{"id":19311,"date":"2021-01-27T20:45:00","date_gmt":"2021-01-27T17:45:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=19311"},"modified":"2026-03-27T20:20:05","modified_gmt":"2026-03-27T17:20:05","slug":"royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/","title":{"rendered":"Royal Commission for AlUla and SAUDI ARABIAN AIRLINES (SAUDIA) seal partnership for a domestic campaign"},"content":{"rendered":"\n
\n
\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n

SAUDIA Connects Guests to AlUla with Eight- Times-Weekly Flights from Three Gateways: Jeddah, Dammam and Riyadh<\/em><\/strong><\/p>\n\n\n\n

Jeddah <\/strong>\u2013 <\/strong>Kingdom of Saudi Arabia <\/strong>\u2013<\/strong>January 27, 2021:<\/strong><\/p>\n\n\n\n

The Royal Commission for AlUla (RCU) and the national flag carrier of Saudi Arabia, SAUDIA, have signed a SAR 4million memorandum of understanding (MOU) which includes joint marketing and promotional activity to ensure AlUla is top of mind as a year-round destination for Saudi residents in 2021.<\/p>\n\n\n\n

The MOU was officiated by Melanie De Souza, Executive Director Destination Marketing, RCU and Hazim Sonbol, VP sales, SAUDIA at SAUDIA\u2019s Jeddah headquarters.<\/p>\n\n\n\n

\"1-<\/a><\/figure>\n\n\n\n

The partnership activity commenced on January 26th, 2021 and coincides with AlUla\u2019s first-ever destination brand campaign, The World\u2019s Masterpiece, which also launched on January 10th and runs through to April targeted at KSA and GCC markets.<\/p>\n\n\n\n

\"2-<\/a><\/figure>\n\n\n\n

SAUDIA is the only air carrier providing scheduled services to Al Ula. Currently the airline offers eight-times- weekly flights from: Jeddah, Dammam and Riyadh (nonstop and direct from each destination):<\/p>\n\n\n\n

\"3-<\/a><\/figure>\n\n\n\n
  • Riyadh (4-times-weekly) on Wednesdays, Thursdays, Fridays and Saturdays<\/li>
  • Dammam (2-times-weekly) on Thursdays and Saturdays<\/li>
  • Jeddah (2-times-weekly) on Thursdays and SaturdaysThe flights are already available for purchase either stand-alone or all-inclusive packages with air tickets, accommodation, transportation, and tours available for booking at www.saudiaholidays.comActivity includes co-branded outdoor and digital marketing in Jeddah, Riyadh and Dammam, in-flight entertainment, promotions through SAUDIA\u2019s Alfursan loyalty program, airport and ticket office branding, promotion of AlUla packages through Saudia Holidays.<\/li><\/ul>\n\n\n\n
    [metaslider id=19315 cssclass=””]<\/div>\n\n\n\n

    Melanie de Souza, Executive Director Marketing, RCU said she is delighted to be working with the national carrier on AlUla\u2019s first domestic campaign and expects this is the first of many great campaigns together, especially following the recent GACA announcement that international flights to and from the Kingdom will resume in March.<\/p>\n\n\n\n

    \u2018SAUDIA is a key partner for AlUla as we open the destination for first domestic and then international tourism when flights resume. The World\u2019s Masterpiece isa brand campaign targeting our vital Saudi market and we\u2019ve had very positive feedback so far,\u2019 said de Souza.<\/p>\n\n\n\n

    While phase one of the campaign is about winning Saudi audiences’ hearts and minds, de Souza says the next phase will be more tactical.<\/p>\n\n\n\n

    \u2018We need to establish AlUla as a destination that is open all year round with our heritage sites and select adventure and nature activity available through summer and spring. With SAUDIA\u2019s partnership and support, we will communicate this through a multi-channel program,\u2019 said de Souza.<\/p>\n\n\n\n

    SAUDIA Vice President Passenger Sales, Mr. Hazim Sonbol said \u2018it\u2019s a great moment marking the beginning of a partnership with The Royal Commission of AlUla to position AlUla as a historical and cultural destination within the kingdom which is a milestone towards achieving 2030 vision.\u2019<\/p>\n\n\n\n

    AlUla packages will be available for booking with Saudia Holidays from January 24th and include a choice of one, two, or three nights. For all other information and bookings, including access to heritage sites and adventure experiences, please go to experiencealula.com<\/p>\n","protected":false},"excerpt":{"rendered":"

    SAUDIA Connects Guests to AlUla with Eight- Times-Weekly Flights from Three Gateways: Jeddah, Dammam and Riyadh Jeddah \u2013 Kingdom of Saudi Arabia \u2013January 27, 2021: The Royal Commission for AlUla (RCU) and the national flag carrier of Saudi Arabia, SAUDIA, have signed a SAR 4million memorandum of understanding (MOU) which includes joint marketing and promotional activity to ensure […]<\/p>\n","protected":false},"author":16,"featured_media":19320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":516,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[516],"tags":[],"class_list":["post-19311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nAlUla SAUDIA partnership - Domestic campaign | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"AlUla SAUDIA partnership: RCU and SAUDIA sign a SAR 4 million MOU for joint marketing, promoting AlUla to Saudi residents in 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AlUla SAUDIA partnership - Domestic campaign | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"AlUla SAUDIA partnership: RCU and SAUDIA sign a SAR 4 million MOU for joint marketing, promoting AlUla to Saudi residents in 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/zamil\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T17:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T17:20:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1920x1080_EN_Saudia_RANGE-ROVER.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zamil Safwan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zsafwan\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zamil Safwan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/\"},\"author\":{\"name\":\"Zamil Safwan\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/8351552105da6d5a684fb7e010f12047\"},\"headline\":\"Royal Commission for AlUla and SAUDI ARABIAN AIRLINES (SAUDIA) seal partnership for a domestic campaign\",\"datePublished\":\"2021-01-27T17:45:00+00:00\",\"dateModified\":\"2026-03-27T17:20:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/\"},\"wordCount\":531,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/1920x1080_EN_Saudia_RANGE-ROVER.jpg\",\"articleSection\":[\"Tourism & Aviation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/\",\"name\":\"AlUla SAUDIA partnership - Domestic campaign | Saudi Shopper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/1920x1080_EN_Saudia_RANGE-ROVER.jpg\",\"datePublished\":\"2021-01-27T17:45:00+00:00\",\"dateModified\":\"2026-03-27T17:20:05+00:00\",\"description\":\"AlUla SAUDIA partnership: RCU and SAUDIA sign a SAR 4 million MOU for joint marketing, promoting AlUla to Saudi residents in 2021.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/1920x1080_EN_Saudia_RANGE-ROVER.jpg\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/1920x1080_EN_Saudia_RANGE-ROVER.jpg\",\"width\":1200,\"height\":675,\"caption\":\"1920x1080_EN_Saudia_RANGE ROVER\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Royal Commission for AlUla and SAUDI ARABIAN AIRLINES (SAUDIA) seal partnership for a domestic campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\",\"name\":\"Saudishopper\",\"description\":\"Saudi ICT Shopper News\",\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\",\"name\":\"Saudi ICT News\",\"alternateName\":\"Saudi ICT Shopper News\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SSTrans.png\",\"contentUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/SSTrans.png\",\"width\":423,\"height\":165,\"caption\":\"Saudi ICT News\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SaudiShopper\",\"https:\\\/\\\/x.com\\\/ssict\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/8351552105da6d5a684fb7e010f12047\",\"name\":\"Zamil Safwan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a483a8920db50e1d6142462856d7925f4a9543091c79df709d1380ea7fbef8ec?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a483a8920db50e1d6142462856d7925f4a9543091c79df709d1380ea7fbef8ec?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a483a8920db50e1d6142462856d7925f4a9543091c79df709d1380ea7fbef8ec?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g\",\"caption\":\"Zamil Safwan\"},\"description\":\"An experienced technologist with expertise spanning Digital Transformation, E-commerce, Start-ups, and Fintech. Zamil offers insightful analysis on the convergence of finance and technology in the evolving digital landscape.\",\"sameAs\":[\"https:\\\/\\\/zsafwan.net\",\"https:\\\/\\\/www.facebook.com\\\/zamil\",\"https:\\\/\\\/x.com\\\/@zsafwan\"],\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/author\\\/zamil\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AlUla SAUDIA partnership - Domestic campaign | Saudi Shopper","description":"AlUla SAUDIA partnership: RCU and SAUDIA sign a SAR 4 million MOU for joint marketing, promoting AlUla to Saudi residents in 2021.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/","og_locale":"en_US","og_type":"article","og_title":"AlUla SAUDIA partnership - Domestic campaign | Saudi Shopper","og_description":"AlUla SAUDIA partnership: RCU and SAUDIA sign a SAR 4 million MOU for joint marketing, promoting AlUla to Saudi residents in 2021.","og_url":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/","og_site_name":"Saudishopper","article_publisher":"https:\/\/www.facebook.com\/SaudiShopper","article_author":"https:\/\/www.facebook.com\/zamil","article_published_time":"2021-01-27T17:45:00+00:00","article_modified_time":"2026-03-27T17:20:05+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1920x1080_EN_Saudia_RANGE-ROVER.jpg","type":"image\/jpeg"}],"author":"Zamil Safwan","twitter_card":"summary_large_image","twitter_creator":"@zsafwan","twitter_site":"@ssict","twitter_misc":{"Written by":"Zamil Safwan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/#article","isPartOf":{"@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/"},"author":{"name":"Zamil Safwan","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/person\/8351552105da6d5a684fb7e010f12047"},"headline":"Royal Commission for AlUla and SAUDI ARABIAN AIRLINES (SAUDIA) seal partnership for a domestic campaign","datePublished":"2021-01-27T17:45:00+00:00","dateModified":"2026-03-27T17:20:05+00:00","mainEntityOfPage":{"@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/"},"wordCount":531,"commentCount":0,"publisher":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1920x1080_EN_Saudia_RANGE-ROVER.jpg","articleSection":["Tourism & Aviation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/","url":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/","name":"AlUla SAUDIA partnership - Domestic campaign | Saudi Shopper","isPartOf":{"@id":"https:\/\/saudishopper.com.sa\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/#primaryimage"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1920x1080_EN_Saudia_RANGE-ROVER.jpg","datePublished":"2021-01-27T17:45:00+00:00","dateModified":"2026-03-27T17:20:05+00:00","description":"AlUla SAUDIA partnership: RCU and SAUDIA sign a SAR 4 million MOU for joint marketing, promoting AlUla to Saudi residents in 2021.","breadcrumb":{"@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/#primaryimage","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1920x1080_EN_Saudia_RANGE-ROVER.jpg","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/01\/1920x1080_EN_Saudia_RANGE-ROVER.jpg","width":1200,"height":675,"caption":"1920x1080_EN_Saudia_RANGE ROVER"},{"@type":"BreadcrumbList","@id":"https:\/\/saudishopper.com.sa\/en\/royal-commission-for-alula-and-saudi-arabian-airlines-saudia-seal-partnership-for-a-domestic-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/saudishopper.com.sa\/en\/"},{"@type":"ListItem","position":2,"name":"Royal Commission for AlUla and SAUDI ARABIAN AIRLINES (SAUDIA) seal partnership for a domestic campaign"}]},{"@type":"WebSite","@id":"https:\/\/saudishopper.com.sa\/en\/#website","url":"https:\/\/saudishopper.com.sa\/en\/","name":"Saudishopper","description":"Saudi ICT Shopper News","publisher":{"@id":"https:\/\/saudishopper.com.sa\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/saudishopper.com.sa\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/saudishopper.com.sa\/en\/#organization","name":"Saudi ICT News","alternateName":"Saudi ICT Shopper News","url":"https:\/\/saudishopper.com.sa\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/logo\/image\/","url":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/08\/SSTrans.png","contentUrl":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2020\/08\/SSTrans.png","width":423,"height":165,"caption":"Saudi ICT News"},"image":{"@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaudiShopper","https:\/\/x.com\/ssict"]},{"@type":"Person","@id":"https:\/\/saudishopper.com.sa\/en\/#\/schema\/person\/8351552105da6d5a684fb7e010f12047","name":"Zamil Safwan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a483a8920db50e1d6142462856d7925f4a9543091c79df709d1380ea7fbef8ec?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a483a8920db50e1d6142462856d7925f4a9543091c79df709d1380ea7fbef8ec?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a483a8920db50e1d6142462856d7925f4a9543091c79df709d1380ea7fbef8ec?s=96&d=https%3A%2F%2Fsaudishopper.com.sa%2Fen%2Fwp-content%2Fuploads%2F2020%2F12%2Fcropped-ss-icon--150x150.png&r=g","caption":"Zamil Safwan"},"description":"An experienced technologist with expertise spanning Digital Transformation, E-commerce, Start-ups, and Fintech. Zamil offers insightful analysis on the convergence of finance and technology in the evolving digital landscape.","sameAs":["https:\/\/zsafwan.net","https:\/\/www.facebook.com\/zamil","https:\/\/x.com\/@zsafwan"],"url":"https:\/\/saudishopper.com.sa\/en\/author\/zamil\/"}]}},"_links":{"self":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/19311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/comments?post=19311"}],"version-history":[{"count":1,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/19311\/revisions"}],"predecessor-version":[{"id":67151,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/posts\/19311\/revisions\/67151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/media\/19320"}],"wp:attachment":[{"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/media?parent=19311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/categories?post=19311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saudishopper.com.sa\/en\/wp-json\/wp\/v2\/tags?post=19311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}