{"id":23652,"date":"2021-04-15T21:57:52","date_gmt":"2021-04-15T18:57:52","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=23652"},"modified":"2026-03-27T22:09:56","modified_gmt":"2026-03-27T19:09:56","slug":"bupa_arabia-named-middle-easts-most-valuable-insurance-brand","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/bupa_arabia-named-middle-easts-most-valuable-insurance-brand\/","title":{"rendered":"#Bupa_Arabia named Middle East\u2019s most valuable insurance brand"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/saudishopper.com.sa\/ar\/?p=40138\" target=\"_blank\" rel=\"noreferrer noopener\">\u0639\u0631\u0628\u064a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bupa Arabia for Cooperative Insurance has been named as the Middle East&#8217;s most valuable insurance provider, in the annual report for 2021 by Brand Finance, the world&#8217;s leading independent brand valuation consultancy headquartered in London.<br><br>The report noted that Bupa Arabia&#8217;s strong financial forecasts have gained six notches up the scale from last year driving its brand value up by 23 percent to $618 million, equivalent to SAR 2.31 billion.<br><br>Bupa Arabia&#8217;s innovative insurance solutions and unique initiatives in line with Saudi Arabia&#8217;s Council of Cooperative Health Insurance have driven the company from strength to strength over the past 20 years, making it a national leader and provider of healthcare services for millions of national and residents in the Kingdom.<br><br>Meanwhile, Bupa Arabia ranked 13th in Brand Finance&#8217;s &#8220;Top 50 most valuable Saudi Arabian brands&#8221; list, moving six notches up the scale from last year.<br><br>Tal Nazer, CEO and member of the board of directors, Bupa Arabia, attributed the company\u2019s advancing position in the Brand Finance rankings to the successful strategies implemented by Bupa Arabia.<br><br>He said: \u201cThis has been evident through the adoption of the concept of &#8216;making change&#8217; in the local healthcare sector, the commitment to improving the customer\u2019s overall health, and upgrading its digital solutions through the&nbsp;<strong>Bupa Click<\/strong>&nbsp;campaign under the inspiring slogan &#8216;Integrated healthcare only one click away.&#8217;<br><br>&#8220;Additionally, Bupa Arabia\u2019s&nbsp;<strong>Tebtom<\/strong>&nbsp;program offers a set of healthcare services that go beyond medical insurance coverage, such as home-based vaccination for children, doctors, telemedicine services among others, while our&nbsp;<strong>Rahatkom<\/strong>&nbsp;program is designed to make hospital experiences positive and stress-free by supporting customers when and where it matters, focusing on on-site case management, quick coverage responsiveness and post-admission services.&#8221;<br><br>Brand Finance was set up in 1996 with the aim of &#8220;bridging the gap between marketing and finance.&#8221; Every year, the agency undertakes the world&#8217;s largest study on brand valuation, ranking over 5,000 of the world&#8217;s biggest brands across all sectors and geographies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bupa Arabia for Cooperative Insurance has been named as the Middle East&#8217;s most valuable insurance provider, in the annual report for 2021 by Brand Finance, the world&#8217;s leading independent brand valuation consultancy headquartered in London. The report noted that Bupa Arabia&#8217;s strong financial forecasts have gained six notches up the scale from last year driving [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":72,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-23652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-tech","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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