{"id":18779,"date":"2021-01-13T16:45:00","date_gmt":"2021-01-13T13:45:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=18779"},"modified":"2026-03-27T20:12:52","modified_gmt":"2026-03-27T17:12:52","slug":"w7worldwide-and-bupa-arabia-advise-healthcare-companies-to-communicate-now","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/w7worldwide-and-bupa-arabia-advise-healthcare-companies-to-communicate-now\/","title":{"rendered":"W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CEOs and leaders of healthcare providers worldwide have experienced unprecedented levels of demand during the COVID-19 pandemic.\u00a0\u00a0The response to the virus put tremendous pressure on healthcare systems in every country. The way the sector adapted and ramped up demonstrates the potential for fundamental shifts across the entire healthcare industry.\u00a0\u00a0With more political support and government involvement, the healthcare industry is likely to play an important role in successfully recovering from\u00a0COVID-19\u00a0and seeing significant change and growth in the foreseeable future.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the\u00a0<a href=\"https:\/\/www.oecd.org\/coronavirus\/policy-responses\/beyond-containment-health-systems-responses-to-covid-19-in-the-oecd-6ab740c0\/\" target=\"_blank\" rel=\"noreferrer noopener\">OECD<\/a>\u00a0\u00a0(Organisation for Economic Co-operation and Development), the four key measures health systems are putting in place in response to the epidemic are: 1)\u00a0ensuring access of the vulnerable to diagnostics and treatment; 2)\u00a0strengthening and optimizing health system capacity to respond to the rapid increase in caseloads; 3) leverage digital solutions and data to improve surveillance and care; and 4) improve R&amp;D for accelerated development of diagnostics, treatments, and vaccines.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHealthcare communications is likely to remain a priority for the coming months\u00a0during this ongoing pandemic\u00a0and the development of new settings for care delivery in the post-COVID-19 world,\u201d\u00a0says Ali Sheneamer, Chief Business Development Officer at Bupa Arabia. \u201cCOVID-19\u00a0has placed healthcare firmly on the public agenda, which represents a valuable opportunity for the sector to engage with the media, government, the public, and industry stakeholders in their communications campaigns.\u00a0\u00a0We have\u00a0worked with our communications partners W7Worldwide to produce a 7-Step communications guide for healthcare companies to help steer them through the next phase of the crisis.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/Inforgraphic-short-01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/Inforgraphic-short-01-1024x1024.png\" alt=\"Inforgraphic short-01\" class=\"wp-image-18781\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/Inforgraphic-short-01-1024x1024.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/Inforgraphic-short-01-300x300.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/Inforgraphic-short-01-150x150.png 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/Inforgraphic-short-01-768x768.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/Inforgraphic-short-01-440x440.png 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/Inforgraphic-short-01.png 1081w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHealthcare companies need to adjust to the new reality imposed by COVID-19, where old communication lines are redrawn, and operational processes recast. When designing healthcare communication strategies, it is important to consider the campaign&#8217;s overall goals,\u201d advises Abdulrahman Inayat, Co-Founder of W7Worldwide.\u00a0\u00a0\u201cCommunications strategies in the aftermath of\u00a0COVID-19\u00a0need to report on the current state of your organization and articulate a clear path forward.\u00a0\u00a0Healthcare organizations that proactively contributed to the management and containment of the\u00a0COVID-19\u00a0pandemic can bolster their brand reputation with public good-will by reporting on their efforts.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 7-Step Communications Guide, which brings together Bupa Arabia and W7Worldwide\u2019s combined healthcare advisory and communications knowledge, sets out the current key actions healthcare companies should take to update their communications strategies and plans.\u00a0\u00a0The guide recommends that organizations form strategic partnerships, both in the public and private sector, that they communicate now, focus on content marketing, attend or create virtual industry events, leverage current good-will towards the sector, elevate internal communication, and address the future of healthcare. (To see the full report, click\u00a0<a href=\"https:\/\/bit.ly\/3hsJsx9\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W7Worldwide recently conducted a poll, which found that healthcare communications leaders prioritize Content Marketing as a key communications tool.\u00a0\u00a0This is the case with both\u00a0<a href=\"https:\/\/twitter.com\/W7Worldwide\/status\/1296446468518227969\" target=\"_blank\" rel=\"noreferrer noopener\">English (28.4%)<\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/W7Worldwide\/status\/1296445360475447296\" target=\"_blank\" rel=\"noreferrer noopener\">Arabic (21.4%) participants<\/a>. English participants (21%) are more focused on Industry Events compared to their Arabic colleagues (11.3%), and equally, English survey participants (19.8%) are more likely than Arabic healthcare communicators (12.5%) to form Strategic Partnerships.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adapting to public sentiment is considered equally important by both Arabic and English survey participants (18.4% English\/ 18.1% Arabic).&nbsp;&nbsp;Notably English participants (22.1%) are placing greater importance on localization by comparison to their Arabic colleagues (8.3%).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Saudi Arabia\u2019s largest healthcare insurance provider with almost 40% market share, Bupa Arabia has a vital role in the management and containment of\u00a0COVID-19\u00a0with its life-touching healthcare solutions.\u00a0\u00a0The company has been working with W7Worldwide as their communications partner for the past few years and throughout\u00a0COVID-19, providing valuable industry leadership and insight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEOs and leaders of healthcare providers worldwide have experienced unprecedented levels of demand during the COVID-19 pandemic.\u00a0\u00a0The response to the virus put tremendous pressure on healthcare systems in every country. The way the sector adapted and ramped up demonstrates the potential for fundamental shifts across the entire healthcare industry.\u00a0\u00a0With more political support and government involvement, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":72,"_extra_hide_author_box":"1","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-18779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-tech","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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