{"id":22132,"date":"2021-03-22T21:00:00","date_gmt":"2021-03-22T18:00:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=22132"},"modified":"2026-03-27T21:56:39","modified_gmt":"2026-03-27T18:56:39","slug":"intigral-and-npaw-team-up-for-an-upgraded-ott-service-in-the-mena-region","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/intigral-and-npaw-team-up-for-an-upgraded-ott-service-in-the-mena-region\/","title":{"rendered":"Intigral and NPAW team up for an upgraded OTT service in the MENA Region"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/saudishopper.com.sa\/ar\/?p=38349\" target=\"_blank\" rel=\"noreferrer noopener\">\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dubai and Barcelona, March 22, 2021 \u2014\u00a0<a href=\"https:\/\/nicepeopleatwork.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPAW<\/a>\u00a0(Nice People At Work), the leading video\u00a0intelligence\u00a0company providing\u00a0the\u00a0most\u00a0advanced\u00a0solution\u00a0for\u00a0video\u00a0analytics\u00a0in\u00a0the\u00a0market,\u00a0has\u00a0renewed its partnership with\u00a0<a href=\"https:\/\/www.intigral.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intigral<\/a>, a leading media and entertainment provider in MENA, to\u00a0improve\u00a0user\u00a0insight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adding\u00a0NPAW\u2019s\u00a0new\u00a0and\u00a0enhanced\u00a0\u201cUsers\u201d\u00a0product\u00a0to\u00a0the\u00a0existing\u00a0suite\u00a0of\u00a0YOUBORA,\u00a0Jawwy\u00a0TV \u2013 Intigral\u2019s premium media and entertainment product \u2014 will better understand its subscriber\u2019s behavior optimize the platform. The wide set of metrics provided by \u201cUsers\u201d\u00a0enables different teams to correlate consumption patterns, from within and beyond the video\u00a0player, to make informed decisions on engagement strategies, content acquisition, and platform\u00a0performance\u00a0optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the OTT TV market continues to rapidly grow in the Middle-East, Jawwy TV\u2019s top priority is to\u00a0guarantee the best viewing experience for its subscribers, adjusting it to their preferences based\u00a0on\u00a0advanced\u00a0analytics\u00a0and\u00a0churn prediction\u00a0metrics.\u00a0NPAW\u00a0advanced\u00a0analytics\u00a0for\u00a0VoD\u00a0and\u00a0Live\u00a0streaming\u00a0services\u00a0paired\u00a0with\u00a0Intigral\u2019s\u00a0ambitious business\u00a0strategy\u00a0based\u00a0on\u00a0its\u00a0vMVDP\u00a0model,\u00a0will\u00a0enable Jawwy\u00a0TV\u00a0to\u00a0reach\u00a0more\u00a0audiences in\u00a0the\u00a0MENA\u00a0region.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on the partnership renewal, Intigral\u2019s Commercial Vice President, Mr. John-Paul&nbsp;McKerlie said:&nbsp;<em>\u201cIntigral strives to improve customer experience through the adoption and&nbsp;application&nbsp;of&nbsp;market&nbsp;leading&nbsp;solutions.&nbsp;We areexcited&nbsp;to&nbsp;continue&nbsp;our collaboration&nbsp;with&nbsp;NPAW<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>as we set new standards for deriving insights that will enhance customers experience, support&nbsp;our&nbsp;ambitions&nbsp;toacquire&nbsp;and&nbsp;importantly&nbsp;engage&nbsp;customers&nbsp;as&nbsp;we&nbsp;expand&nbsp;across&nbsp;MENA\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mehdi&nbsp;KADHI,&nbsp;Sales&nbsp;Director,&nbsp;Middle&nbsp;East&nbsp;&amp;&nbsp;Africa&nbsp;at&nbsp;NPAW&nbsp;has&nbsp;stated,&nbsp;\u201cMENA&nbsp;Region&nbsp;continues&nbsp;to be one of our key markets, and we are delighted to further strengthen our partnership with the&nbsp;Intigral&nbsp;Group.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai and Barcelona, March 22, 2021 \u2014\u00a0NPAW\u00a0(Nice People At Work), the leading video\u00a0intelligence\u00a0company providing\u00a0the\u00a0most\u00a0advanced\u00a0solution\u00a0for\u00a0video\u00a0analytics\u00a0in\u00a0the\u00a0market,\u00a0has\u00a0renewed its partnership with\u00a0Intigral, a leading media and entertainment provider in MENA, to\u00a0improve\u00a0user\u00a0insight. Adding\u00a0NPAW\u2019s\u00a0new\u00a0and\u00a0enhanced\u00a0\u201cUsers\u201d\u00a0product\u00a0to\u00a0the\u00a0existing\u00a0suite\u00a0of\u00a0YOUBORA,\u00a0Jawwy\u00a0TV \u2013 Intigral\u2019s premium media and entertainment product \u2014 will better understand its subscriber\u2019s behavior optimize the platform. The wide set of metrics provided by \u201cUsers\u201d\u00a0enables different teams to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":448,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-22132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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