{"id":24949,"date":"2021-05-21T14:15:07","date_gmt":"2021-05-21T11:15:07","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=24949"},"modified":"2026-03-27T22:26:52","modified_gmt":"2026-03-27T19:26:52","slug":"snap-inc-announces-new-products-and-partnerships-at-annual-summit","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/snap-inc-announces-new-products-and-partnerships-at-annual-summit\/","title":{"rendered":"Snap Inc. announces new products and partnerships at annual summit"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>In the Middle East, the platform\u2019s monthly addressable reach continues to grow substantially, now over 75 million unique Snapchatters, which is a 33% rise year on year<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Middle East \u2013 May 21, 2021:<\/strong> Snap Inc. has held its third Snap Partner Summit virtually, announcing a host of new products and partnerships across its developer, creator and augmented reality platforms. The summit kicked off with a keynote address by co-founders Evan Spiegel and Bobby Murphy, and several other team members from across the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year\u2019s Partner Summit is the company\u2019s most comprehensive look at that future\u2014showcasing over a dozen new partnerships and partner-powered innovations that help people express themselves, live in the moment, learn about the world, and have fun together.&nbsp;This all comes together under Snap\u2019s ambitions as a camera company, referencing its long-term vision for the camera, augmented reality, and \u2018computing overlaid on the world around us.\u2019&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the summit, the company announced that Snapchat now reaches over 500 million monthly active users (MAU), and that roughly 40% of its community is now located outside of North America and Europe.&nbsp;In the Middle East, its monthly addressable reach continues to grow substantially, now over 75 million unique Snapchatters, which is a 33% rise year on year as of March 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These announcements made at the summit will ultimately help deepen engagement across Snapchat\u2019s services, onboard more developers and creators to power experiences that the community loves, and give Snap\u2019s business and ad partners new ways to leverage Snapchat, from AR to Maps to Minis, that drive their businesses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A core theme of this year was \u2018utility\u2019. While many of Snap\u2019s announcements are fun, they also deliver concrete business solutions for its partners, and utility for the community at large.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Screenshop-Scan.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Screenshop-Scan-1024x577.png\" alt=\"Screenshop Scan\" class=\"wp-image-24950\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Screenshop-Scan-1024x577.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Screenshop-Scan-300x169.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Screenshop-Scan-768x433.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Screenshop-Scan-1080x608.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Screenshop-Scan.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandfolder.com\/s\/qsqzmp3fj44nt79f9cwcsxb4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Augmented Reality for Brands &amp; Partners<\/strong><\/a>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snap is evolving Lenses to serve its partners and community, introducing new and improved shopping features and capabilities for brands, and experiences for Snapchatters. Plus, it announced \u201cone more thing\u201d &#8212; <strong>the next generation of Spectacles<\/strong>, Snap\u2019s first pair of glasses that bring augmented reality to life.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing Scan to the home screen + Screenshop for e-commerce <\/strong>\u2014 more than 170 million Snapchatters use Scan every month, and Snap is now adding Scan to its home camera screen. Scan matches what you see through the camera with relevant AR experiences.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing major AR try-on upgrades<\/strong> \u2014 apparel &amp; accessories are the largest shopping category by far among teenagers. Snap is greatly upgrading its AR shopping capabilities, including new \u2018voice-enabled commands\u2019 let you verbally control AR Lenses, new \u2018gesture-enabled controls\u2019 let you physically signal Lenses to take an action, new \u2018wrist-tracking technology\u2019 that kicks off AR try-on for watches and jewelry, and much more.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing Public Profiles for Businesses<\/strong> \u2014 now any partner can establish a permanent presence on Snapchat to showcase their best AR Lenses and Stories \u2014 plus a \u2018Shop\u2019 page where Snapchatters can browse and buy, which turns Snapchat into a new organic point of sale. Eventually, Public Profiles will also enable businesses to integrate with Map, adding more reach across the core tabs of Snapchat.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing Connected Lenses<\/strong> \u2014 for the first time, friends can interact with each other through Lenses, from across the room or across the world. For example, build a LEGO kit together, wherever you are.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing API-powered Lenses<\/strong> \u2014 Brands can soon seamlessly build AR Shopping Lenses by simply uploading their product catalogues and 3D product assets through Snap\u2019s API in Business Manager. Snapchatters using these Lenses will get real-time product and pricing updates, and brands will see new analytics on Lens usage.<br><\/li><li><strong>Introducing Lens Studio 4.0<\/strong> \u2014 Snap\u2019s AR creator ecosystem is booming: announcing 200,000+ Lens Creators around the world, who have made nearly 2 million Lenses, that have been viewed by Snapchatters more than 2 trillion times. It updated Lens Studio, which is free desktop software, adds 3D Body Mesh, Cloth Simulation, and a Visual Effects Editor that make AR look and move more realistically.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Camera-Shortcuts-Scan.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Camera-Shortcuts-Scan-1024x576.png\" alt=\"Camera Shortcuts Scan\" class=\"wp-image-24951\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Camera-Shortcuts-Scan-1024x576.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Camera-Shortcuts-Scan-300x169.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Camera-Shortcuts-Scan-768x432.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Camera-Shortcuts-Scan.png 1076w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandfolder.com\/s\/9cqmxsfv4tnfw6tcs4j85\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Developers\u00a0<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snapchat is an increasingly indispensable platform for developers \u2014 it now has over 250,000 developers with Snap Kit, nearly 30 million people playing Snap Games every month, and now Map Layers.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing Map Layers<\/strong> \u2014 this important new feature layers specialized experiences from partners and Snap right on the Map, personalized for you. The Infatuation\u2019s Layer shows you great restaurants, Ticketmaster\u2019s Layer shows you which concerts are playing where, and the own Memories Layer shows you on the Map where you took your favorite saved Snaps.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing Poshmark &amp; Ticketmaster Minis + prominent new home for Games &amp; Minis <\/strong>\u2014 introducing the Poshmark Mini to join daily shopping events, and Ticketmaster Mini to browse shows and find friends to go with. And you can now find Minis and Games in a more accessible \u2018tray\u2019 in the app \u2014 just swipe down from the home Camera screen. This is where Snap Map was found before it was moved to a main tab.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bitmoji partnership with Unity <\/strong>\u2014 beginning today, game developers can bring Bitmoji into their mobile, PC and console games, right through the Unity platform.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing Sticker Kit <\/strong>\u2014 this new integration for app developers brings 34+ million Bitmoji, Stickers, and GIFs from Snapchat right into your app, and at your community\u2019s fingertips.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandfolder.com\/s\/nvpgnb6w8cfp2ws7vxkk4ncc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Creators<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snapchat is a place where Creators can grow their audience, build their business and entertain its community.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing Story Studio <\/strong>\u2014 this new standalone app gives Creators a suite of intuitive, powerful editing tools to make professional content for mobile, on mobile. Use it to explore insights, like what&#8217;s trending across Snapchat\u2019s Sounds, #Topics, and Lenses, and share videos right to Snapchat or anywhere else.<br><\/li><li><strong>Introducing Gifting<\/strong> \u2014 subscribers can now send Gifts to official Snap Stars to kickstart conversations. Snap Stars earn a share of the revenue from Gifts, which are received through Story Replies and purchased via in Snapchat Tokens.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing Spotlight on the web <\/strong>\u2014 a new destination at <a href=\"http:\/\/snapchat.com\/spotlight\" target=\"_blank\" rel=\"noreferrer noopener\">snapchat.com\/spotlight<\/a> where Creators can upload video into Spotlight directly from Chrome or Safari, and anyone, even without a Snapchat account, can see the best of what\u2019s happening.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Introducing Creator Marketplace<\/strong> \u2014 brands can use this new portal in the self-serve Business Manager to find and contact verified creators, starting with top AR Lens Creators and, in the future, Snap Stars and Creators on Spotlight.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Snap introduced a new, multi-year partnership with Re:wild, an organization that protects and restores the wild and that\u2019s reimagining what a conservation movement can look like. The company also recently announced plans to make Snapchat more inclusive, working with several noted directors of photography from the film industry to learn techniques they use to best capture actors with darker skin tones. At this Summit, it announced that these features will become available in Camera Kit, so developers all over the world can easily make their cameras more inclusive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the Middle East, the platform\u2019s monthly addressable reach continues to grow substantially, now over 75 million unique Snapchatters, which is a 33% rise year on year Middle East \u2013 May 21, 2021: Snap Inc. has held its third Snap Partner Summit virtually, announcing a host of new products and partnerships across its developer, creator [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":24952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":396,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[442,396],"tags":[],"class_list":["post-24949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-social-media","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snap Partner Summit - New products and partnerships | | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Snap Partner Summit highlights new products and partnerships, plus growth in Middle East reach. 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