{"id":20487,"date":"2021-02-23T12:16:04","date_gmt":"2021-02-23T09:16:04","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=20487"},"modified":"2026-03-27T20:33:04","modified_gmt":"2026-03-27T17:33:04","slug":"north-ladder-secures-5-million-series-a-financing-round-led-by-beco-capital","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/north-ladder-secures-5-million-series-a-financing-round-led-by-beco-capital\/","title":{"rendered":"North Ladder Secures $5 Million Series A Financing Round Led by BECO Capital"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/saudishopper.com.sa\/ar\/?p=36945\" target=\"_blank\" rel=\"noreferrer noopener\">\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>World\u2019s first secured trading platform for pre-owned luxury assets and electronics plans to aggressively accelerate global expansion.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Left-To-Right-Bilal-Karimbath-CTO-Pishu-Ganglani-Cofounder-COO-Sandeep-Shetty-Cofounder-CEO-Ricky-Husaini-cofounder-CIO.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"932\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Left-To-Right-Bilal-Karimbath-CTO-Pishu-Ganglani-Cofounder-COO-Sandeep-Shetty-Cofounder-CEO-Ricky-Husaini-cofounder-CIO-1024x932.png\" alt=\"Left To Right Bilal Karimbath, CTO, Pishu Ganglani, Cofounder &amp; COO, Sandeep Shetty, Cofounder &amp; CEO, Ricky Husaini, cofounder &amp; CIO\" class=\"wp-image-20489\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Left-To-Right-Bilal-Karimbath-CTO-Pishu-Ganglani-Cofounder-COO-Sandeep-Shetty-Cofounder-CEO-Ricky-Husaini-cofounder-CIO-1024x932.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Left-To-Right-Bilal-Karimbath-CTO-Pishu-Ganglani-Cofounder-COO-Sandeep-Shetty-Cofounder-CEO-Ricky-Husaini-cofounder-CIO-300x273.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Left-To-Right-Bilal-Karimbath-CTO-Pishu-Ganglani-Cofounder-COO-Sandeep-Shetty-Cofounder-CEO-Ricky-Husaini-cofounder-CIO-768x699.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Left-To-Right-Bilal-Karimbath-CTO-Pishu-Ganglani-Cofounder-COO-Sandeep-Shetty-Cofounder-CEO-Ricky-Husaini-cofounder-CIO-1080x983.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Left-To-Right-Bilal-Karimbath-CTO-Pishu-Ganglani-Cofounder-COO-Sandeep-Shetty-Cofounder-CEO-Ricky-Husaini-cofounder-CIO.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Left To Right Bilal Karimbath, CTO, Pishu Ganglani, Co-founder &amp; COO, Sandeep Shetty, Co-founder &amp; CEO, Ricky Husaini, cofounder &amp; CIO<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>22 February<\/strong> 2021, Al Riyadh, Saudi Arabia\u00a0\u2013\u00a0North Ladder\u00a0(previously called BuyBack Bazaar), a UAE-based\u00a0secured trading platform for pre-owned luxury assets and electronics, announced a $5 million Series A funding round led by regional venture capital firm BECO Capital. The new investment will help the company scale up its technology platform, enhance customer experience and pursue further geographic expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The homegrown start-up also revealed that it would begin operating under the new brand name North Ladder effective immediately, representing the company\u2019s strategy of charting new markets and supporting individuals across the globe in their endeavor to elevate their financial situation. The disruptive and innovative technology platform is the first of its kind, providing access to verified buyers of second-hand goods and instant cash. North Ladder currently enables users to sell electronics such as phones, laptops, tablets, smartwatches, and luxury assets, including watches and cars, with a unique option of repurchasing them within a few months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Series A financing builds on an exceptional year for North Ladder, which saw its clients&#8217; rapid growth, buyers&#8217; network, and corporate partnerships. To date, the platform has witnessed over 15,000 transactions in the UAE, with over 85 different nationalities served while earning an impressive 4.9\/5 customer satisfaction rating. In 2021, the start-up is looking to establish its presence in the Kingdom of Saudi Arabia and the United States, focusing on scaling the platform significantly in the next 18 to 24 months.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNorth Ladder has demonstrated tremendous success with its unique model of helping customers access immediate funds against their assets. The provision of a seamless and trusted digital platform for the sale of pre-owned goods has immense socially transformative potential at a global scale. We are excited about partnering with them to take their services to the next level,\u201d said&nbsp;<strong><em>Dany Farha, CEO &amp; Managing Partner, BECO Capital.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company recently appointed Sandeep Shetty, former Managing Director of the core ride hailing business at Careem, as Cofounder &amp; Chief Executive Officer of North Ladder. Prior to Careem he also led the digital transformation program at Emirates NBD and has held leadership positions at McKinsey &amp; Company and GE Capital across India, the United States and the Middle East. Sandeep joins the leadership team of co-founders Pishu Ganglani and Ricky Husaini who together bring years of prior global start-up, financial services, technology and operations experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur exciting partnership with the region&#8217;s leading investor BECO Capital gives us the opportunity to scale operations in the UAE and expand to other strategic markets, with the mission of meaningfully impacting people across all strata of society,\u201d said&nbsp;<strong><em>Sandeep Shetty of North Ladder<\/em><\/strong>. \u201cOur global auction brings professional buyers from around the world to compete and provide local customers with the best prices and no hidden surprises.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since its launch in 2018, North Ladder has been recognized as one of the \u201cTop 5 innovative start-ups in the MENA region&#8221; by PayPal backed accelerator, Village Capital and awarded as an Innovator by Entrepreneur Middle East.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>World\u2019s first secured trading platform for pre-owned luxury assets and electronics plans to aggressively accelerate global expansion. 22 February 2021, Al Riyadh, Saudi Arabia\u00a0\u2013\u00a0North Ladder\u00a0(previously called BuyBack Bazaar), a UAE-based\u00a0secured trading platform for pre-owned luxury assets and electronics, announced a $5 million Series A funding round led by regional venture capital firm BECO Capital. The [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":20488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24,27],"tags":[],"class_list":["post-20487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>North Ladder Series A - $5M round led by BECO | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"North Ladder Series A: UAE secured trading platform raises $5 million led by BECO Capital to accelerate global expansion. 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