{"id":21934,"date":"2021-03-18T10:30:00","date_gmt":"2021-03-18T07:30:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=21934"},"modified":"2026-03-27T21:54:38","modified_gmt":"2026-03-27T18:54:38","slug":"lucid-air-is-the-worlds-first-vehicle-to-integrate-dolby-atmos","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/lucid-air-is-the-worlds-first-vehicle-to-integrate-dolby-atmos\/","title":{"rendered":"Lucid Air is the World\u2019s First Vehicle to Integrate Dolby Atmos"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Dolby Atmos will be part of Lucid Air\u2019s new 21-speaker Surreal Sound system, providing a truly immersive listening experience along with enhanced in-car active audio safety features&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/saudishopper.com.sa\/ar\/?p=38072\" target=\"_blank\" rel=\"noreferrer noopener\">\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UAE, Dubai, March 17, 2021<\/strong>\u00a0\u2014\u00a0<a href=\"https:\/\/www.lucidmotors.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lucid Motors<\/a>, which is setting new standards for sustainable mobility with its advanced luxury EVs, today unveiled the integration of\u00a0<a href=\"https:\/\/www.dolby.com\/technologies\/dolby-atmos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dolby Atmos<\/a>\u00ae as part of its new 21-speaker Surreal Sound system.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this, Lucid has achieved:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The world\u2019s first automotive integration of Dolby Atmos.<\/li><li>An immersive audio experience in the Lucid Air luxury EV that envelops listeners with the rich, multi-dimensional sound of Dolby Atmos.<\/li><li>Increased overall safety with enhanced driver aids that feature directional acoustic signaling of notifications, warnings, and all other driver and passenger alerts.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Enabling this incredible music listening experience is the 21-speaker Surreal Sound system, which consists of front, rear, side, and height speakers optimally integrated and precisely positioned in the Air interior to allow the driver and passengers to feel the relative movement of individual sounds as they move around the cabin. Working with Dolby, the speaker system was tuned and perfected for the Lucid Air&#8217;s unique space using the legendary Capitol Records Studio C recording studio as the reference design.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/210008_Dolby_surreal-sound-launch_thumbnail_4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/210008_Dolby_surreal-sound-launch_thumbnail_4-1024x576.jpg\" alt=\"210008_Dolby_surreal sound launch_thumbnail_4\" class=\"wp-image-21937\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/210008_Dolby_surreal-sound-launch_thumbnail_4-1024x576.jpg 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/210008_Dolby_surreal-sound-launch_thumbnail_4-300x169.jpg 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/210008_Dolby_surreal-sound-launch_thumbnail_4-768x432.jpg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/210008_Dolby_surreal-sound-launch_thumbnail_4-1080x608.jpg 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/210008_Dolby_surreal-sound-launch_thumbnail_4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs the first car to integrate Dolby Atmos, Lucid Air delivers an elevated, multi-dimensional sound experience on par with the other innovations at Lucid,\u201d said Derek Jenkins, Senior VP of Design, Lucid Motors. \u201cThe post-luxury experience is not just about beautiful design and next-generation technology; it also speaks to an unmatched in-car experience that engages all the senses.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dolby Atmos lets listeners connect with music at its fullest creative potential \u2013 not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional stereo recordings. It brings music to life by providing artists with an expanded palette that can express their creativity in an entirely new way. When combined with the Surreal Sound system, Dolby Atmos will deliver an unprecedented listening experience that will transform music listening in your car.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrom reimagined classics to some of today\u2019s biggest chart-topping hits, Dolby Atmos Music has been positively embraced and viewed by the music community as one of the industry\u2019s biggest paradigm shifts within the past 50 years,\u201d said Tim Pryde, Director of Music, Dolby Laboratories. \u201cAs a company, we are fully committed to bringing immersive audio to all how music is enjoyed. Automotive is a natural extension for the incredible experience of music in Dolby Atmos, and we are excited to bring this to the world with Lucid.\u201d\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/LUCID_DOLBY_HQ.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/LUCID_DOLBY_HQ-1024x576.jpg\" alt=\"LUCID_DOLBY_HQ\" class=\"wp-image-21936\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/LUCID_DOLBY_HQ-1024x576.jpg 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/LUCID_DOLBY_HQ-300x169.jpg 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/LUCID_DOLBY_HQ-768x432.jpg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/LUCID_DOLBY_HQ-1080x608.jpg 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/LUCID_DOLBY_HQ.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Optimizing Sound for Safety<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides, Surreal Sound also helps increase the overall safety of Lucid Air by enhancing driver aids. The audio experience extends to the Air&#8217;s intuitive design, including acoustic signaling of notifications, indications, warnings, and all other audio emitted to alert the driver and passengers. For example, a seatbelt warning will, to the driver\u2019s ears, come from the unbuckled belt&#8217;s direction. Other warnings, such as blind-spot detection, will feature directionality to help focus the driver\u2019s attention. Even sounds as common as turn signals will sound to the driver as if they were coming from the vehicle&#8217;s indicated side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Lucid Air is available for\u00a0reservation<a href=\"https:\/\/www.lucidmotors.com\/air\/reserve\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0now<\/a>\u00a0and can be experienced in-person at one of\u00a0<a href=\"https:\/\/www.lucidmotors.com\/locations\" target=\"_blank\" rel=\"noreferrer noopener\">Lucid Motors\u2019 Studios\u00a0in Beverly Hills, Los Angeles, San Jose, Newark (California), Miami,<\/a> or West Palm Beach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dolby Atmos will be part of Lucid Air\u2019s new 21-speaker Surreal Sound system, providing a truly immersive listening experience along with enhanced in-car active audio safety features&nbsp; UAE, Dubai, March 17, 2021\u00a0\u2014\u00a0Lucid Motors, which is setting new standards for sustainable mobility with its advanced luxury EVs, today unveiled the integration of\u00a0Dolby Atmos\u00ae as part of [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":21935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-21934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dolby Atmos integration - Lucid Air | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Dolby Atmos integration in Lucid Air brings immersive 21-speaker Surreal Sound and enhanced in-car audio safety features. 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