{"id":16256,"date":"2020-11-18T20:12:00","date_gmt":"2020-11-18T17:12:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=16256"},"modified":"2026-03-27T19:47:07","modified_gmt":"2026-03-27T16:47:07","slug":"real-estate-developers-must-invest-in-technology-says-devmark-group","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/real-estate-developers-must-invest-in-technology-says-devmark-group\/","title":{"rendered":"\u2018Real estate developers must invest in technology\u2019 says Devmark Group"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>During a panel discussion at the Cityscape Real Estate Summit\u00a0representatives from Devmark, ThinkLab and eiight underscored the importance of UAE developers bridging the technology gap in the real estate industry<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, United Arab Emirates, 18<sup>th<\/sup>\u00a0November 2020:\u00a0<\/strong><a href=\"https:\/\/devmark.ae\/\" target=\"_blank\" rel=\"noreferrer noopener\">Devma<\/a>rk Group, the recently expanded UAE-based multi-disciplinary real estate organization, has highlighted the importance of embracing new technology in the real estate industry as a critical element for survival in 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the panel discussion&nbsp;<em>\u2018Why developers need to adapt to technology to stay relevant in 2021\u2019<\/em>&nbsp;Sean McCauley, CEO, Devmark Group, Richard Aybar, CEO of ThinkLab, and David Agha, Head of Technology for eiight, the integrated property software solution, outlined how technology is changing the real estate landscape and why it is imperative for developers to adapt now to survive in 2021.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDevelopers can\u2019t afford not to invest in technology. Previously it has been a tool to enable them to thrive, it is now a necessity to survive,\u201d said McCauley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt is imperative for developers to engage digital transformation and utilise the myriad of tools available to engage with their potential clients. Early adopters have been quick to steal a march on those slow to adapt and have set an excellent platform to build on in 2021,\u201d he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The role of technology in the real estate industry\u2019s recovery in 2021, the importance of adopting new technology strategies, why the industry has been slow to adapt and the technology trends impacting the real estate industry, were also discussed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Highlighting the positive impact technology is having on the real estate industry, Richard Aybar said: \u201cReal estate companies that have incorporated virtual imagery, 360-degree virtual tours, virtual reality, and immersive projects apps, have reported overwhelming customer interest and success. These are just some of the tools forward-thinking developers are utilising to engage with investors, albeit in a non-conventional form.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou\u2019re selling a dream, you\u2019re selling an off-plan property, as a result of COIVD all of a sudden you can\u2019t have clients come to your sales centre making it incredibly difficult to engage and fall in love with a property. The technology has always been there; however, the pandemic has accelerated the need for change and for developers to use it more effectively.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The panel attributed the sluggish adoption of technology to lack of drivers for change and the historical buoyancy of the UAE real estate market, which has previously witnessed massive demand for off-plan properties.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis year has proven that technology needed to be adapted. There\u2019s a range of technology available, but the key is how you integrate it into a central ecosystem system, and that\u2019s where developers need to adapt to optimise the use of technology,\u201d said Agha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe buyer has become acutely more advanced and wants instant gratification, so there\u2019s a little bit of catch up for developers from that perspective,\u201d he concluded.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the Devmark Group\u2019s participation at Cityscape, the company launched SalesLab, a new&nbsp;web-based interactive sales hub that allows real estate professionals to showcase their properties in a more immersive manner by using cutting edge prop-tech solutions such as virtual tours, 3D visualisations and live inventory to create an<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">unparalleled and engaging customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis new tool combines the very type of innovation the industry requires. It allows buyers to speak to developers at any time, from any place in the world by allowing them to view, select, book and ultimately purchase a new property,\u201d said Aybar.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During a panel discussion at the Cityscape Real Estate Summit\u00a0representatives from Devmark, ThinkLab and eiight underscored the importance of UAE developers bridging the technology gap in the real estate industry Dubai, United Arab Emirates, 18th\u00a0November 2020:\u00a0Devmark Group, the recently expanded UAE-based multi-disciplinary real estate organization, has highlighted the importance of embracing new technology in the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":16257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":19,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-16256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real estate technology - Devmark urges UAE developers | | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Real estate technology is key for survival in 2021, says Devmark Group. 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