{"id":15507,"date":"2020-11-03T14:06:20","date_gmt":"2020-11-03T11:06:20","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=15507"},"modified":"2026-03-27T19:40:36","modified_gmt":"2026-03-27T16:40:36","slug":"from-pouvoir-to-pova-tecno-re-imagines-the-future-of-communications-experiences-for-the-always-on-consumer","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/from-pouvoir-to-pova-tecno-re-imagines-the-future-of-communications-experiences-for-the-always-on-consumer\/","title":{"rendered":"From Pouvoir to POVA: TECNO Re-imagines the Future of Communications Experiences for the Always-on Consumer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Saudi Arabia, November 3, 2020<\/strong>: TECNO Mobile, the global premier mobile phone brand has announced that its hugely popular Pouvoir series will be rebranded and upgraded to POVA. Inspired by the product-first philosophy of \u2018Product&nbsp;Over&nbsp;Various&nbsp;Ambitions\u2019, the POVA series embodies TECNO\u2019s forward thinking and distinct approach in delivering what actually matters to consumers.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is POVA?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building on the success and popularity of the Pouvoir family series, POVA retains key elements from its predecessor including&nbsp;an&nbsp;outstanding processor, screen,&nbsp;and class-leading battery life.&nbsp;Inspired by the product-first philosophy of \u2018Powering Optimal Value and Ambitions\u2019,&nbsp;the new POVA&nbsp;series is&nbsp;&nbsp;built its&nbsp;super long-lasting configuration&nbsp;to optimally provide value to&nbsp;users&nbsp;and also&nbsp;creatively adapted&nbsp;its&nbsp;product&nbsp;development&nbsp;to better fit more&nbsp;niche&nbsp;segmented and vertical approach. By being flexible and adaptable,&nbsp;new POVA series&nbsp;ensure all users get the most out of their mobile experience, wherever they are in the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cToday, consumers live in a digital first world and demand always-on connectivity combined with a world-class experience. With POVA, we are not only elevating the user experience with a new benchmark for cost-efficient smartphones, but are establishing a new benchmark with class-leading features including a power packed battery, flash charging, a turbo-charged processor, and a 6.8 inch display to bring this to life. For our users, this is an unprecedented combination,&nbsp;giving them an unparalleled&nbsp;mobile&nbsp;experience,&nbsp;making the POVA series a must have,\u201d&nbsp;<strong>said&nbsp;<\/strong><strong>Ye Yuan<\/strong><strong>, the Deputy General Manager of TECNO.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Born to be Powerful&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aiming to continuously provide consumers with&nbsp;an&nbsp;unprecedented always-on experiences, POVA features a&nbsp;colossal6000mAh battery providing users with standby times&nbsp;of&nbsp;30&nbsp;days and the ability to play music for&nbsp;8&nbsp;days straight, on just a single charge. Equipped with reliable and easy-to-use systems that turbo charges productivity, the mobile device undoubtedly improves image quality, mobile performance networking, power, and consumption \u2013 living up to its high-performance for a&nbsp;valuable&nbsp;price range mantra. The Helio G80 Gaming Processor will unlock intelligent resource management in game mode and enhanced power management, for high intensity gaming.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For gamers wanting a high-performance experience, POVA\u2019s 128GB + 6GB with its HyperEngine Game Technology, gives enthusiasts a seamless, lag-free experience providing dynamic performance and sustained gameplay.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">POVA brings unmatched quality in image and video creation powered by its 13 megapixel-focal length cameras on the rear and an 8-megapixel AI selfie front camera. All rear AI cameras are equipped with specific capabilities &#8211; depth,&nbsp;bokeh, AI shaping, AI beauty&nbsp;\u2013 delivering an extraordinary visual experience to users&nbsp;while&nbsp;showcasing TECNO Mobile\u2019s innovative use of artificial intelligence technologies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Global Expansion&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new POVA model provides consumers across Middle East, Africa, and Latin America with&nbsp;massive&nbsp;storage space, superior camera quality, long-lasting battery life and&nbsp;a&nbsp;powerful&nbsp;processor that enhances&nbsp;user\u2019s&nbsp;experiencesthrough intelligent power consumption algorithms&nbsp;and optimized hardwares&nbsp;capable of boosting&nbsp;performance even further when in gaming mode.&nbsp;At launch, the POVA series will run TECNO Mobile\u2019s HiOS which is a customized version of Android\u2122 10 and will be available in three&nbsp;striking&nbsp;color options:&nbsp;Magic Blue,&nbsp;Dazzle&nbsp;Black, and Speed Purple.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, please visit:&nbsp;<a href=\"https:\/\/www.tecno-mobile.com\/ae\/home\/#\/\">https:\/\/<\/a><a href=\"https:\/\/www.tecno-mobile.com\/ae\/home\/#\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.tecno<\/a><a href=\"https:\/\/www.tecno-mobile.com\/ae\/home\/#\/\">-mobile.com\/ae\/home\/#\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, Saudi Arabia, November 3, 2020: TECNO Mobile, the global premier mobile phone brand has announced that its hugely popular Pouvoir series will be rebranded and upgraded to POVA. Inspired by the product-first philosophy of \u2018Product&nbsp;Over&nbsp;Various&nbsp;Ambitions\u2019, the POVA series embodies TECNO\u2019s forward thinking and distinct approach in delivering what actually matters to consumers.&nbsp;&nbsp; What is [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":15508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":441,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[441],"tags":[390,389],"class_list":["post-15507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-devices","tag-pouvoir","tag-pova","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POVA series - TECNO rebrands Pouvoir | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"POVA series: TECNO reimagines communications with a rebranded Pouvoir lineup. 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