{"id":16496,"date":"2020-11-22T14:25:00","date_gmt":"2020-11-22T11:25:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=16496"},"modified":"2026-03-27T19:48:09","modified_gmt":"2026-03-27T16:48:09","slug":"collinson-announces-chris-ross-as-chief-commercial-officer-emea","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/collinson-announces-chris-ross-as-chief-commercial-officer-emea\/","title":{"rendered":"Collinson Announces Chris Ross As Chief Commercial Officer, EMEA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>New role created to lead business and proposition development and market strategy across the EMEA region<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, UAE- 22<sup>nd<\/sup>&nbsp;November 2020:&nbsp;<\/strong>Collinson, a global leader in customer benefits and loyalty, has today announced the appointment of Chris Ross as Chief Commercial Officer for Europe, Middle East and Africa (EMEA). Ross, who comes to Collinson from Grey Group in New York, will be Collinson\u2019s first EMEA Chief Commercial Officer, and has been appointed following the company\u2019s decision earlier this year to more closely align its Europe and Middle East, Africa regional operations to create a new EMEA region. Chris will lead the company\u2019s EMEA regional go-to-market strategy to continue to drive profitable growth across the region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In his new role, Ross will have ownership of business development and marketing strategies throughout EMEA, will take accountability for driving profit within Collinson\u2019s Loyalty Agency and Columbus business units, as well as leading the regional go-to-market strategy for its Travel Experiences division. Ross will be responsible for further regionalising Collinson\u2019s products and propositions, creating a framework and approach that maximises revenue opportunities, and delivers enhanced services for the company\u2019s existing and future clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ross is a fellow of the Chartered Institute of Marketing and comes to Collinson after 30 years working across four continents. Most recently, he served as the Chief Operating Officer of Grey Group in New York, one of the world\u2019s leading advertising and marketing services organisations. During his 10 years at Grey, the company enjoyed record new business growth and achieved Global Agency of the Year recognition. Prior to his time at Grey, he was Chief Operating Officer for Euro RSCG Fuel, where he oversaw and managed the global advertising for key accounts including Volvo and Jaguar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re delighted to have Chris join Collinson as Chief Commercial Officer for our newly formed EMEA region\u201d said David Evans, Joint CEO, Collinson, \u201cWe have always had very close alignment between our Middle East, Africa and Europe teams, and the decision to create a new EMEA region allows us to be closer aligned to how our global accounts are structured and enables us to better unify our approach and leverage expertise across the region. Chris, in this new role, will ensure our propositions across the business are specifically tailored to what\u2019s happening in the region and lead our EMEA go-to-market strategy across our Loyalty Agency, Travel Experiences and Columbus business units. It\u2019s an exciting time for Collinson with many projects underway, and we\u2019re delighted to have Chris on board.\u201d&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCollinson has been doing some really innovative work in EMEA and beyond this year, not least its recent initiatives aimed at driving the safe return to global travel\u201d added Ross. \u201cIt\u2019s an honor to join the company at this time and to be taking responsibility for Collinson\u2019s EMEA commercial operations. I look forward to working with the team to build upon our regional go-to-market strategy, a strategy that will enable us to consistently provide the very best services to our existing and future EMEA clients and customers.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New role created to lead business and proposition development and market strategy across the EMEA region Dubai, UAE- 22nd&nbsp;November 2020:&nbsp;Collinson, a global leader in customer benefits and loyalty, has today announced the appointment of Chris Ross as Chief Commercial Officer for Europe, Middle East and Africa (EMEA). Ross, who comes to Collinson from Grey Group [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":28,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-16496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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