{"id":19100,"date":"2021-01-25T09:43:00","date_gmt":"2021-01-25T06:43:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=19100"},"modified":"2026-03-27T20:16:48","modified_gmt":"2026-03-27T17:16:48","slug":"alpine-at-the-forefront-of-groupe-renaults-innovation-with-exclusive-sportcars","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/alpine-at-the-forefront-of-groupe-renaults-innovation-with-exclusive-sportcars\/","title":{"rendered":"ALPINE AT THE FOREFRONT OF GROUPE RENAULT\u2019S INNOVATION WITH EXCLUSIVE SPORTCARS"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>Alpine&nbsp;cars, Renault Sport&nbsp;Cars&nbsp;(RSC)&nbsp;and&nbsp;Renault Sport Racing&nbsp;(RSR)&nbsp;join forces under the Alpine flagship&nbsp;<\/li><li>The new Alpine&nbsp;entity&nbsp;will&nbsp;combine high-tech excellence and passion for racing to&nbsp;develop&nbsp;high-performance, authentic&nbsp;and&nbsp;exclusive sportscars&nbsp;&nbsp;<\/li><li>Full-fledged&nbsp;\u201cnew generation\u201d&nbsp;entity&nbsp;combining&nbsp;unique&nbsp;engineering expertise&nbsp;from RSC and RSR, manufacturing facility in Dieppe, F1 media exposure&nbsp;and the Alpine brand&nbsp;legacy&nbsp;<\/li><li>100%&nbsp;electric, high-tech&nbsp;injected&nbsp;line-up&nbsp;with features derived from Formula One&nbsp;&nbsp;<\/li><li>MOU&nbsp;with&nbsp;leader in lightweight,&nbsp;iconic&nbsp;sportscar Lotus&nbsp;to develop&nbsp;a&nbsp;next generation&nbsp;EV&nbsp;sportscar&nbsp;&nbsp;<\/li><li>Full leverage of Groupe Renault&nbsp;and&nbsp;RNM&nbsp;Alliance&nbsp;assets for optimum cost competitiveness&nbsp;&nbsp;<\/li><li>Profitable by 2025, including investment in motorsports&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alpine announced today&nbsp;its plans for long-term&nbsp;growth&nbsp;as Groupe Renault\u2019s brand dedicated&nbsp;to innovative, authentic&nbsp;and exclusive sportscars.&nbsp;<\/strong><strong>&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Current activities of&nbsp;Alpine cars, Renault Sport&nbsp;Cars&nbsp;and&nbsp;Renault Sport Racing&nbsp;will be&nbsp;united&nbsp;as one&nbsp;entity under the Alpine&nbsp;brand.&nbsp;Alpine will&nbsp;bring together the credibility of an authentic brand, specialized manufacturing, engineering mastery&nbsp;with&nbsp;considerable media exposure&nbsp;from Formula One. Together, they&nbsp;set&nbsp;the foundations to truly create market value around Alpine and take&nbsp;it to a different league.&nbsp;&nbsp;<\/strong><strong>&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<div class=\"alignnormal\">[metaslider id=19101 cssclass=&#8221;&#8221;]<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The newly&nbsp;created Alpine&nbsp;entity&nbsp;will be a \u201cnew generation\u201d&nbsp;automotive&nbsp;Brand&nbsp;for discerning, passionate early-adopters.&nbsp;<\/strong><strong>&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Current strengths&nbsp;and&nbsp;new synergies for new&nbsp;challenges<\/u><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alpine<\/strong>&nbsp;is&nbsp;arguably&nbsp;the epitome&nbsp;of French motoring,&nbsp;building on&nbsp;remarkable victories&nbsp;throughout its history. It is a brand with heritage and&nbsp;pedigree. It is also a factory with&nbsp;highly skilled&nbsp;specialists&nbsp;manufacturing&nbsp;the A110 in Dieppe.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Renault Sport&nbsp;Cars<\/strong>&nbsp;comprises a team of&nbsp;300&nbsp;people&nbsp;who are masters at&nbsp;developing&nbsp;sports cars. They gave Groupe Renault&nbsp;iconic products such as&nbsp;the R5 Turbo, Clio V6, Megane RS Trophy and the new&nbsp;Alpine&nbsp;A110.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Renault Sport Racing,&nbsp;with&nbsp;its eponymous&nbsp;F1 team,&nbsp;<\/strong>gathers 1,200 people&nbsp;who develop the&nbsp;\u201cgrand complication watches of motorsport\u201d&nbsp;with&nbsp;some of the best&nbsp;aerodynamicists, mechanics and powertrain engineers.&nbsp;F1&nbsp;is&nbsp;also a&nbsp;huge&nbsp;marketing platform with half a billion fans worldwide,&nbsp;thus&nbsp;representing a unique opportunity&nbsp;to enhance Alpine\u2019s&nbsp;branding&nbsp;globally.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alpine will also&nbsp;leverage&nbsp;the scale and capabilities&nbsp;of Groupe Renault and the RNM Alliance including&nbsp;technology&nbsp;with&nbsp;the Alliance EV-native platform,&nbsp;a&nbsp;global manufacturing footprint,&nbsp;a powerful purchasing arm ensuring optimum cost competitiveness, a&nbsp;global distribution network and&nbsp;RCI Bank&nbsp;and&nbsp;Services.&nbsp;The clear objective is to&nbsp;be&nbsp;profitable&nbsp;in 2025 including investment in motorsport.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1-2021-A521.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1-2021-A521-1024x576.jpeg\" alt=\"1-2021 - A521\" class=\"wp-image-19105\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1-2021-A521-1024x576.jpeg 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1-2021-A521-300x169.jpeg 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1-2021-A521-768x432.jpeg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1-2021-A521-1080x608.jpeg 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1-2021-A521.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Alpine\u2019s&nbsp;100 % electric&nbsp;dream garage<\/u><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new organizational structure,&nbsp;the intensification of synergies with Groupe Renault and the Alliance&nbsp;and&nbsp;collaboration&nbsp;with selected partners&nbsp;will&nbsp;be instrumental to support&nbsp;Alpine\u2019s product plan:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a 100% electric B-Segment Hot Hatch based on the&nbsp;Alliance CMF-B EV platform&nbsp;&nbsp;<\/li><li>a 100% electric C-segment Sports Cross Over based&nbsp;on&nbsp;the&nbsp;Alliance CMF-EV platform&nbsp;&nbsp;<\/li><li>a 100% EV replacement of the A110&nbsp;developed with Lotus&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the Alpine Business Unit development, Groupe Renault and&nbsp;Lotus&nbsp;Group&nbsp;have signed a memorandum of understanding (MoU) to study a number of areas of cooperation, including the joint development of an EV&nbsp;sportscar.&nbsp;The Alpine and&nbsp;Lotus&nbsp;teams will conduct a comprehensive feasibility study for the joint engineering, design and development of an EV sportscar by leveraging the resources, expertise and facilities of the respective entities in both France and the UK.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alpine will be at the forefront of Groupe Renault\u2019s&nbsp;innovation&nbsp;be it&nbsp;technology, distribution, customer experience or any other&nbsp;area that delivers value for the brand and its customers.&nbsp;As such,&nbsp;Alpine\u2019s&nbsp;next product&nbsp;generation&nbsp;will&nbsp;leverage Groupe Renault\u2019s latest&nbsp;innovations&nbsp;and will&nbsp;benefit from&nbsp;F1\u2019s&nbsp;technology and&nbsp;expertise: efficient&nbsp;energy management,&nbsp;safety systems and connectivity solutions&nbsp;derived from F1\u2019s&nbsp;high-performance in&nbsp;data analysis and processing that&nbsp;will bring a&nbsp;significant&nbsp;competitive advantage&nbsp;to&nbsp;the&nbsp;Alpine&nbsp;products.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/13-Laurent-ROSSI.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/13-Laurent-ROSSI-683x1024.jpeg\" alt=\"13-Laurent ROSSI\" class=\"wp-image-19103\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/13-Laurent-ROSSI-683x1024.jpeg 683w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/13-Laurent-ROSSI-200x300.jpeg 200w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/13-Laurent-ROSSI-768x1152.jpeg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/13-Laurent-ROSSI-1024x1536.jpeg 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/13-Laurent-ROSSI-1080x1620.jpeg 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/13-Laurent-ROSSI.jpeg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><figcaption><strong>Laurent Rossi, CEO Alpine<\/strong>\u00a0<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<em>\u201cThe new Alpine entity takes three brands with separate assets and areas of excellence to turn them into an empowered, fully-fledged business. The craftsmanship from our plant in Dieppe, the engineering mastery from our Formula One,<\/em> and Renault Sport teams will shine through our tech-infused, 100% electric line-up, taking the beautiful Alpine name to the future. We\u2019ll be on the tracks and <em>the roads, authentic and high-tech, disruptive &amp; passionate\u201d.\u00a0<br><\/em><strong>Laurent Rossi, CEO Alpine<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Continuation of&nbsp;racing<\/u><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alpine and Renault have a long&nbsp;racing history&nbsp;with successes in different&nbsp;categories, be it&nbsp;in&nbsp;Formula&nbsp;1, rally or Endurance.&nbsp;Competition&nbsp;will remain at the&nbsp;core&nbsp;of Alpine\u2019s&nbsp;ambitious plans,&nbsp;with Formula 1 being central&nbsp;to the brand\u2019s motorsports strategy.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From 2021 the Alpine F1 team will be racing against some of the most prestigious names in the automotive industry and&nbsp;will&nbsp;enter the very exclusive club of full-fledged factory teams.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/12-Antony-VILLAIN-designer.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/12-Antony-VILLAIN-designer-680x1024.jpeg\" alt=\"12-Antony VILLAIN, designer\" class=\"wp-image-19102\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/12-Antony-VILLAIN-designer-680x1024.jpeg 680w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/12-Antony-VILLAIN-designer-199x300.jpeg 199w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/12-Antony-VILLAIN-designer-768x1156.jpeg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/12-Antony-VILLAIN-designer-1020x1536.jpeg 1020w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/12-Antony-VILLAIN-designer-1080x1626.jpeg 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/12-Antony-VILLAIN-designer.jpeg 1200w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption>Antony Villain, Alpine Design Director <\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Giving a powerful and specific identity to Formula 1, but also the entire Alpine motorsport program is evidence and an opportunity. With motorsport at the heart of our process, the graphic identity is key. The livery presented today is the first evocation of the Alpine F1 team\u2019s new identity. Some of the structural graphic elements will remain on the racing livery, while others will change. The &#8216;oversized&#8217; Alpine emblem in a tricolor graphics system is the first clear-cut symbol of the brand&#8217;s identity in motorsport. The blue, white, and red refer to the French and British flags&#8217; colors, which is very important to us. Numerous variations on all the motorsport assets are still to come.\u201d<\/em><strong>\u00a0<br>Antony Villain, Alpine Design Director<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>A brand born from competition for competition<\/u><\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alpine was founded in 1955 by Jean R\u00e9d\u00e9l\u00e9, a young&nbsp;man&nbsp;passionate about competition. He named his company after his&nbsp;favorite&nbsp;playground for racing: the Alps.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the original A110 road car was introduced in 1962, the company began to take off. By then, Alpine and Renault were close collaborators, Alpine cars being sold and serviced by Renault dealerships.&nbsp;By&nbsp;the early Seventies, Alpine was a major force in top-flight rally competition. In 1971 Alpine&nbsp;took&nbsp;the three steps on the podium of the world-famous Rallye Monte Carlo for the first time, then again in 1973. The company went on to win the World Rally Championship Manufacturers\u2019 title later that year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time,&nbsp;Alpine\u2019s road car sales were growing. Alpine built a dedicated factory in Dieppe in 1969 &#8211; the same site that produces&nbsp;the all-new A110 today &#8211; and in 1971, the A310 entered production. Two years later, Alpine was acquired by Groupe Renault.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/14-2021-A521-and-Antony-VILLAIN-designer.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/14-2021-A521-and-Antony-VILLAIN-designer-1024x683.jpeg\" alt=\"14-2021 - A521 and Antony VILLAIN, designer\" class=\"wp-image-19104\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/14-2021-A521-and-Antony-VILLAIN-designer-1024x683.jpeg 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/14-2021-A521-and-Antony-VILLAIN-designer-300x200.jpeg 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/14-2021-A521-and-Antony-VILLAIN-designer-768x512.jpeg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/14-2021-A521-and-Antony-VILLAIN-designer-1080x720.jpeg 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/14-2021-A521-and-Antony-VILLAIN-designer.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alpine achieved its most famous motorsport triumph in 1978, an overall victory at Le Mans&#8217; 24 Hours. The factory continued to release new and innovative road cars throughout the Seventies and Eighties, including the A310 V6 and the GTA. Alpine production would eventually cease in 1995.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alpine&nbsp;cars, Renault Sport&nbsp;Cars&nbsp;(RSC)&nbsp;and&nbsp;Renault Sport Racing&nbsp;(RSR)&nbsp;join forces under the Alpine flagship&nbsp; The new Alpine&nbsp;entity&nbsp;will&nbsp;combine high-tech excellence and passion for racing to&nbsp;develop&nbsp;high-performance, authentic&nbsp;and&nbsp;exclusive sportscars&nbsp;&nbsp; Full-fledged&nbsp;\u201cnew generation\u201d&nbsp;entity&nbsp;combining&nbsp;unique&nbsp;engineering expertise&nbsp;from RSC and RSR, manufacturing facility in Dieppe, F1 media exposure&nbsp;and the Alpine brand&nbsp;legacy&nbsp; 100%&nbsp;electric, high-tech&nbsp;injected&nbsp;line-up&nbsp;with features derived from Formula One&nbsp;&nbsp; MOU&nbsp;with&nbsp;leader in lightweight,&nbsp;iconic&nbsp;sportscar Lotus&nbsp;to develop&nbsp;a&nbsp;next generation&nbsp;EV&nbsp;sportscar&nbsp;&nbsp; Full leverage of Groupe [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-19100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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