{"id":22437,"date":"2021-03-25T08:33:28","date_gmt":"2021-03-25T05:33:28","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=22437"},"modified":"2026-03-27T21:58:45","modified_gmt":"2026-03-27T18:58:45","slug":"operation-300bn-the-critical-role-of-smart-water-in-achieving-a-thriving-economy","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/operation-300bn-the-critical-role-of-smart-water-in-achieving-a-thriving-economy\/","title":{"rendered":"Operation 300bn: The critical role of Smart Water in achieving a thriving economy"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\">Comment by Francois Frigaux,&nbsp;Regional Director, Sensus, a Xylem brand, following the announcement of Operation 300bn:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/Francois-Frigaux-Regional-Director-Sensus-a-Xylem-brand.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/Francois-Frigaux-Regional-Director-Sensus-a-Xylem-brand-1024x819.png\" alt=\"Francois Frigaux, Regional Director, Sensus, a Xylem brand\" class=\"wp-image-22438\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/Francois-Frigaux-Regional-Director-Sensus-a-Xylem-brand-1024x819.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/Francois-Frigaux-Regional-Director-Sensus-a-Xylem-brand-300x240.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/Francois-Frigaux-Regional-Director-Sensus-a-Xylem-brand-768x614.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/Francois-Frigaux-Regional-Director-Sensus-a-Xylem-brand-1080x864.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/Francois-Frigaux-Regional-Director-Sensus-a-Xylem-brand.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOperation 300bn has laid out a clear path for the UAE to become one of the leading global industrial hubs by 2031. The 10-year comprehensive plan announced by the UAE Government will revolutionize the industrial sector, and channel innovation to&nbsp;boost its contribution to the economy from&nbsp;Dh133 billion to Dh300 billion. While every commercial sector has a part to play in the UAE successfully making this leap, I believe water \u2013 our most precious resource and the heart of every prospering country &#8211; has a pivotal role in determining the success of Operation 300bn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt is no secret that water scarcity is a major concern for our region. According to the&nbsp;<a href=\"https:\/\/www.worldbank.org\/en\/topic\/water\/publication\/beyond-scarcity-water-security-in-the-middle-east-and-north-africa\" target=\"_blank\" rel=\"noreferrer noopener\">World Bank<\/a>, the MENA region has the greatest expected economic loss from water shortages,&nbsp;estimated at 6\u201314 percent of GDP by 2050. Other challenges such as non-revenue water \u2013 water which is produced but lost before it reaches customers \u2013 is another prevalent issue for utilities across the world and can pose significant economic challenges on growing economies. Globally, utilities&nbsp;<a href=\"https:\/\/www.globenewswire.com\/news-release\/2018\/10\/24\/1626049\/0\/en\/Global-Non-revenue-Water-Losses-of-about-40-Billion-is-Driving-Growth-Opportunities-for-Smart-Water-Leakage-Management-Solutions.html\" target=\"_blank\" rel=\"noreferrer noopener\">rep<\/a>ort that non-revenue water losses cost up to an estimated $40 billion per year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur vision at Sensus aligns perfectly with the visionary ambitions outlined by the UAE Government in Operation 300bn \u2013 leveraging technological innovations to build a water secure, sustainable and reliable future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs we look ahead, the next ten years will be critical in solidifying the UAE\u2019s position as one of the foremost thriving economies on the global stage.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe strongly believe that smart water solutions hold the power to disrupt and change the world for the better, and, with smart water management system at the core of this program, we look forward to playing our role, alongside visionary partners such as DEWA, in supporting the successful realization of Operation 300bn.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment by Francois Frigaux,&nbsp;Regional Director, Sensus, a Xylem brand, following the announcement of Operation 300bn: \u201cOperation 300bn has laid out a clear path for the UAE to become one of the leading global industrial hubs by 2031. The 10-year comprehensive plan announced by the UAE Government will revolutionize the industrial sector, and channel innovation to&nbsp;boost [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-22437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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