{"id":13536,"date":"2020-04-21T20:19:04","date_gmt":"2020-04-21T17:19:04","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=13536"},"modified":"2026-03-27T19:05:23","modified_gmt":"2026-03-27T16:05:23","slug":"canon-strengthens-its-cinema-offering-with-the-eos-c300-mark-iii-a-next-generation-camera-with-innovative-dgo-sensor-and-a-broadcast-cinema-hybrid-cine-servo-lens","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/canon-strengthens-its-cinema-offering-with-the-eos-c300-mark-iii-a-next-generation-camera-with-innovative-dgo-sensor-and-a-broadcast-cinema-hybrid-cine-servo-lens\/","title":{"rendered":"Canon strengthens its cinema offering with the EOS C300 Mark III \u2013 a next generation camera with innovative DGO sensor \u2013\u2013 and a broadcast\/ cinema hybrid CINE-SERVO lens"},"content":{"rendered":"

Canon Middle East affirms its commitment to the cinema and broadcast industry, providing it with two innovative and versatile products that push creative boundaries and meet multiple production requirements. Launching today is the\u00a0EOS C300 Mark III<\/b>\u00a0\u2013 its next-generation Cinema EOS System camera with a new Super 35mm 4K CMOS DGO (Dual Gain Output) sensor, modular design, and the ability to record in multiple formats. <\/span><\/p>\n

Canon also reveals the\u00a0CN10X25 IAS S\u00a0<\/b>\u2013 a versatile, 8K-capable 25mm-250mm 10x power zoom CINE-SERVO lens with extensive focal length range and capabilities up to 375mm using its built-in 1.5x optical extender. It also announces new firmware updates for its professional display monitors and Cinema EOS System cameras \u2013 enhancing functionality, compatibility, and workflow. <\/span><\/p>\n

Binoj Nair, Marketing Director B2C Business Unit, Canon Middle East comments, \u201cThe EOS C300 range has always been a successful offering to the cinematic industry. We pride ourselves in listening to the floating demands, concerns, and needs of the filmmakers, thus not only implementing but exceeding their expectations. This camera, along with the lens, provides a dynamic range with a superb image sensor technology, a combination that it is set to be a true game-changer for creative filmmaking.\u201d<\/span><\/p>\n

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EOS C300 Mark III \u2013 a direct response to industry demands<\/span><\/b><\/p>\n

Building on the coveted 2015-launched EOS C300 Mark II, the EOS C300 Mark III showcases Canon\u2019s excellence in moving image innovation. With a new DGO sensor that enhances HDR output exceeding 16-stops of dynamic range, configurable design \u2013 similar to that of the EOS C500 Mark II launched last year \u2013 and ability to record up to 120fps in 4K Cinema RAW Light or XF-AVC\u00a0<\/span>\u2013 the camera\u00a0is suitable for various productions. <\/span><\/p>\n

Such features make the EOS C300 Mark III the perfect choice for those looking to produce everything from documentaries and commercials to corporate videos and dramas. Its creation, along with the new\u00a0\u00a0CN10X25 IAS S,\u00a0is\u00a0Canon\u2019s direct response to producing a kit that meets the growing industry demand for high-end content across all genres.<\/span><\/p>\n

Outstanding HDR with new DGO sensor<\/span><\/b><\/p>\n

The first of Canon\u2019s cameras to boast its DGO sensor \u2013 a newly developed imaging system that offers immaculate low light picture quality as well as superb HDR acquisition capabilities \u2013 with the EOS C300 Mark III, professionals can capture stunning HDR-like never before.<\/span><\/p>\n

Each pixel on the sensor is read out with two different amplification levels \u2013 one high and one low \u2013 which are then be combined to make a single image. The higher amplification readout is\u00a0<\/span>optimized<\/span>\u00a0to capture clean details in darker areas, while the lower amplification readout is optimized to capture details in brighter areas. <\/span><\/p>\n

When combined, at pixel-level accuracy, the details and the qualities on the highlight and low light areas of the image are maintained and enhanced \u2013 enabling professionals to achieve an impressive higher dynamic range of up to 16+ stops. What\u2019s more, the DGO sensor is also compatible with Dual Pixel CMOS AF giving professionals greater creative freedom.<\/span><\/p>\n

A workflow for any production<\/span><\/b><\/p>\n

The versatile multi-recording format ability of the EOS C300 Mark III provides workflow efficiency to fulfill multiple broadcast and cinema production requirements.<\/span>\u00a0<\/span>The camera\u2019s ability to internally record 4K Cinema RAW Light provides all the benefits of a RAW file in terms of flexibility in post-production, but in smaller file sizes \u2013 easing the burden and cost that can come with large file sizes. <\/span><\/p>\n

In addition to this, the EOS C300 Mark III can record internally in Canon XF-AVC at 4K DCI and UHD at 4:2:2 10-bit, as well as 2K and Full HD. For non-RAW recording in XF-AVC, professionals can select ALL-I or Long GOP to film with high compression for efficient workflow and longer recording times. When recording 2K or Full HD in Super 35mm, footage boasts the 4K sensor\u2019s full capabilities. <\/span><\/p>\n

This recording is downsampled internally to record the footage at the resolution selected by the user \u2013 providing higher image quality and uncompromised field of view of the selected lens thanks to no cropping of the sensor<\/span>.<\/span><\/p>\n

Versatility sits at its heart.<\/span><\/b><\/a><\/p>\n

Professionals can configure the camera using two different optional Expansion Units (EU-V1 and EU-V2) \u2013 both of which add extra connection terminals to the camera body and expand the camera\u2019s compatibility with various styles of shooting. Additionally, the lens mount can be changed between EF, PL, and EF Cinema Lock mounts without the need to send the camera to an Authorised Service Centre \u2013 a huge benefit for professionals looking to create productions with various looks.<\/span><\/p>\n

Enjoy stunning image capture with the hybrid CN10X25 IAS S.<\/span><\/b><\/p>\n

With outstanding optics and compact and lightweight design, the versatile 4K and 8K-capable\u00a0CN10X25 IAS S\u00a0CINE-SERVO lens meet multiple production needs. <\/span><\/p>\n

Thanks to its wide focal length range, ability to be configured for both broadcast and cinema productions, and compatibility with Super 35mm and Full Frame[i]<\/span><\/a>\u00a0sensor cameras \u2013 it\u2019s ideal for professionals looking to filming high-quality productions across a wide range of genres such as drama, commercials, sports, and documentary. For these reasons, the lens makes a great pairing with the likes of the new EOS C300 Mark III.<\/span><\/p>\n

With its 11-blade aperture, a soft and subject popping bokeh is achieved with warm color tones for superior image quality and cinematic rendering. When used with Canon\u2019s Cinema EOS System cameras, including the EOS C300 Mark III, it offers top image quality, operability, and reliability the industry is looking for.<\/span><\/p>\n

Ability to handle a range of filming situations\u00a0\u00a0<\/span><\/b><\/p>\n

Producing optically excellent, \u2018cinematic\u2019 images that are sharp from center to outer edges, the power zoom lens can handle a large range of shooting situations from 25mm wide-angle to 250mm telephoto. This range can be pushed to an impressive 375mm with the built-in 1.5x optical extender allowing professionals to capture exceptional quality close-up content of breathtaking moments happening in the distance. <\/span><\/p>\n

What\u2019s more, with the built-in extender, it is possible to enlarge the lens’s image size to make it compatible with 35mm Full Frame sensor cameras \u2013 such as Canon\u2019s EOS C500 Mark II \u2013 a great advantage that pushes the capability of the lens.<\/span><\/p>\n

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Flexible design with multiple communication functions<\/span><\/b><\/p>\n

The ergonomic drive unit of the CN10X25 IAS S is detachable, suiting many broadcast and cinema production requirements. Its lens mount can also be interchanged between EF and PL mount[i]<\/span><\/a>, providing even greater value and flexibility to professionals. <\/span><\/p>\n

Its compliance with a wide range of communication standards supporting EF communication with EF mount and Cooke\/i Technology with PL\u00a0mount\u00a0provides additional support and functionality, which is hugely beneficial for\u00a0those looking for a high-quality lens suitable for various productions. A 12-pin serial communication is also supported for broadcast standards and a 20-pin connector that outputs accurate lens positional data for various virtual systems.<\/span><\/p>\n

Cinema EOS System camera firmware update<\/span><\/b><\/p>\n

Today, Canon Middle East announces a firmware update for its Cinema EOS System cameras. Among the 17 updates in total are the following:<\/span><\/p>\n