{"id":18397,"date":"2020-12-31T16:11:49","date_gmt":"2020-12-31T13:11:49","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=18397"},"modified":"2026-03-27T20:08:53","modified_gmt":"2026-03-27T17:08:53","slug":"how-has-technology-changed-in-the-past-ten-years","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/how-has-technology-changed-in-the-past-ten-years\/","title":{"rendered":"How has technology changed in the past ten years?"},"content":{"rendered":"\n
\n
\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n

By Michael Bj\u00f6rn, Head of Research Agenda and Quality at Consumer & IndustryLab<\/strong><\/p>\n\n\n\n

Predicting the future is easy \u2013 we do it all the time. The only tricky part is getting it right. Since it is that time of year again when we publish our annual\u00a010 Hot Consumer Trends<\/a>\u00a0\u2013 our tenth anniversary of the report \u2013 let us look back at a decade of consumer technology trends.<\/p>\n\n\n\n

Late in 2011, Ericsson Consumer Lab<\/a> released the first 10 Hot Consumer Trends report and I remember quickly piecing it together on a plane on the way to a customer meeting. I have been the main author of all our trend reports since then, but this one certainly was written in a different and more innocent age. Nevertheless, with the trend \u201cSocial media redefining news reporting<\/a>\u201d it already pointed to a world ruled by Tweet. And this wasn\u2019t just about gossip columns, the report was crystal clear about serious news reporting being redefined by social networking.<\/p>\n\n\n\n

The build out of 4G LTE networks formed much of our thinking back then, and the mobile technologies which would be built on top of them. The smartphone app industry and, in particular, the social media industry was already exploding around this time.<\/p>\n\n\n\n

Take Twitter, for example. In 2007, Twitter users were sending around\u00a020,000 tweets per day<\/a>. By 2010, the numbers had spiked up to about\u00a050 million tweets per day<\/a>. Between\u00a02014 and 2018, the average time spent\u00a0on social media apps increased by\u00a0almost 60 percent, as we found in our\u00a0social media consumer report<\/a>.<\/p>\n\n\n\n

However, innovation in this space moves fast, which makes it difficult to predict what will happen next. In the same report, we found that of the ten most popular social\u00a0media platforms of 2008, five no longer\u00a0existed ten years later, and only two remained in\u00a0the top ten.<\/p>\n\n\n\n

In late 2012, we launched our second report, which more or less exactly repeated a trend from the previous year, which hasn\u2019t happened since. It was about\u00a0women driving the smartphone market<\/a>, signifying that internet use was now massively mass market and no longer a \u201ctech\u201d thing.<\/p>\n\n\n\n

The third report in 2013 launched the idea that biometrics would be everywhere, with a trend called \u201cyour body is the new p<\/a>assword,\u201d something to think about the next time you authorize an online purchase by showing your face to your phone. Four years later, Apple announced FaceID for the first time, based on depth-sensing infrared technology, which also formed the basis of Xbox Kinect, launched some years earlier.<\/p>\n\n\n\n

In late 2014 we took a big leap into the future with the launch of our 10 Hot Consumer Trends 2015 report and the trend \u201cMind Sharing<\/a>\u201d predicting that a wearable device to communicate with others directly through thoughts would be available by 2020. How wrong one can be! Or maybe just a bit too early, given that Neuralink in 2020 showed\u00a0a pig with a brain implant\u00a0and OpenBCI announced a brain-sensing device that seamlessly\u00a0attaches to VR goggles<\/a>.<\/p>\n\n\n\n

But the biggest media headlines came with the 2016 report and the trend \u201cAI ends the screen age.\u201d Ericsson says the\u00a0smartphone will be dead in 5 years, yelled the press in what became almost like a global meme. We really wanted to highlight the early signs towards a paradigmatic shift where our everyday internet device eventually sits on our heads instead of in our palms. Hence, we followed that up in the 2017 trends with the idea that we are moving into a world of subjective experiences where AR glasses immerse us in an \u201caugmented personal reality<\/a>\u201d and eventually live in a \u201cmerged reality<\/a>\u201d without differing between physical and digital experiences.<\/p>\n\n\n\n

In fact, the trend reports of the five last years have been quite much focused on this coming paradigmatic shift, with the 2018 trends highlighting the need for a fundamentally new user interface with \u201cyour body is the use<\/a>r interface\u201d and the 2019 trends adding the idea of \u201cmy digital twin\u201d before we wrapped all these predictions into a unified concept as\u00a0the Internet of Senses\u00a0in the most recent report. While we firmly believe that physical reality will continue to merge with a multisensory digital experience in the future, we have decided to focus on a completely different development in our next report. Download it\u00a0here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Michael Bj\u00f6rn, Head of Research Agenda and Quality at Consumer & IndustryLab Predicting the future is easy \u2013 we do it all the time. The only tricky part is getting it right. Since it is that time of year again when we publish our annual\u00a010 Hot Consumer Trends\u00a0\u2013 our tenth anniversary of the report […]<\/p>\n","protected":false},"author":13,"featured_media":18398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":22,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-18397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nconsumer technology trends - Past 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