{"id":16646,"date":"2020-11-24T15:22:44","date_gmt":"2020-11-24T12:22:44","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=16646"},"modified":"2026-03-27T19:49:45","modified_gmt":"2026-03-27T16:49:45","slug":"global-digital-ad-spending-to-jump-14-yoy-and-hit-395b-in-2021","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/global-digital-ad-spending-to-jump-14-yoy-and-hit-395b-in-2021\/","title":{"rendered":"Global Digital Ad Spending to Jump 14% YoY and Hit $395B in 2021"},"content":{"rendered":"\n

Although the COVID-19 pandemic slowed the growth of digital advertising, online ads are still expected to increase their market share this year. After a sharp fall in ad spending in March, the last few months have witnessed strong growth across all regions, as millions of consumers shifted to websites and webshops from brick-and-mortar stores.<\/p>\n\n\n\n

According to data presented by\u00a0Buy Shares<\/a>, the increasing trend is expected to continue in 2021, with global ad spending growing by 14% YoY to $395bn.<\/p>\n\n\n\n

Search Ad Spending to Jump 16% YoY, Social Media Ads Follow With a 15% Increase<\/strong><\/h3>\n\n\n\n

In 2017, brands and media buyers spent $251.7bn on digital advertising worldwide, revealed Statista Digital Market Outlook. Over the next two years, this figure jumped by 33% to $335.7bn.<\/p>\n\n\n\n

However, the COVID-19 pandemic triggered a sharp fall in ad spending between January and March 2020, as one-quarter of media buyers and brands paused their budgets in times of economic uncertainty. Nevertheless, many of them adapted to a new environment where businesses and consumers are getting used to living with COVID-19 and adjusted their budgets in response. As a result, the global digital ad spending is expected to grow 3% year-over-year to $345.9bn in 2020.<\/p>\n\n\n\n

Statistics show that ad spending in the classifieds segment is expected to drop by 2.1% YoY to $18.5bn in 2020. By the end of next year, this figure will jump over $19.7bn.<\/p>\n\n\n\n

Video ad spending is projected to rise by 4.1% YoY to $27.8bn in 2020. Over the next twelve months, this figure is expected to jump to $30.9bn.<\/p>\n\n\n\n

Banner ad spending is forecast to hit $58.6bn value next year, a $6.5bn increase year-over-year.<\/p>\n\n\n\n

Statista data indicate the search advertising segment is expected to witness the most significant boost in spending, and grow from $148.5bn in 2020 to $172.2bn in 2021, a 16% jump YoY. The social media ad spending follows with a 15% YoY increase to $113.6bn in 2021.<\/p>\n\n\n\n

<\/div>