{"id":15581,"date":"2020-11-05T10:54:55","date_gmt":"2020-11-05T07:54:55","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=15581"},"modified":"2026-03-27T19:41:20","modified_gmt":"2026-03-27T16:41:20","slug":"flying-spur-in-detail-bringing-bentley-design-values-to-the-screen","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/flying-spur-in-detail-bringing-bentley-design-values-to-the-screen\/","title":{"rendered":"FLYING SPUR IN DETAIL: BRINGING BENTLEY DESIGN VALUES TO THE SCREEN"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Human Machine Interface (HMI) team give digital screens the Bentley look<\/strong><\/li><li><strong>Digital designs in harmony with physical interior features<\/strong><strong><\/strong><\/li><li><strong>30 different languages, including right-to-left and vertical reading<\/strong><\/li><li><strong>Subtle design differentiation between models<\/strong><\/li><li><strong>New dim screen mode with pencil beam needle illumination<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>(Middle East, 5 November 2020)<\/strong>&nbsp;When you sit in the driving seat of a Continental GT or Flying Spur, the dials in your field of view are a model of clarity and characterful design. It\u2019s easy to forget that the hint of 3D knurling on the dial inners and the subtle shadowing beneath the elegant needles are all generated digitally on an active matrix Thin Film Transistor whose thickness is measured in millimetres. That\u2019s the work of the Human Machine Interface (HMI) team, led by Graeme Smith &#8211; the specialists responsible for Bentley\u2019s infotainment systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>State-of-the-art technology with enduring design values<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of Bentleys past, and it\u2019s often the interior details that come to mind &#8211; the brass lap counter on the dash of Tim Birkin\u2019s 1929 4\u00bd Litre supercharged \u2018Blower\u2019 Bentley (adapted from a billiard table score counter), or the assured simplicity of a patinated 1952 R-Type Continental, its analogue dials deep set within a simple walnut dash. Bentley interiors speak of craftsmanship and a very British design aesthetic that\u2019s a powerful part of their appeal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital technology must be integrated throughout a Bentley\u2019s interior. The ability to connect with smartphones, view 3D digital mapping, summon up music, movies (for the passengers) and control the cabin ambience at the touch of a finger all comes from pixels and microprocessors rather than cables and gears.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-1-Bentley-Flying-Spur-HMI-1024x683.jpg\" alt=\"\" class=\"wp-image-15583\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-1-Bentley-Flying-Spur-HMI-1024x683.jpg 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-1-Bentley-Flying-Spur-HMI-300x200.jpg 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-1-Bentley-Flying-Spur-HMI-768x512.jpg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-1-Bentley-Flying-Spur-HMI-1536x1024.jpg 1536w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-1-Bentley-Flying-Spur-HMI-2048x1366.jpg 2048w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-1-Bentley-Flying-Spur-HMI-1080x720.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Giving those flat glass screens the same design ethos as the handcrafted wood and crisply knurled metals that surround them is a challenge, but it\u2019s one that Graeme Smith and his team of Human Machine Interface (HMI) designers at Bentley have taken on with great success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The skeuomorphism debate; Bentley\u2019s philosophy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working with the styling team in Crewe, Graeme and his team of graphic designers create a mood board of icons, colours and images that will appear in a new model. A key decision is whether to make the graphics skeuomorphic \u2013 a 3D graphic representation of a physical object \u2013 or flat digital design. Smith explains Bentley\u2019s approach:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA Bentley isn\u2019t a smartphone; it\u2019s going to be used and cherished for generations. So we chose a skeuomorphic approach that will age with the car. Look at pure digital instrument graphics from ten years ago \u2013 they\u2019ve dated faster than the car they were part of.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Night mode \u2013 a moment of magic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of Bentley\u2019s latest digital design innovations is the new dim screen mode, for those times when you don\u2019t need any navigation or infotainment to distract you from the road ahead. Like the simple veneered panel on the central rotating display, it offers the appealing prospect of a \u2018digital detox\u2019 moment. A bare minimum of information is displayed; fuel gauge and engine temperature, time, speed and outdoor temperature. Even the speedometer and rev counter dials are in darkness \u2013 except for a soft pool of light around the point of each needle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subtle differentiation for Flying Spur<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-2-Bentley-Flying-Spur-HMI-1024x683.jpg\" alt=\"\" class=\"wp-image-15584\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-2-Bentley-Flying-Spur-HMI-1024x683.jpg 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-2-Bentley-Flying-Spur-HMI-300x200.jpg 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-2-Bentley-Flying-Spur-HMI-768x512.jpg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-2-Bentley-Flying-Spur-HMI-1536x1024.jpg 1536w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-2-Bentley-Flying-Spur-HMI-2048x1365.jpg 2048w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/Image-2-Bentley-Flying-Spur-HMI-1080x720.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Both the Continental GT and Flying Spur have the same driver instrumentation, but there are subtle differences in the design. Working with Bentley designers Brett Boydell and David Leary, Graeme\u2019s team introduced a new element for the Flying Spur in the form of a bronze chapter ring around both the speedometer and the rev counter. As Brett explains, \u201cWe introduced the bronze chaplets to give a consistent feel between the physical and digital detailing. The design reflects the refinement and luxury of the Flying Spur, whilst still being a precision instrument appropriate to such a high-performance vehicle.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where the Continental GT\u2019s dials feature a 3D-effect to the background knurling, reflecting the design of that model\u2019s distinctive gear lever, the Flying Spur\u2019s dial has an outer \u2018machined\u2019 disc where the numerals sit. Both designs complement tangible design elements within the cabin; the Continental GT\u2019s design is clearly performance focused, while the dials of the Flying Spur convey a hint more formality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The logistics of language<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the design is approved, next comes the task of translating it into every menu, operation, and screen. For the central display in the Flying Spur, that meant designing around 600 different icons and over 1,500 menu screens. There were the different alphabets and page orientations of English, Russian, Arabic, and Chinese to incorporate, and text for 27 different languages to translate and accommodate within the screen layouts.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Human Machine Interface (HMI) team give digital screens the Bentley look Digital designs in harmony with physical interior features 30 different languages, including right-to-left and vertical reading Subtle design differentiation between models New dim screen mode with pencil beam needle illumination (Middle East, 5 November 2020)&nbsp;When you sit in the driving seat of a Continental [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":15582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[400],"class_list":["post-15581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-bentley","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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