{"id":25471,"date":"2021-06-02T13:00:20","date_gmt":"2021-06-02T10:00:20","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=25471"},"modified":"2026-03-27T22:34:25","modified_gmt":"2026-03-27T19:34:25","slug":"finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\/","title":{"rendered":"Finastra provides new insights into customers\u2019 feelings towards their bank and financial goals"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>Research into \u2018the journey to financial empowerment\u2019 offers new insights into how people feel about their bank and their financial goals<\/em><\/li><li><em>Customers crave three things in their financial relationships: knowledge, control and freedom<\/em><\/li><li><em>Incumbent banks risk being relegated to a passive role&nbsp;<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dubai, UAE, 2 June 2021:<\/strong>&nbsp;Finastra has released research around \u2018the journey to financial empowerment\u2019 \u2013 a unique and comprehensive global ethnographic study that explores people\u2019s feeling towards their money and the type of relationship they\u2019d like to have with their banks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carried out between the second half of 2020 and early 2021, the key objective of this ethnographic research is to understand consumer attitudes towards digital banking and analyze the factors that could limit consumer adoption of innovative products and services. It is clear from the findings that consumers crave an improved overall digital experience and better relationships with their financial service providers that enable them to reach their financial goals more quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The study has uncovered three key enablers that lead individuals to foster a good banking relationship and optimize their finances:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Knowledge&nbsp;\u2013 A good understanding of the tools provided by the institution that manages their money&nbsp;<\/li><li>Control&nbsp;\u2013 The sense of control that comes from being secure in this knowledge, and having the tools that empower them to feel in charge of their finances<\/li><li>Freedom&nbsp;\u2013 The sense of freedom that is created when they take charge of their financial future&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The report outlines how new digital and challenger banks are often doing these things, while some long-established banks risk being relegated to a passive role unless they start helping people on their financial empowerment journey. Personalization is at the heart of what people want. The bank\u2019s role is to provide the knowledge, tools, and means to help people feel in control and at the center of their financial life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research into \u2018the journey to financial empowerment\u2019 offers new insights into how people feel about their bank and their financial goals Customers crave three things in their financial relationships: knowledge, control and freedom Incumbent banks risk being relegated to a passive role&nbsp; Dubai, UAE, 2 June 2021:&nbsp;Finastra has released research around \u2018the journey to financial [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":22285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-25471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Financial empowerment journey - New insights | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Financial empowerment journey research reveals what customers want from their bank: knowledge, control and freedom. Read the findings.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Financial empowerment journey - New insights | Saudi Shopper\" \/>\n<meta property=\"og:description\" content=\"Financial empowerment journey research reveals what customers want from their bank: knowledge, control and freedom. Read the findings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudishopper.com.sa\/en\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudishopper\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaudiShopper\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T10:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T19:34:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/03\/Finastra-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nour Elotaiby\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ssict\" \/>\n<meta name=\"twitter:site\" content=\"@ssict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nour Elotaiby\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\\\/\"},\"author\":{\"name\":\"Nour Elotaiby\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#\\\/schema\\\/person\\\/e270afe93563c3ba9c14eea256a983d7\"},\"headline\":\"Finastra provides new insights into customers\u2019 feelings towards their bank and financial goals\",\"datePublished\":\"2021-06-02T10:00:20+00:00\",\"dateModified\":\"2026-03-27T19:34:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\\\/\"},\"wordCount\":323,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Finastra-Logo.png\",\"articleSection\":[\"Economy &amp; Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\\\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\\\/\",\"url\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\\\/\",\"name\":\"Financial empowerment journey - New insights | Saudi Shopper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/finastra-provides-new-insights-into-customers-feelings-towards-their-bank-and-financial-goals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/saudishopper.com.sa\\\/en\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Finastra-Logo.png\",\"datePublished\":\"2021-06-02T10:00:20+00:00\",\"dateModified\":\"2026-03-27T19:34:25+00:00\",\"description\":\"Financial empowerment journey research reveals what customers want from their bank: knowledge, control and freedom. 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