{"id":22135,"date":"2021-03-22T21:30:00","date_gmt":"2021-03-22T18:30:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=22135"},"modified":"2026-03-27T21:56:43","modified_gmt":"2026-03-27T18:56:43","slug":"ncwm-makkah-municipality-launch-campaign-to-collect-sort-empty-plastic-bottles-in-makkah-region","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/ncwm-makkah-municipality-launch-campaign-to-collect-sort-empty-plastic-bottles-in-makkah-region\/","title":{"rendered":"NCWM, Makkah Municipality launch campaign to collect &#038; sort empty plastic bottles in Makkah region"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong><em>Smart waste containers initiative aims to sort plastic packages<\/em><\/strong><\/li><li><strong><em>Under the sponsorship of Makkah Municipality&nbsp;<\/em><\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\">\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh: March 22, 2021<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The National Center for Waste Management (NCWM) and Makkah Municipality\u2019s Hygiene Department started distributing 15 smart machines to collect and sort empty plastic bottles in Makkah, in cooperation with PepsiCo, the&nbsp;world\u2019s leading&nbsp;food and beverage company and its bottling partner,&nbsp;Middle East and North Africa Beverages Manufacturing Co. (MENABEV).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative aims to enhance the awareness on the importance of sorting from the source to preserve the environment , by encouraging the local society to put the empty plastic bottles into the containers. This step is also part of PepsiCo&#8217;s efforts to enhance the concept of sustainable environment and apply best global practices to support the circular economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign has been launched as a result of the memorandum of understanding (MoU), which was signed by PepsiCo and NCWM in July 2020 to raise awareness on the importance of environmental protection by using technological solutions to collect and sort plastic waste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MoU established a cooperation framework with one of the global companies in producing and operating smart containers that suit the geographical nature of Makkah. The smart, solar-powered containers work on sorting and separating the empty plastic bottles from the others to facilitate and accelerate the collection process for future use in other industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On this occasion,&nbsp;<strong>NCWM\u2019s CEO Abdullah Faisal Al Sibaei<\/strong>&nbsp;has stated, \u201cThis initiative seeks to educate and raise awareness of the Saudi society on the importance of environmental protection by eliminating plastic waste in an ideal manner. The campaign aims to pilot technological solutions that can be used in the future to specifically deal with plastic waste during the Hajj season. This initiative has been launched, in alignment with the Saudi vison 2030, to protect and develop the holy sites\u2019 environment.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abdullah Al Sibaei extended his thanks to PepsiCo for its efforts in launching this campaign, which reflects its keenness to enhance the concept of environmental sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on this initiative,&nbsp;<strong>Makkah Municipality\u2019s Hygiene Department Director Mahmoud Sa\u2019ati<\/strong>&nbsp;said, \u201cMakkah Municipality is interested in using the artificial intelligence technology to sort and collect the waste from the source. This step has positive effects in raising the awareness, reducing the sorting process and speeding up waste transportation and disposal to factories for treatment and recycling.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe hope that this initiative helps to urge the private sector to activate its social contribution&nbsp;&nbsp;to create sustainable solutions in solving environmental challenges,\u201d he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nadim Nakfour, Managing Director of&nbsp;<\/strong><strong>the Middle East and North Africa Beverages Manufacturing Co. (MENABEV)<\/strong>,&nbsp;&nbsp;has welcomed this step, which reflects PepsiCo and&nbsp;MENABEV\u2019s commitment to enhance environmental sustainability and support the circular economy in the Kingdom by working with all partners, in the public and private sector, to launch campaigns that reduce plastic waste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This campaign depends on innovative solutions to protect the environment, through the use of smart solar-powered containers to sort plastic packaging. This approach supports sustainable projects in Saudi Arabia, in alignment with the Saudi Vision 2030,\u201d Nakfour&nbsp;added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PepsiCo had launched several environmental activities through Aquafina, the official partner of several sports events hosted by the Kingdom, such as ABB &#8211; FIA Formula E 2019 in Diriyah and the Dakar Rally 2020 in Saudi Arabia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart waste containers initiative aims to sort plastic packages Under the sponsorship of Makkah Municipality&nbsp; Riyadh: March 22, 2021 The National Center for Waste Management (NCWM) and Makkah Municipality\u2019s Hygiene Department started distributing 15 smart machines to collect and sort empty plastic bottles in Makkah, in cooperation with PepsiCo, the&nbsp;world\u2019s leading&nbsp;food and beverage company and [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":22136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[396],"tags":[],"class_list":["post-22135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>smart waste containers - Makkah launches bottle sorting | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Smart waste containers launch in Makkah to collect and sort empty plastic bottles, with NCWM and Makkah Municipality. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/ncwm-makkah-municipality-launch-campaign-to-collect-sort-empty-plastic-bottles-in-makkah-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"smart waste containers - Makkah launches bottle sorting | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Smart waste containers launch in Makkah to collect and sort empty plastic bottles, with NCWM and Makkah Municipality. 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