{"id":15765,"date":"2020-11-08T17:30:03","date_gmt":"2020-11-08T14:30:03","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=15765"},"modified":"2026-03-27T19:42:10","modified_gmt":"2026-03-27T16:42:10","slug":"emirates-nbd-strengthens-customer-intelligence-with-sas","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/emirates-nbd-strengthens-customer-intelligence-with-sas\/","title":{"rendered":"Emirates NBD strengthens Customer Intelligence with SAS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dubai, UAE; 08 November 2020:&nbsp;<\/strong>Emirates NBD, a leading banking group in the Middle East, North Africa, Turkey (MENAT) region serving more than 14 million customers in 13 countries, has invested in advanced analytics to empower its Customer Intelligence &amp; Engagement (CIE) team. The team is tasked with integrating data across all systems and applications, creating a cohesive and predictive customer experience across corporate, retail, investment, and private banking. With a clear focus on strengthening customer experience, the CIE team has broken down silos and formulated a one-stop analytics solution, powered by the SAS Multiplier Effect framework.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vikram Krishna, Executive Vice-President, Head of Group Marketing &amp; Customer Experience, Emirates<\/strong>&nbsp;<strong>NBD,<\/strong>said: \u201cWith the SAS Multiplier Effect framework, we have transitioned from a product-centric to a customer-centric approach. Our customers benefit from more targeted communications that match their needs, while we significantly increase our campaign conversion rates resulting in improved revenue, profitability and, most importantly, customer satisfaction.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sachin Chandna, Emirates NBD\u2019s Head of CIE, added<\/strong>: \u201cSAS has enabled us to leverage data to right serve customers with relevant campaigns that enhance their lifestyles, thus optimizing their banking relationship with us. Through personalization we can drive deeper engagement and build trust, in addition to enhancing sales.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emirates NBD customers who were earlier offered loans on credit cards and balance conversion now receive the most appropriate product to their solution, increasing campaign conversions by 10 per cent. Debit card retention campaigns have generated 33 per cent additional spends, and foreign exchange offers for high net worth customers have resulted in a 60 per cent activation rate from just 30 per cent of the target customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marcel Yammine, General Manager, Gulf and Emerging Markets at<\/strong>&nbsp;SAS said: \u201cOur predictive models help optimize customer data by identifying those who are more likely to complete a purchase or transaction. It also helps improve customer satisfaction by reducing repeat calls from service employees. These customer intelligence initiatives show how accurate targeting has a direct impact on the business\u2019 earnings and the overall customer experience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The SAS Multiplier Effect framework, a dynamic, evolving analytical platform, ensures that Emirates NBD\u2019s business intelligence is relevant and timely. The framework enables data creation and reporting, predictive analytics and the development of machine learning models.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/SAS-1024x420.png\" alt=\"\" class=\"wp-image-15766\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/SAS-1024x420.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/SAS-300x123.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/SAS-768x315.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/SAS-1536x630.png 1536w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/SAS-2048x841.png 2048w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/11\/SAS-1080x443.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dubai, UAE; 08 November 2020:&nbsp;Emirates NBD, a leading banking group in the Middle East, North Africa, Turkey (MENAT) region serving more than 14 million customers in 13 countries, has invested in advanced analytics to empower its Customer Intelligence &amp; Engagement (CIE) team. The team is tasked with integrating data across all systems and applications, creating [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[236],"class_list":["post-15765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-sas","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site 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