{"id":22390,"date":"2021-03-24T16:26:19","date_gmt":"2021-03-24T13:26:19","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=22390"},"modified":"2026-03-27T21:58:03","modified_gmt":"2026-03-27T18:58:03","slug":"liquid-continues-growth-trajectory-across-mena-region-with-expansion-into-ksa-egypt","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/liquid-continues-growth-trajectory-across-mena-region-with-expansion-into-ksa-egypt\/","title":{"rendered":"Liquid continues growth trajectory across MENA region with expansion into KSA &#038; Egypt"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>A team of 20 experts across KSA &amp; Egypt offices, the majority of which are local talent&nbsp;&nbsp;<\/em><\/li><li><em>Liquid have scaled up&nbsp;<\/em>from start up, to a team of over 90 experts in just five years<\/li><li><em>Company reports a 35% increase in revenue in 2020<\/em><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/saudishopper.com.sa\/ar\/?p=38493\" target=\"_blank\" rel=\"noreferrer noopener\">\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dubai, UAE &#8211;&nbsp;<a href=\"http:\/\/www.liquidretail.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liquid<\/a>, the award-winning retail ideas company fully dedicated to ensuring brands sell by helping shoppers buy, has announced its expansion into Saudi Arabia and Egypt &#8211; marking yet another significant milestone for the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Liquid team across KSA and Egypt will&nbsp;offer a full range of go-to-market, strategic, creative, and execution services, with ambitions&nbsp;to recruit more local talent in both countries. The KSA and Egypt teams are led by seasoned retail experts and ex-Saatchi &amp; Saatchi senior executive&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/khaled-ghorayeb-ba3ab49\/\" target=\"_blank\" rel=\"noreferrer noopener\">Khaled Ghorayeb<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liquid\u2019s unique approach of thinking and acting with the speed of retail, underpinned by a belief in combining the perfect harmonies of science, art, and instinct, has helped them grow their reputation and scale from start-up a team of over 90 experts in just five years.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the global challenges of the past year, Liquid has experienced staggering growth of over 35% in 2020 alone, firmly establishing itself as one of the region\u2019s leading retail ideas companies. Already counting clients such as P&amp;G, Johnson &amp; Johnson, Pepsico, Nestle, and&nbsp;Bieresdorf on their roster in-region, through its expansion into KSA &amp; Egypt, the company aims to tap into the fertile retail landscape in both geographies whilst also being in a position better to serve its existing ones across the Middle East.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sachinn J.Laala, Liquid\u2019s CEO,<\/strong> said, \u201cWe\u2019re very excited to start building strong relationships with the wider retail community and customers, supporting the region\u2019s growth in all areas of commerce.&nbsp;We want to bring&nbsp;new capabilities to the retail landscape and support both Saudi Arabia and Egypt in its ambitious plans as we seek to expand our presence in these important markets.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move into Saudi Arabia will see Liquid and its portfolio of some of the world\u2019s best-loved brands capitalize on a retail market that contributed&nbsp;<a href=\"\/\/\/Users\/Elaouad\/Downloads\/20210224_Saudi-Economy-2021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">16% of non-oil GDP in 2019<\/a>&nbsp;\u2013 as part of the powerful Saudi Vision 2030.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egypt has also emerged as a key growth market in the region. The retail environment in Egypt is set for a transformation over the coming decade, with a young and technologically literate population &#8211; many retailers are expecting to generate an increasing proportion of their sales online in the years to come.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liquid ensures that the brand values in both the physical and digital spaces are aligned and measure up to the overall brand equity. Bringing brands and audiences together, Liquid brings a complete 360 degree offering to brands in ways that resonate and stay with the customers, serving as a transformative force for the organization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A team of 20 experts across KSA &amp; Egypt offices, the majority of which are local talent&nbsp;&nbsp; Liquid have scaled up&nbsp;from start up, to a team of over 90 experts in just five years Company reports a 35% increase in revenue in 2020 Dubai, UAE &#8211;&nbsp;Liquid, the award-winning retail ideas company fully dedicated to ensuring [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":22392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-22390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liquid expansion - Growth across MENA | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Liquid expansion into KSA and Egypt drives growth across MENA, adding local experts and boosting revenue by 35% in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/liquid-continues-growth-trajectory-across-mena-region-with-expansion-into-ksa-egypt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liquid expansion - Growth across MENA | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Liquid expansion into KSA and Egypt drives growth across MENA, adding local experts and boosting revenue by 35% in 2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/liquid-continues-growth-trajectory-across-mena-region-with-expansion-into-ksa-egypt\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T13:26:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T18:58:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/Team-Liquid.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shima Zamil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shima Zamil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/liquid-continues-growth-trajectory-across-mena-region-with-expansion-into-ksa-egypt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/liquid-continues-growth-trajectory-across-mena-region-with-expansion-into-ksa-egypt\\\/\"},\"author\":{\"name\":\"Shima Zamil\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/5a970bceb91eeffe523906451aeb35c9\"},\"headline\":\"Liquid continues growth trajectory across MENA region with expansion into KSA &#038; 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