mainstream and specialised platforms, including Amazon, Noon, Sprii, MumzWorld and FirstCry. Initially, 900 products will be available with plans in place to increase this as demand comes through.<\/p>\n
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Thanks to this initiative, Truebell is rapidly becoming the distributor of choice for more leading international brands.<\/p>\n
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Truebell Divisional Manager, Retail & Food Service, Bhushant J. Gandhi said: \u201cAs part of our business strategy, we have held extensive discussions with several e-commerce platforms to add to our existing distribution channels and contribute to our overall growth.<\/p>\n
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\u201cAs a consequence of COVID-19, we have expedited this process and we are now in a position to sell a vast range of products online and support our clients who may be faced with limited e-commerce penetration capacity, ultimately enabling them to broaden their reach and increase sales.\u201d<\/p>\n
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According to the latest report from the National Economic Register, the UAE\u2019s e-commerce sector issued 196 licenses in May \u2013 the highest number allocated to any sector in the country. Research also revealed a 300% growth in demand for e-commerce services in the first five months of the year.<\/p>\n
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As part of Truebell\u2019s online offering, the company will sell a range of products from a cross-section of their business categories and will include food and non-food products from 35 different countries, with everything from baby and personal care to cleaning products.<\/p>\n
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From an operational perspective, Truebell has created a dedicated warehouse in the main distribution hub, where a dedicated team is responsible for all storage as well as pick, pack and dispatch.<\/p>\n
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\u201cOur expansion into e-commerce has been two-fold. Firstly, the growth in demand from consumers for online shopping portals has grown incredibly in recent times and this continues to increase as a result COVID-19 and the various restrictions that have been implemented,\u201d said Gandhi.<\/p>\n
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\u201cSecondly, the pandemic has impacted every industry around the world. It is therefore imperative that we work together to begin the first tentative steps to recovery. By creating e-commerce access to the brands we sell, we can support those who would not have necessarily had the scope or ability to sell their products online,” he added.<\/p>\n
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Truebell has grown exponentially since it was established in 1984. To date, it has a portfolio of over 10,000 products, including 60 global products, underscoring its position as a leading importer, wholesaler, distributor, and exporter throughout the GCC.<\/p>\n
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