{"id":24585,"date":"2021-05-10T19:30:00","date_gmt":"2021-05-10T16:30:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=24585"},"modified":"2026-03-27T22:20:51","modified_gmt":"2026-03-27T19:20:51","slug":"lexus-partners-with-artists-designers-for-new-lf-z-electrified-concept-car-virtual-interiors","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/lexus-partners-with-artists-designers-for-new-lf-z-electrified-concept-car-virtual-interiors\/","title":{"rendered":"Lexus Partners with Artists &#038; Designers for new LF-Z Electrified Concept car Virtual Interiors"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Designs imagined by footwear designer&nbsp;<\/em><strong><em>Salehe Bembury,&nbsp;<\/em><\/strong><em>artist&nbsp;<\/em><strong><em>Ondrej Zunka<\/em><\/strong><em>&nbsp;and&nbsp;fashion label&nbsp;<strong>Hender Scheme<\/strong>&nbsp;reflect on the automotive marque\u2019s heritage and future<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate the world premiere of the LF-Z Electrified, a battery electric concept vehicle symbolizing the brand\u2019s next chapter, Lexus has partnered with three pioneering artists and designers to re-imagine the latest concept car\u2019s interior. Star footwear designer Salehe Bembury, digital artist Ondrej Zunka and Japanese fashion label Hender Scheme bring virtually rendered interiors that reflect Lexus\u2019 continued dedication to accelerating its electrified future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conceived as a platform for collaboration, the LF-Z Electrified Virtual Interior series brings together ambitious and innovative talent across a range of creative practices. The program introduces a new approach to design, a synergy between art, fashion, lifestyle, and technology that challenges the status quo of the automotive space. The collective of creatives, handpicked by Lexus, exemplifies the different aspects of Lexus\u2019 core principles: future-inspired design, Japanese heritage and&nbsp;<em>takumi&nbsp;<\/em>craftsmanship, and an enhanced human-machine connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cLF-Z Electrified embodies the future of the Lexus brand, so it is exciting to see that future represented by such diverse talent across the design space,\u201d&nbsp;<\/em>says Brian Bolain, general manager at Lexus International.&nbsp;&nbsp;<em>\u201cEach of the collaborators brings a fresh energy that not only reinterprets the interior of the LF-Z but also examines the themes of Lexus\u2019 next chapter.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/SaleheBembury.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/SaleheBembury-1024x683.jpg\" alt=\"SaleheBembury\" class=\"wp-image-24588\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/SaleheBembury-1024x683.jpg 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/SaleheBembury-300x200.jpg 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/SaleheBembury-768x512.jpg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/SaleheBembury-1080x720.jpg 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/SaleheBembury.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Salehe Bembury: blending future aesthetic with organic materials and bright colors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kicking off the series is award-winning footwear designer Salehe Bembury, whose interior design concept embraces the future. Bringing his nature-inspired design approach to the LF-Z Electrified, Bembury conceptualized a virtual interior that blends both a futuristic aesthetic with organic materials alongside his signature use of bright color.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI want this car to feel like a seamless juxtaposition of machine and nature,\u201d&nbsp;<\/em>says Bembury. \u201c<em>Equally utilizing the function of the machine and the benefits and nature to fuel and nurture the passengers to their destination.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The concept uses colors inspired by sandstone landscapes and other natural tones, setting aside traditionally futuristic materials in favor of natural materials like cedar, cork and granite. These natural materials sit alongside textiles and pattern that reference Bembury\u2019s background in sneaker design, such as\u201chairy\u201d suede used on the seatbacks, and a fingerprint motif that is often found in the designer\u2019s work, applied here for a personalized control panel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cJust as he has done with footwear, Salehe has pushed the envelope of what design can be in terms of material selection, silhouette and storytelling,<\/em>\u201d says Bolain. \u201c<em>He is one of the most exciting designers in the sneaker space right now, and he embodies the bold thinking and energy that we see in Lexus\u2019 future.<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ondrej Zunka: seamlessly embracing future technologies rooted in thoughtful consideration<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forgoing traditional notions of car design and transporting the Lexus LF-Z Electrified further into the future, Ondrej Zunka\u2019s concept car features space-age mechanisms, sci-fi materials and multidimensional hues that transcend both time and space.&nbsp;<em>\u201cThis interior design is purely speculative so I allowed for free associations and pure imagination and creativity,\u201d<\/em>&nbsp;says Zunka.&nbsp;<em>\u201cI wanted to make the interior feel as if it wasn\u2019t made by humans, but maybe designed by a sophisticated artificial intelligence. I wanted to go past any known language and design concepts and forget about what is usually used in automotive interior design.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at Lexus\u2019 commitment to intuitive technology, Zunka, through the lens of his digital art practice, renders a virtual interior that pushes the boundaries of functionality and design. The tech-forward interior imagines intelligent lighting along the car\u2019s panels that emit an entirely visceral sensation that subtly regulates mood. Translucent silicone seat cushions with memory foam-like properties and a panoramic ceiling, crafted from brushed chrome, complete Zunka\u2019s hyper-futuristic vision for the Lexus LF-Z Electrified.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/HenderScheme-.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/HenderScheme--1024x683.jpg\" alt=\"HenderScheme\" class=\"wp-image-24586\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/HenderScheme--1024x683.jpg 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/HenderScheme--300x200.jpg 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/HenderScheme--768x512.jpg 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/HenderScheme--1080x720.jpg 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/HenderScheme-.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hender Scheme: leather craftsmanship rooted in Japanese heritage<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With their deep focus on the natural material characteristics of leather, Tokyo-based fashion label Hender Scheme was a natural fit to reflect Lexus\u2019 Japanese heritage and&nbsp;<em>takumi<\/em>&nbsp;craftsmanship.&nbsp; For their LF-Z Electrified virtual interior, Hender Scheme imagines an entirely leather interior juxtaposed with the concept vehicle\u2019s groundbreaking technology.&nbsp; The untreated, organic material will develop a \u201cpatina\u201d over time, deepening in color and becoming unique to each vehicle. The concept reflects the passage of time and the driver\u2019s relationship to the vehicle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a process that mirrors the 60,000 hours of experience required of a Lexus&nbsp;<em>takumi<\/em>&nbsp;craftsman, the design is rooted in the work of specialty craftsmen from Asakusa, Tokyo. At the beginning of the process, leather requires trained eyes to identify its natural material characteristics for use on the project such as thickness and elasticity. From there, molding methods would be introduced to shape the leather to the roof, doors and dashboard, beautifully finishing these sculptural parts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designs imagined by footwear designer&nbsp;Salehe Bembury,&nbsp;artist&nbsp;Ondrej Zunka&nbsp;and&nbsp;fashion label&nbsp;Hender Scheme&nbsp;reflect on the automotive marque\u2019s heritage and future To celebrate the world premiere of the LF-Z Electrified, a battery electric concept vehicle symbolizing the brand\u2019s next chapter, Lexus has partnered with three pioneering artists and designers to re-imagine the latest concept car\u2019s interior. Star footwear designer Salehe [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":24587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-24585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lexus LF-Z Electrified - Virtual Interiors | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Lexus LF-Z Electrified virtual interiors: artists and designers reimagine the battery-electric concept car\u2019s cabin for the brand\u2019s next chapter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudishopper.com.sa\/en\/lexus-partners-with-artists-designers-for-new-lf-z-electrified-concept-car-virtual-interiors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus LF-Z Electrified - Virtual Interiors | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Lexus LF-Z Electrified virtual interiors: artists and designers reimagine the battery-electric concept car\u2019s cabin for the brand\u2019s next chapter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/lexus-partners-with-artists-designers-for-new-lf-z-electrified-concept-car-virtual-interiors\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-10T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T19:20:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/OndrejZunka-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nour Elotaiby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nour Elotaiby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/lexus-partners-with-artists-designers-for-new-lf-z-electrified-concept-car-virtual-interiors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/lexus-partners-with-artists-designers-for-new-lf-z-electrified-concept-car-virtual-interiors\\\/\"},\"author\":{\"name\":\"Nour Elotaiby\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/e270afe93563c3ba9c14eea256a983d7\"},\"headline\":\"Lexus Partners with Artists &#038; 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