{"id":24993,"date":"2021-05-23T12:30:00","date_gmt":"2021-05-23T09:30:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=24993"},"modified":"2026-03-27T22:27:21","modified_gmt":"2026-03-27T19:27:21","slug":"lamborghini-announces-its-roadmap-for-electrification-direzione-cor-tauri","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/lamborghini-announces-its-roadmap-for-electrification-direzione-cor-tauri\/","title":{"rendered":"Lamborghini announces its roadmap for electrification: \u201cDirezione Cor Tauri\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A landmark transformation plan for Lamborghini\u2019s sustainability path: from product electrification to the Sant\u2019Agata Bolognese site<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Top product performance: the absolute priority throughout the entire electrification program<\/strong><\/li><li><strong>Roadmap incorporates celebration of the combustion engine and the range\u2019s hybrid transition by 2024<\/strong><\/li><li><strong>Internal target defined: 50% less product CO<\/strong><strong><sub>2<\/sub><\/strong><strong> emissions by the beginning of 2025<\/strong><\/li><li><strong>The largest investment in Lamborghini\u2019s history: more than 1.5 billion euros over four years<\/strong><\/li><li><strong>Vision of a fourth fully-electric model in the second part of the decade<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Dubai, UAE 23 May 2021<\/em> \u2013 Stephan Winkelmann, President and CEO of Automobili Lamborghini, today presented \u201cDirezione Cor Tauri\u201d (<em>Towards Cor Tauri<\/em>): a roadmap to decarbonization of&nbsp; future Lamborghini models and of the Sant\u2019Agata Bolognese site based on a holistic approach to its environmental sustainability strategy. Throughout the product electrification process, Lamborghini will focus continually on identifying technologies and solutions that guaranteetop performance and driving dynamics in keeping with the marque\u2019s&nbsp; tradition. In reference to the logo chosen by company founder Ferruccio Lamborghini in 1963, Cor Tauri is the brightest star in the Taurus constellation, and represents Lamborghini\u2019s move towards a future that is electrified but always faithful to the heart and soul of the \u2018bull\u2019 brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Winkelmann commented: \u201c<em>Lamborghini\u2019s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360 degree&nbsp; approach, encompassing our products and our Sant\u2019Agata Bolognese location, taking&nbsp; us towards a more sustainable future while always remaining faithful to our DNA.<\/em> <em>Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today\u2019s promise, supported by the largest investment plan in the brand\u2019s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.\u201d&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-1_Stephen-Winkelmann-visits-Dubai-to-discuss-the-future-of-Lamborghini.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-1_Stephen-Winkelmann-visits-Dubai-to-discuss-the-future-of-Lamborghini-1024x683.png\" alt=\"Image 1_Stephen Winkelmann visits Dubai to discuss the future of Lamborghini\" class=\"wp-image-24996\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-1_Stephen-Winkelmann-visits-Dubai-to-discuss-the-future-of-Lamborghini-1024x683.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-1_Stephen-Winkelmann-visits-Dubai-to-discuss-the-future-of-Lamborghini-300x200.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-1_Stephen-Winkelmann-visits-Dubai-to-discuss-the-future-of-Lamborghini-768x512.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-1_Stephen-Winkelmann-visits-Dubai-to-discuss-the-future-of-Lamborghini-1080x720.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-1_Stephen-Winkelmann-visits-Dubai-to-discuss-the-future-of-Lamborghini.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cor Tauri, Lamborghini\u2019s roadmap, will comprise of three phases:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Celebrating the combustion engine (2021-2022) by presenting models paying tribute to the company\u2019s recent period of continuous success. In the wake of steady sales growth and a seven-fold increase in turnover over the last fifteen years, Lamborghini has established itself as a center of excellence in the production of the best super sports cars. Unique design, technological innovation at the highest levels backed by huge investments in research and development, and the highest quality and craftsmanship are the basis for a pyramid of products: from the Urus Super SUV, the cornerstone of today\u2019s success, rising to the pinnacle of technology and design masterpieces with the limited series. The most recently unveiled, the Si\u00e1n, kicked off the electrification journey: the first Lamborghini featuring hybrid technology. This phase will be characterized by the development of combustion engines for versions that pay homage to the brand\u2019s glorious history and iconic products past and present, but always under the impetus of the visionary spirit that distinguishes Lamborghini. Two new cars in the V12 model line-up will be announced in 2021.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Hybrid transition (by the end of 2024): in 2023 Lamborghini will launch its first hybrid series production car, and by the end of 2024 the entire range will be electrified. Performance and the authentic Lamborghini driving experience will remain the focus of the company\u2019s engineers and technicians in developing new technologies, and the application of lightweight carbon fiber materials will be crucial in compensating for weight due to electrification.&nbsp; The company\u2019s internal target for this phase is to reduce product CO<sub>2<\/sub> emissions by 50% by the beginning of 2025.&nbsp;<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Leading the hybrid transition will be an unprecedented investment: more than 1.5 billion euros allocated over four years, the largest in Lamborghini\u2019s history. It is a tangible sign of the company\u2019s strong sense of responsibility towards the need for a concrete response, through significant innovations, to the period of profound transformation that is affecting the whole automotive industry.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>First fully-electric Lamborghini (second half of the decade): acceleration in the second part of the decade will be dedicated to full-electric vehicles, with the vision of a fourth model in the future. Once again, technological innovation in this phase will be oriented towards ensuring remarkable performance, and positioning the new product at the top of its segment. This is how Lamborghini sees the culmination of this part of its journey: Cor Tauri, the brightest star in the constellation to which the company\u2019s roadmap points, is represented by a fourth fully-electric model.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-2_-Stephen-Winkelmann-side-shot.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-2_-Stephen-Winkelmann-side-shot-1024x682.png\" alt=\"Image 2_ Stephen Winkelmann side shot\" class=\"wp-image-24995\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-2_-Stephen-Winkelmann-side-shot-1024x682.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-2_-Stephen-Winkelmann-side-shot-300x200.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-2_-Stephen-Winkelmann-side-shot-768x511.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-2_-Stephen-Winkelmann-side-shot-1080x719.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/05\/Image-2_-Stephen-Winkelmann-side-shot.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lamborghini\u2019s program towards 2030 starts from a holistic vision of the company\u2019s sustainability strategy: a 360\u00b0 approach that spans product to the Sant\u2019Agata Bolognese site, from the production lines to the offices. The 160,000 square-meter area achieved CO<sub>2<\/sub> neutral certification in 2015, which was maintained even after the production site was doubled in size in recent years. In addition to reducing CO<sub>2<\/sub> emissions, environmental protection, sustainability in the supply chain, attention to employees and corporate social responsibility are integral parts of this strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The heart and compass of the Cor Tauri transformation plan is the brand\u2019s DNA, and its innate ability to turn challenges into opportunities through continuous technological innovations, leading to improved performance and driving emotions but within the constraints imposed by the increasingly stringent CO<sub>2<\/sub> regulations. A journey towards a new Lamborghini, but always faithful to itself and its roots.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A landmark transformation plan for Lamborghini\u2019s sustainability path: from product electrification to the Sant\u2019Agata Bolognese site Top product performance: the absolute priority throughout the entire electrification program Roadmap incorporates celebration of the combustion engine and the range\u2019s hybrid transition by 2024 Internal target defined: 50% less product CO2 emissions by the beginning of 2025 The [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":24994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-24993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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