{"id":19991,"date":"2021-02-08T18:01:00","date_gmt":"2021-02-08T15:01:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=19991"},"modified":"2026-03-27T20:25:26","modified_gmt":"2026-03-27T17:25:26","slug":"zoom-highest-growth-in-brand-recognition-for-2020-34-increase","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/zoom-highest-growth-in-brand-recognition-for-2020-34-increase\/","title":{"rendered":"Zoom Highest Growth in Brand Recognition for 2020 \u2013 34% Increase"},"content":{"rendered":"\n

Several brands experienced tremendous growth in 2020 due to the Coronavirus pandemic shifting demand in many industries. One of the brands that became a household name during the pandemic was video communications company Zoom. According to data presented by\u00a0Trading Platforms<\/a>, Zoom was the fastest-growing brand of 2020 with a 34% growth in brand recognition.<\/p>\n\n\n\n

Zoom \u2013 Highest Growth In Brand Recognition 34%<\/h2>\n\n\n\n

COVID-19 shifted the world\u2019s reality in more ways than one and this change can clearly be seen in consumer behaviour. Due to lockdowns across the globe, many of people\u2019s normal routines were disrupted and many had to adjust to a \u201cnew normal.\u201d The radical change meant there was a dramatic shift connected to pandemic-related behaviour such as the widespread use of food delivery services, at-home entertainment, work from home tools, cleaning products and pharmaceutical companies just to name a few.<\/p>\n\n\n\n

One of the brands that benefited greatly from the sudden shift in demand is Video communications company Zoom. Zoom was founded in 2011 but it was not until 2020\u2019s pandemic that it became a household name. A recent survey shows that Zoom experienced the most growth in brand recognition, with 34% more respondents indicating that they are familiar with the brand in Nov 2020 compared to January of the same year.<\/p>\n\n\n\n

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