{"id":17428,"date":"2020-12-09T11:36:00","date_gmt":"2020-12-09T08:36:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=17428"},"modified":"2026-03-27T19:56:00","modified_gmt":"2026-03-27T16:56:00","slug":"airpods-max-will-reinforce-apples-dominance-of-the-50bn-hearables-market-says-globaldata","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/airpods-max-will-reinforce-apples-dominance-of-the-50bn-hearables-market-says-globaldata\/","title":{"rendered":"AirPods Max will reinforce Apple\u2019s dominance of the $50bn hearables market, says GlobalData"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Following the news that Apple has launched&nbsp;AirPods Max, an over-ear headphone;<br><br><strong>Rupantar Guha, Associate project manager for Thematic Research at GlobalData, a leading data and analytics company, offers his view:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cApple is the undisputed leader in the hearables market, with a 52% market share, according to GlobalData estimates. The AirPods Max will substantially tighten its grip on this rapidly growing market, which is forecast to be worth $50bn by 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe announcement of the AirPods Max was highly anticipated among Apple fans. The products will hit the shelves in time for the lucrative holiday season, which will also help Apple get a strong start in 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe new devices are a direct challenge to audio specialists such as Bose, Sony, Sennheiser, AKG, and Bowers, which currently dominate the over-ear headphones market. Apple will attempt to replicate the success of its in-ear AirPods, which benefitted from impressive interoperability with other Apple-branded devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cApple sits at the top of GlobalData\u2019s consumer electronics thematic scorecard, ahead of 53 companies, and has earned a score of five out of five in the wearable tech theme. This score reflects its strong competitive positioning in the wearable tech theme and ability to benefit and influence the market in the coming years. The AirPods Max may not be a direct competitor to hearables from Google, Microsoft, and Amazon. Still, it will add to Apple\u2019s competitive advantage over its main rivals in this market.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/eu.vocuspr.com\/Publish\/3434416\/vcsPRAsset_3434416_133153_fee3a16c-1f75-466b-823e-e525867631c5_0.png\" alt=\"PR11551.png\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Following the news that Apple has launched&nbsp;AirPods Max, an over-ear headphone; Rupantar Guha, Associate project manager for Thematic Research at GlobalData, a leading data and analytics company, offers his view: \u201cApple is the undisputed leader in the hearables market, with a 52% market share, according to GlobalData estimates. The AirPods Max will substantially tighten its [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":17429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":443,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[443],"tags":[],"class_list":["post-17428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-devices","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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