{"id":18988,"date":"2021-01-20T10:25:33","date_gmt":"2021-01-20T07:25:33","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=18988"},"modified":"2026-03-27T20:15:19","modified_gmt":"2026-03-27T17:15:19","slug":"samsung-expands-bespoke-to-new-markets-offering-customizable-refrigerators-for-modern-kitchens","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/samsung-expands-bespoke-to-new-markets-offering-customizable-refrigerators-for-modern-kitchens\/","title":{"rendered":"Samsung Expands BESPOKE to New Markets, Offering Customizable Refrigerators for Modern Kitchens"},"content":{"rendered":"\n
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Families can choose from a variety of configurations and styles t<\/em>o personalize their living spaces<\/em><\/p>\n\n\n\n

Riyadh, Saudi Arabia\u00a0\u2013\u00a0Jan. 10, 2021\u00a0\u2013\u00a0<\/strong>Samsung Electronics Co., Ltd. today announced that its BESPOKE refrigerator would be available in the U.S. this year. To be unveiled for the first time at CES 2021, the BESPOKE lineup will include an all-new 4-Door Flex format with sleek lines and a contemporary flat-panel design with recessed handles, blending seamlessly into existing kitchens for various lifestyles. The 4-Door Flex also features a new Beverage Center\u2122 and an improved Flex Zone. The lineup will also include Column and Bottom Mount Freezer formats, allowing for modular configurations that can grow to fit each household\u2019s unique needs.\u00a0<\/p>\n\n\n\n

BESPOKE refrigerators offer a dynamic mix of design options, with eight unique colors and glass or steel finishes. Color options include Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black Steel, Navy Glass, White Glass, and Rose Pink Glass.<\/p>\n\n\n\n

\u201cAs families spend more time at home\u2014and in the heart of the home, the kitchen\u2014they\u2019re investing in home appliances they can personalize, which is exactly what our BESPOKE lineup offers,\u201d said John Herrington, Senior Vice President, General Manager of Home Appliances. \u201cBESPOKE refrigerators are customizable on the outside with a variety of colors, materials, and finishes that you can select to match your style, and also customizable on the inside with convertible drawers and other unique features.\u201d<\/p>\n\n\n\n

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The 4-Door Flex Brings New Features for All Your Refrigeration Needs<\/strong><\/p>\n\n\n\n

Maintaining the sleek overall design of the unit, 4-Door Flex BESPOKE comes with a new Beverage Center\u2122 inside the upper-left door that provides quick access two different ways, with an internal, filtered water dispenser and built-in AutoFill water pitcher. The AutoFill water pitcher automatically refills with fresh, filtered water, or you can easily infuse the water with a flavor of your choice. The refrigerator also features a\u00a0Dual Ice Maker, which can make regular ice cubes and small \u201cice bites,\u201d which chill drinks faster.<\/p>\n\n\n\n

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4-Door Flex BESPOKE features an improved Flex Zone, a versatile compartment that converts from fridge to freezer temperatures, offering the flexibility to meet a family\u2019s food storage needs. The improved Flex Zone has five different temperature settings: Freeze, Soft Freeze, Meat\/Fish, Fruits\/Veggies, and Beverage. There is also a Flex Crisper\u2122 that allows you to store meat or fish at the optimal temperature, as well as a Crisper+\u2122 that keeps your fruit and vegetables fresher for longer.<\/p>\n\n\n\n