{"id":25577,"date":"2021-06-07T15:56:00","date_gmt":"2021-06-07T12:56:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=25577"},"modified":"2026-03-27T22:36:05","modified_gmt":"2026-03-27T19:36:05","slug":"infiniti-middle-east-boosts-road-safety-awareness-in-saudi-arabia","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/infiniti-middle-east-boosts-road-safety-awareness-in-saudi-arabia\/","title":{"rendered":"INFINITI MIDDLE EAST BOOSTS ROAD SAFETY AWARENESS IN SAUDI ARABIA"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><em>Following the successful \u2018Eyes on You\u2019 school campaign conducted in the UAE, INFINITI Middle East expands its awareness program to KSA with a series of engaging animated road safety videos.<\/em><\/li><li><em>The automotive brand is partnering with local<\/em><em>&nbsp;<\/em><em>personalities<\/em><em>, who will promote road safety to their diverse follower base, reaching parents and the next generation of drivers.&nbsp;<\/em><\/li><li><em>Parent drivers in Saudi Arabia break road safety rules including when they are in a hurry (44%) distracted or tired (26%), or when there are no cameras (20%) or cars around (19%).&nbsp;<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jeddah, KSA, 7 June 2021:<\/strong>&nbsp;As part of its ongoing efforts to ensure safer roads for children and following a very successful UAE-wide campaign, INFINITI Middle East has rolled out its road safety initiative \u2018Eyes on You\u2019 in Saudi Arabia in collaboration with Universal Premium Motors Agencies (UMA Premium), INFINITI\u2019s official dealer in Saudi Arabia. Through an engaging video series and support from a number of popular online personalities, the premium automotive brand aims to boost road safety awareness amongst families in the Kingdom.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1024x529.png\" alt=\"image kid\" class=\"wp-image-25578\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1024x529.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-300x155.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-768x397.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1080x558.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid.png 1192w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The aim of this series is to educate young children about proper etiquettes while driving on the road with the hope that the knowledge will empower the next generation of drivers to hold adults accountable for bad driving habits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More specifically, the video series shows the important road safety protocols that are in place, behaviours to implement, as well as habits to avoid while in the car, in an engaging and digestible animation format.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The content of the \u2018Eyes on You\u2019 video series was developed following a regional road safety survey by INFINITI Middle East and YouGov, which highlighted that nine out of 10 parents (94%) in Saudi Arabia believe that children notice and are likely to eventually mirror the driving behaviour of adults. What\u2019s more,&nbsp;over half (55%) of Saudi Arabian parents believed children were most likely to mimic later in life not wearing seatbelts and receiving or making phone calls while driving (46%).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-2-1024x533.png\" alt=\"image kid 2\" class=\"wp-image-25580\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-2-1024x533.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-2-300x156.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-2-768x400.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-2-1080x562.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-2.png 1191w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By equipping children with the correct knowledge and behaviours at an early age, INFINITI Middle East aims to foster a positive driving culture in KSA and reduce road traffic accidents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGreater road safety awareness and education is one of INFINITI\u2019s core purposes as we look to empower drivers to be their best selves\u201d, said Nasif Siddiqi, Managing Director of INFINITI Motor Company International Markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEyes on You\u201d aims to bring focus to the issue at hand \u2013 reminding parents of the impressionable eyes watching while also instilling early-age road safety awareness to the country\u2019s next generation of drivers, so that they are equipped to be as safe as possible on the roads. Knowledge really is power and we are honoured to be able to work with a number of influential social media personalities to make a positive impact to our society,\u201d Nasif Siddiqi concluded.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1-1024x530.png\" alt=\"image kid 1\" class=\"wp-image-25581\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1-1024x530.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1-300x155.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1-768x398.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1-1080x559.png 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/image-kid-1.png 1193w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The research, carried out in Saudi Arabia, UAE, Kuwait and Lebanon, by YouGov surveyed 1,869 parents and demonstrated areas of knowledge gaps amongst parent drivers such as the correct age of seatbelt usage, the legal requirements for child seats, and the most common bad habits on the road such as mobile phone usage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To watch the KSA road safety videos click below links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bit.ly\/3g0Bcot\" target=\"_blank\" rel=\"noreferrer noopener\">Naif, the racing professional<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bit.ly\/3wNL2ko\" target=\"_blank\" rel=\"noreferrer noopener\">Norah, the astronaut<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bit.ly\/3vPLqPh\" target=\"_blank\" rel=\"noreferrer noopener\">The rides are sweet with the family<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on INFINITI Middle East\u00a0<a href=\"http:\/\/www.infiniti-me.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.infiniti-me.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the successful \u2018Eyes on You\u2019 school campaign conducted in the UAE, INFINITI Middle East expands its awareness program to KSA with a series of engaging animated road safety videos. The automotive brand is partnering with local&nbsp;personalities, who will promote road safety to their diverse follower base, reaching parents and the next generation of drivers.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":25579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-25577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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