{"id":22452,"date":"2021-03-25T10:06:29","date_gmt":"2021-03-25T07:06:29","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=22452"},"modified":"2026-03-27T21:59:00","modified_gmt":"2026-03-27T18:59:00","slug":"earth-of-one-eight-set-to-revolutionize-retail-landscape-in-middle-east-region-with-immersive-customer-experiences","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/earth-of-one-eight-set-to-revolutionize-retail-landscape-in-middle-east-region-with-immersive-customer-experiences\/","title":{"rendered":"Earth Of One Eight Set to Revolutionize Retail Landscape in Middle East Region with Immersive Customer Experiences"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Innovative 9m x 3m walk-in pod with abstract geometric face, aims to capture imagination of retailers, customers with latest technology analytics<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Futuristic concept aligns with Smart Dubai 2021 initiative to transform Dubai into a futuristic destination<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/saudishopper.com.sa\/ar\/?p=38542\" target=\"_blank\" rel=\"noreferrer noopener\">\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai-UAE: March<\/strong> 2021 \u2013\u00a0In a bid to bring customers up close and personal to their favorite retail brands and allow them to engage with the brands in insightful and fun ways, Earth Of One Eight (EOO8), an innovative new age hybrid retail concept, today announced its Middle East launch, starting with Dubai. The new-age retail concept aligns seamlessly with the ambitious Smart Dubai 2021 initiative that aims to transform Dubai into a futuristic, world-leading destination city where government transactions are 100 percent digitalized; The people are among the happiest in the world. E008 is set to offer smart brand retail solutions to brands to create luxury retail experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earth Of One Eight is a 9m x 3m walk-in mobile pod with an abstract geometric face that offers brands the opportunity and flexibility to connect with and immerse themselves in communities to increase awareness and brand recall dramatically. Retailers can showcase their products in the interior of the pod in a frictionless ambiance.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The hybrid retail concept seamlessly blends online and offline retail experiences. It enables brands to boost the elusive aspect of \u2018audience delight\u2019 largely absent in the prevailing hard-sell retail landscape. EOO8 elevates the retail experience and can track data for brands such as walk-ins, interests, and product testing, among others.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speaking on the radical retail development, Fareda Ali, Founder of EOO8, explained her vision<\/strong>: \u201cI have always been fascinated by the traditional trailer truck concept that brings exclusive brands into town to give the local community some exotic retail experiences. Earth Of One Eight was born by putting a sophisticated spin on this idea and introducing technology into the mix.\u00a0In many ways, Earth Of One Eight is a nostalgic ode to the bygone age of one-on-one retail \u2013 when retail was a more intimate and intuitive experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith this game-changing pod, we hope to transform the way retail is consumed in the region. Manufactured right here in the UAE, and ensuring a frictionless approach, the breakthrough pods can be leased by retailers\u2019 keen to understand what their customers think about their brand through introducing immersive experiences. EOO8 can also help test waters ahead of the launch of new products in the region, or simply assist in gauging the market penetration achieved. With the efforts to realize Smart Dubai 2021 gaining momentum and given the scaling up of digitalization during the pandemic, I believe technology is here to stay in all aspects of our life \u2013 and will particularly transform the retail scene.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/EOO8_image2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/EOO8_image2-1024x576.png\" alt=\"EOO8_image2\" class=\"wp-image-22453\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/EOO8_image2-1024x576.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/EOO8_image2-300x169.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/EOO8_image2-768x432.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/EOO8_image2-1080x608.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/EOO8_image2.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For the very first time in the region, through leveraging cutting-edge technology such as a magic mirror, touch sensors, augmented reality, holograms, social media filters, motion mapping, and projection mapping, EOO8 offers retailers and brands clear analytics on their customers\u2019 preferences and interests captured through their engagement with the brand. This learning can significantly inform brand positioning and lead to greater flexibility and personalization in promoting the brand from one community to the next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fareda Ali added:&nbsp;<\/strong>\u201cRetail today is so much more than just buying and selling \u2013 it has the ability to inform, educate, create awareness and connect like never before. Imagine how much simpler your life would be if you knew exactly what your target customer is seeking and are able to meet this need without any confusion. We envision EOO8 appealing to the high-end luxury retailers who are not afraid to experiment with this revolutionary urban trend. Customers are already rejecting two-dimensional hard-core selling that is pushed at them purely for monetary gain. This user-friendly interface offers them enriching and memorable experiences that will make a world of difference.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently targeting the retail sector, EOO8 has its sights set on other industries in the future based on demand. EOO8 has for its overarching goal the objective of extending novel ways of brand engagement and customer delight through redefining personalized, seamless, efficient, and impactful experiences at every touchpoint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative 9m x 3m walk-in pod with abstract geometric face, aims to capture imagination of retailers, customers with latest technology analytics Futuristic concept aligns with Smart Dubai 2021 initiative to transform Dubai into a futuristic destination Dubai-UAE: March 2021 \u2013\u00a0In a bid to bring customers up close and personal to their favorite retail brands and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[24,396],"tags":[],"class_list":["post-22452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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