td>Android TV<\/td><\/tr><tr><td>+18%<\/td><td>Tablet<\/td><\/tr><tr><td>+15%<\/td><td>Desktop<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHome isolation means that people have to adapt to a totally new life. You have to keep your kids entertained, make sure to stay fit and still balance work and personal time. Our data shows us how people are adapting. Home devices are taking up the job of streaming audio. Peak streaming now happens one to two hours later than our normal morning time. And the difference between weekends and weekdays is more or less gone &#8211; every day looks like Friday now,\u201d said our MENAT CEO, Tarek Mounir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe channel we\u2019ve created to help people stay at home contains everything you need, from working from home to keeping the kids happy to meditation. And listeners have been embracing streaming as part of their wellbeing routine. Our editors are working non-stop to make sure that listeners always find fresh and relevant content on Deezer, no matter what day of the week it is,\u201d he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;Three short-term future trends during the covid-19 lockdown: <\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>&nbsp;We\u2019re relying less on our mobiles and more on home devices. This will probably continue to increase, especially in Saudi Arabia and the UAE.<\/li><li>After an initial decline in the \u2018shock\u2019 stage, streams are expected to start increasing again. It will probably be some time before we are back to pre-crisis levels though.<\/li><li>Contextual playlists will continue to boom as they assist with our daily indoor life.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key global trends:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globally, we\u2019re also seeing a behavioral shift in podcast listening. Despite overall global podcast listening dipping, topics like kids, sports and meditation are booming after the launch of our \u2018Stay at Home\u2019 channel. A week after launch, the daily active users of kids podcast content grew by 218% as parents balance work from home and entertaining their kids. Sport coaching grew by 194% and meditation increased by 132%. We believe that contextual podcasts will continue to boom as they assist with our daily indoor life. Subjects like cooking, culture and fitness are set to become even more relevant<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, live radio listening overall boomed globally by 19% in the last two weeks. In the last week, it increased globally by 2% again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking for playlists designed specifically for your life on lockdown, check out Deezer\u2019s \u2018Stay at Home\u2019 channel <a href=\"https:\/\/www.deezer.com\/en\/channels\/homelife\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re revealing the world\u2019s new audio consumption habits that are emerging during the covid-19 pandemic. While on-the-move listening is obviously affecting streams, we\u2019re seeing a positive shift towards home devices and mood listening. We\u2019ve looked at the streams of music across the region between March 2 &#8211; March 29, 2020 and here\u2019s what we [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-13466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deezer audio streaming - Leveling out? | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Deezer audio streaming data shows a shift to home devices and mood listening during COVID-19. 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