{"id":14379,"date":"2020-07-28T21:33:40","date_gmt":"2020-07-28T18:33:40","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=14379"},"modified":"2026-03-27T19:22:27","modified_gmt":"2026-03-27T16:22:27","slug":"redesigned-nissan-logo-signals-a-fresh-horizon","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/redesigned-nissan-logo-signals-a-fresh-horizon\/","title":{"rendered":"Redesigned Nissan logo signals a fresh horizon"},"content":{"rendered":"

We are more connected than ever before. People are growing up with the access to knowledge and the potential for interaction that the internet offers. Our lives are as much digital as they are physical. Hence strong brands need to have effective touchpoints in both realms.<\/p>\n

For the past 20 years, Nissan\u2019s outgoing logo has been a beacon on its vehicles and so much more. It has served as an identity, a business card, a handshake and the first greeting between customers and the driving excitement that Nissan vehicles provide. For decades more, Nissan\u2019s logo has stayed true to a belief held by its founder Yoshisuke Aikawa, \u201cShisei tenjitsu o tsuranuku,\u201d which he interpreted to mean, \u201cIf you have a strong belief, it penetrates even the sun.\u201d<\/p>\n

While keeping this essence alive, Nissan\u2019s new \u201ccalling card\u201d reflects the significant changes in society over the last two decades. It is a reimagination of the iconic Nissan brand logo for a new chapter.<\/p>\n

Nissan\u2019s new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation. The company name remains at the center of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.<\/p>\n

The design process<\/b><\/strong><\/p>\n

The journey began in the summer of 2017, when Alfonso Albaisa, Nissan’s senior vice president of global design, began to study potential changes to Nissan\u2019s logo and brand identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan\u2019s advanced design department, to study everything from a subtle evolution to a complete reinvention. Albaisa offered the keywords \u201cthin, light and flexible,\u201d and set Matsuo and his team on their journey.<\/p>\n

\u201cInspiration was drawn from breakthroughs in science, technology and connectivity. How these have brought fundamental changes to our customers,\u201d said Albaisa. \u201cAs you can imagine, visions of digitalization started swirling in our heads.\u201d<\/p>\n

Over the next two years, the team sketched and plotted several iterations, always keeping Aikawa\u2019s directive words in mind: \u201cbe passionate, be an innovator, be a challenger.\u201d<\/p>\n

The team needed to consider several variables, including an early decision for the logo to be illuminated on upcoming all-electric models. This presented technical challenges, such as gauging the thickness of the logo\u2019s outline to ensure a crisp impression when lit, and of course compliance with government regulations for illuminated elements on cars. The logo also needed to make a strong impression when not illuminated, such as when it appeared digitally or on paper.<\/p>\n

No matter the medium, this new logo needed to unequivocally stand for Nissan, and do so with impact.<\/p>\n

After countless sketches and several mock-ups, the result was a logo with a two-dimensional impression. Looking more designed than manufactured, it has the flexibility to live in multiple worlds. The process started in 3-D and then developed in 2-D – the illuminated brand badge was drafted first, pulling the illuminated area out to represent the brand in 2-D form.<\/p>\n

The overall effect of the redesign is a transition from a hard-edged, industrial feel to a refined, familiar and digital-friendly look. It signals the evolution of Nissan as not only a traditional vehicle manufacturer to a provider of mobility and services.<\/p>\n

\u201cThe new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun,\u201d said Matsuo. \u201cAt Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity. Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees and society.\u201d<\/p>\n

Reaching customers with an impactful presence<\/b><\/strong><\/p>\n

The new logo will begin appearing in July, both in digital and physical forms. Nissan\u2019s electric vehicles will feature an exclusive illuminated logo lit by 20 LEDs (corresponding to the number of years between logo redesigns), a prominent visual reminder that Nissan is driving towards an electrified future.<\/p>\n

This will be followed by the new logo being incorporated across mediums; from letterhead and dealership signs to social media and digital advertising. One of four iterations will allow the new logo to flexibly accommodate varying communication points.<\/p>\n

Notably, in certain digital and video applications the logo will actually \u201ccome alive\u201d as it shifts and pulsates against a variety of backgrounds, allowing the logo to reflect today\u2019s ever-changing environment and the flexibility needed to remain exciting, relevant and intriguing.<\/p>\n

The recently unveiled Nissan Ariya, the first crossover EV for the brand, is the first car to be emblazoned with the new logo. As the new icon of Nissan Intelligent Mobility \u2013 designed to fully embody the three pillars of Intelligent Driving, Intelligent Power and Intelligent Integration \u2013 the Ariya is not only fitting, but was also a key influence on the tailoring of the logo.<\/p>\n

\u201cThe Nissan Ariya is our latest electrified vehicle, packed with advanced technology,\u201d said Albaisa. \u201cIt\u2019s the perfect platform for this new logo.\u201d<\/p>\n

Additional vehicles will sport the new logo in the coming years as the new chapter of Nissan evolves.<\/p>\n","protected":false},"excerpt":{"rendered":"

We are more connected than ever before. People are growing up with the access to knowledge and the potential for interaction that the internet offers. Our lives are as much digital as they are physical. Hence strong brands need to have effective touchpoints in both realms. For the past 20 years, Nissan\u2019s outgoing logo has […]<\/p>\n","protected":false},"author":13,"featured_media":14380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-14379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nNissan logo redesign - A fresh horizon | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Nissan logo redesign signals a fresh horizon for a more connected world. 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