{"id":20846,"date":"2021-02-28T16:33:00","date_gmt":"2021-02-28T13:33:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=20846"},"modified":"2026-03-27T20:36:38","modified_gmt":"2026-03-27T17:36:38","slug":"ford-ecosports-visually-efficient-design-complements-established-family-friendly-on-road-capability","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/ford-ecosports-visually-efficient-design-complements-established-family-friendly-on-road-capability\/","title":{"rendered":"Ford EcoSport\u2019s Visually Efficient Design Complements Established Family-Friendly On-Road Capability"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/saudishopper.com.sa\/ar\/?p=37199\" target=\"_blank\" rel=\"noreferrer noopener\">\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>JEDDAH, KSA, 28 February 2021<\/strong>&nbsp;<strong>\u2014<\/strong>&nbsp;When the Ford EcoSport was launched more than a decade ago, Ford wanted it to be both efficient in terms of performance and infused with the company\u2019s efficient design DNA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EcoSport\u2019s design also had to appeal to people around the world. From New York to Casablanca and Dubai, the EcoSport\u2019s exterior design had to spark the imaginations of Ford fans globally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The man charged with solving this enormous task was Ehab Kaoud, Ford\u2019s chief designer for trucks and SUVs. Now based in Detroit, he was previously&nbsp;heading Ford of Brazil\u2019s South American design studio where the EcoSport project was based.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cover model looks<\/strong><br>Faced with a complex task of creating a globally-loved vehicle, he encouraged his design team to think big.&nbsp;<br><br>\u201cI asked the designers to imagine their vision for the Ford EcoSport on the cover of their favourite magazine,\u201d Kaoud explained.&nbsp;<br><br>The team worked tirelessly on ideas and was able to create EcoSport\u2019s premium look and maintain Ford\u2019s design DNA, all the while conscious of the average compact SUV customer\u2019s budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTake the grille for example; we placed it higher on the front facia giving it a proud, strong stance,\u201d Kaoud said. \u201cIf you look at the profile of the vehicle, the hood incorporates itself into the A-pillar and shoots back, giving the EcoSport a creative and unique silhouette. The design has the brand\u2019s DNA all over it, and when you first look at it, there\u2019s no escaping that it is unmistakably a Ford.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Ford-EcoSport.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Ford-EcoSport-1024x579.png\" alt=\"Ford EcoSport\" class=\"wp-image-20848\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Ford-EcoSport-1024x579.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Ford-EcoSport-300x170.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Ford-EcoSport-768x435.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Ford-EcoSport-1080x611.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/02\/Ford-EcoSport.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Efficient design<\/strong><br>Vehicle efficiency can be interpreted in many ways and the team was keen to explore the term \u2018efficiency\u2019 in more ways than simply looking at how much fuel the EcoSport consumed.<br><br>\u201cPerceived efficiency is not only about the vehicle\u2019s fuel economy, but also visual efficiency. We cut excess materials, specifically excess visual weight,\u201d said Kaoud. \u201cThe headlamps, tail lamps and corners of the EcoSport wrap around the body rather than protrude, and the wheels are flush with the body making the EcoSport sit planted on the road. It gives it that tough, strong appearance when you see it in motion.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decluttering EcoSport\u2019s surfaces was also of prime consideration when keeping the vehicle\u2019s design efficient. Take the rear swing gate, for example, where a door handle could potentially stick out and clutter the overall rear. In an effort to streamline the design, the team incorporated the door handle into the taillamp \u2013 a unique EcoSport design feature. Simply pressing a button on the door handle will release the swing gate for easy access to the cargo area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Science in design<\/strong><br>Living up to the \u2018eco\u2019 in the EcoSport\u2019s name, design team also worked to ensure the vehicle ran as efficiently as possible. During the design stages, the vehicle was first created in clay to allow engineers and designers to work in unison to refine the vehicle\u2019s aerodynamics.<br><br>The rear edge of the vehicle is a great example of this cross-functional collaboration between design and engineering. Edges of the top corner, the taillight, and rear quarter window, incorporated with Kaoud\u2019s efficient wraparound design, allows EcoSport to function impressively in the wind tunnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designing with science doesn\u2019t stop with aerodynamics. Safety plays a large part, too, and is every bit as important to the design process. Going beyond just airbags and seatbelts, design teams throughout Ford delve deeper, advancing on the prescribed legal requirements of safety, and in doing so, give customers peace of mind when driving any Ford vehicle.&nbsp;<br><br>The A, B and C pillars on the EcoSport, for instance, have added heft to better protect passengers in the event of a rollover. Designers added elements to the pillars in order to create an improved field of view around the vehicle; not to mention providing a less claustrophobic space.&nbsp;<br><br>\u201cScience tells us how drivers position themselves, and how they might see out of the vehicle. There are certain parameters of the A-pillar which design cannot circumvent, but by adding a small window \u2013 placed at the bottom of the A-pillar \u2013 we give it an airy look and feel. And, importantly, the surface doesn\u2019t impede vision.\u201d Kaoud explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The smart design of the Ford EcoSport no doubt helps it stand out amongst compact SUVs. Efficient both inside and out, it was designed from concept to production to display iconic Ford looks and undeniable Ford DNA, to be optimised for aerodynamic efficiency, and above all else, to be a safe and stylish vehicle for families.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JEDDAH, KSA, 28 February 2021&nbsp;\u2014&nbsp;When the Ford EcoSport was launched more than a decade ago, Ford wanted it to be both efficient in terms of performance and infused with the company\u2019s efficient design DNA. The EcoSport\u2019s design also had to appeal to people around the world. From New York to Casablanca and Dubai, the EcoSport\u2019s [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":20847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-20846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ford EcoSport design - Efficient Family-Friendly | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Ford EcoSport design blends efficient performance with family-friendly on-road capability, inspired by global Ford fans worldwide. 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