{"id":20453,"date":"2021-02-23T09:45:00","date_gmt":"2021-02-23T06:45:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=20453"},"modified":"2026-03-27T20:32:24","modified_gmt":"2026-03-27T17:32:24","slug":"spotify-expands-international-footprint-bringing-audio-to-80-new-markets","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/spotify-expands-international-footprint-bringing-audio-to-80-new-markets\/","title":{"rendered":"Spotify Expands International Footprint, Bringing Audio to 80+ New Markets"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>FEBRUARY 23, 2021<\/strong>&nbsp;&#8211; As part of our ongoing commitment to building a truly borderless audio ecosystem\u2014 connecting creators, listeners, and content\u2014Spotify&nbsp;is embarking on a sweeping expansion that will introduce the world\u2019s most popular audio streaming subscription service available to more than a billion people in 80+ new markets around the world, and add 36 languages to our platform. These moves represent Spotify\u2019s broadest market expansion to date.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we shared during today\u2019s&nbsp;<a href=\"https:\/\/newsroom.spotify.com\/2021-02-22\/spotify-stream-on-explores-power-of-audio-creation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stream On<\/a>&nbsp;event, this expansion will help ensure that sounds and stories that once remained local can reach a global audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our dedication to international artists and listeners is unwavering. Working closely with local creators and partners, we\u2019ll deliver a&nbsp;Spotify&nbsp;experience that meets the unique needs of each market, with scaled language translations and specialized payment formats. These 80+ markets represent more than 1 billion people\u2014potential Spotify listeners who have yet to tap into the power of our platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The existing rich music cultures in each of these markets will now be able to reach&nbsp;Spotify\u2019s&nbsp;global audience. All this untapped music energy and access to our innovative creator tools will help propel artists to new heights and empower them to turn their passion into a profession.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, giving our artists a global platform goes hand in hand with offering an unmatched catalog for our listeners. So as we enter new markets, we\u2019ll accelerate the discovery of more genres like&nbsp;K-Pop,&nbsp;reggaeton, and&nbsp;amapiano&nbsp;that have earned a place in the global music arena.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By reaching even more countries across Asia, Africa, the Caribbean, Europe, and Latin America, we\u2019re giving millions of new creators the opportunity to create, discover, and build a career in audio creation\u2014and giving a billion new fans the opportunity to hear it. Learn more about where we\u2019re heading first in the infographic below.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Spotify-Infographic.png\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Spotify-Infographic-454x1024.png\" alt=\"image002.png\" class=\"wp-image-20454\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Spotify-Infographic-454x1024.png 454w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Spotify-Infographic-133x300.png 133w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Spotify-Infographic-768x1734.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Spotify-Infographic-907x2048.png 907w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Spotify-Infographic-1080x2438.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Spotify-Infographic.png 1200w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In each new market, we will work with local creators and partners to expand our music offerings and deliver a Spotify experience that meets the unique needs of each market. Over time, the company aims to introduce the following offerings in each region:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Plans:<\/strong>&nbsp;Free and Premium plans will be available across all the markets. In select markets, Spotify will offer Individual, Family, Duo, and Student Plan options.*<\/li><li><strong>User Experience:<\/strong>&nbsp;Listeners will be able to select and search from Spotify\u2019s worldwide catalog when using the product, providing a personalized experience from day one. The home screen will surface personalized playlist programming for new listeners. The browse and search pages will feature worldwide content hubs, and adapt to the local market and the listener\u2019s taste the more they use the service.<\/li><li><strong>Music Catalog:<\/strong>&nbsp;At launch, Spotify will offer its full global catalog in these new markets. The company will continuously work with local rights holders and partners to expand its catalog to include more local offerings.<\/li><li><strong>Podcasts:<\/strong>&nbsp;In the majority of these markets, Spotify will launch with its full podcast catalog.* For the others, it will work closely with local partners to introduce more podcasts from its catalog, as well as Spotify\u2019s proprietary creator platform, Anchor.<\/li><li><strong>Platforms:<\/strong>&nbsp;Upon launch, the Spotify experience will be available on Mobile and Desktop Web Player.* Similar to other features, the company will work with partners to introduce Spotify on more platforms, including TV, Speakers, Wearables, and Car in the coming months.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">New Markets&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Angola, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belize, Benin, Bhutan, Botswana, Brunei Darussalam, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Chad, Comoros, C\u00f4te d\u2019Ivoire, Cura\u00e7ao, Djibouti, Dominica, Equatorial Guinea, Eswatini, Fiji, Gabon, Gambia, Georgia, Ghana, Grenada, Guinea, Guinea-Bissau, Guyana, Haiti, Jamaica, Kenya, Kiribati, Kyrgyzstan, Lao People\u2019s Democratic Republic, Lesotho, Liberia, Macau, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Micronesia, Mongolia, Mozambique, Namibia, Nauru, Nepal, Niger, Nigeria, Pakistan, Palau, Papua New Guinea, Rwanda, Samoa, San Marino, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Solomon Islands, Sri Lanka, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, Tanzania, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Uzbekistan, Vanuatu, Zambia, and Zimbabwe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FEBRUARY 23, 2021&nbsp;&#8211; As part of our ongoing commitment to building a truly borderless audio ecosystem\u2014 connecting creators, listeners, and content\u2014Spotify&nbsp;is embarking on a sweeping expansion that will introduce the world\u2019s most popular audio streaming subscription service available to more than a billion people in 80+ new markets around the world, and add 36 languages [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":16659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":442,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[442],"tags":[],"class_list":["post-20453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify international expansion - Audio to 80+ markets | | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Spotify international expansion brings audio to 80+ new markets and adds 36 languages. 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