{"id":17046,"date":"2020-11-30T21:30:16","date_gmt":"2020-11-30T18:30:16","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=17046"},"modified":"2026-03-27T19:52:21","modified_gmt":"2026-03-27T16:52:21","slug":"bottom-up-innovation-is-near-the-bottom-of-modern-corporate-values","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/bottom-up-innovation-is-near-the-bottom-of-modern-corporate-values\/","title":{"rendered":"Bottom-up innovation is near the bottom of modern corporate values"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Even though a majority (88%) agree that successful<\/em><\/strong><strong><em>&nbsp;<\/em><\/strong><strong><em>organizations encourage<\/em><\/strong><strong><em>&nbsp;<\/em><\/strong><strong><em>innovation at every level<\/em><\/strong><strong><em>&nbsp;<\/em><\/strong><strong><em>and within every team<\/em><\/strong><strong><em>, this does not always translate into tangible strategy<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">30 November 2020<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As many as 88% of innovation leaders agree that successful organizations encourage innovation at every level and within every team. However, only<\/strong>\u00a0<strong>16% of companies include \u2018empowering individuals\u2019 as an essential part of their corporate culture. This is the finding from a\u00a0<\/strong><a href=\"https:\/\/www.kaspersky.com\/blog\/tech-innovations-enterprise\/37266\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>survey<\/strong><\/a><strong>\u00a0of senior decision-makers with involvement in innovation, conducted by Kaspersky with the help of independent research company Savanta.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The linear approach to innovation suggests that senior management initiates this process while subordinate\u00a0roles are only engaged when it comes round to execution. However, this is a concern as many in top management positions within enterprises may\u00a0<a href=\"https:\/\/www.digitalpulse.pwc.com.au\/seeking-innovation-ground-up\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlook<\/a>business opportunities that employees who directly interact with customers or develop products can identify.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why the absolute majority of innovation leaders believe that to be successful organizations should nurture an innovative mindset throughout the entire company. This will create a working atmosphere where everyone feels comfortable to share their thoughts on new ways of working. Moreover, 65% think that innovations are more effective when they are generated by employees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nonetheless, only 16% of respondents feel that their organizations now consider \u2018empowering individuals\u2019 as an essential part of their corporate culture. While it ranks next to last in the list of the most common values, its position is higher in the list of the values that are important to be innovative.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interestingly, diversity is also ranked higher as a value that is required to be successful. This suggests that innovations call for a multicultural environment and people with different backgrounds to encourage more diverse opinions and ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The difference between current values and ones that are important for future success<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTo unleash full innovative potential, it\u2019s not enough to have a dedicated department. The best results can be achieved when every employee has a voice and can contribute their ideas. Business leaders should encourage and curate this process in their organizations. And executives\u2019 experience and views are more than helpful during the latter stages to align promising ideas with company strategy,\u201d comments Vitaly Mzokov, Head of Innovation Hub, Kaspersky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To support bottom-up innovations Kaspersky recommends the following advice:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Regularly highlight the importance of innovations in internal communications. This should be done both at C-level and through individual sync-ups with team managers.\u00a0\u00a0\u00a0<\/li><li>Implement a dedicated program that allows employees to propose new business ideas and opportunities. Set clear selection criteria, review procedures, and committee who chooses the most promising ideas. Additionally, motivate employees with a reward\u00a0program for successful concepts.<\/li><li>To enhance not only idea generation but the execution of projects, organize\u00a0a department where employees can work on their selected ideas. It should be\u00a0separate from the core business and solely dedicated to innovation.\u00a0They\u00a0can still use resources and expertise from within the company but\u00a0could be autonomous from mechanisms that may stifle the startup mindset.\u00a0For example, this subdivision can test its hypotheses\u00a0on loyal customers to improve the offering based on their feedback.\u00a0<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The full report is available by the\u00a0<a href=\"https:\/\/www.kaspersky.com\/blog\/tech-innovations-enterprise\/37266\/\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the research<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In summer 2020 Kaspersky commissioned Savanta, an independent market research agency, to explore a number of areas relating to corporate innovation. Innovation is the process of introducing new ideas, technologies, methodologies, services, or products that aim to affect positive change within businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">304 senior decision-makers with involvement in innovation, working in Europe, MEA, APAC, LATAM, North America, and CIS were surveyed online in July 2020. These employees worked in a range of industries and in larger organizations (500+ employees). Following the surveys, 15 in-depth qualitative interviews were conducted with senior decision-makers involved in innovation, working in larger organizations across a range of industries and specialisms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even though a majority (88%) agree that successful&nbsp;organizations encourage&nbsp;innovation at every level&nbsp;and within every team, this does not always translate into tangible strategy 30 November 2020 As many as 88% of innovation leaders agree that successful organizations encourage innovation at every level and within every team. However, only\u00a016% of companies include \u2018empowering individuals\u2019 as an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":439,"_extra_hide_author_box":"1","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[439,24],"tags":[164],"class_list":["post-17046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","category-economy","tag-kaspersky","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>bottom-up innovation - Corporate values shift | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Bottom-up innovation: why corporate values don\u2019t always become strategy. 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