{"id":25602,"date":"2021-06-08T20:04:01","date_gmt":"2021-06-08T17:04:01","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=25602"},"modified":"2026-03-27T22:36:41","modified_gmt":"2026-03-27T19:36:41","slug":"salam-the-new-evolutionary-brand-name-for-itc","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/salam-the-new-evolutionary-brand-name-for-itc\/","title":{"rendered":"SALAM: THE NEW EVOLUTIONARY BRAND NAME FOR ITC"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><em>A reflection of the company\u2019s focus on people and connections<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>FWA (Fixed Wireless Access) 5G and FTTH (Fiber to the Home) investments position Salam as a leader in the ICT market<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Salam\u2019s new strategy launches 1000 Mbps Fiber-Speed network<\/em><\/strong><strong><em><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Riyadh \u2013 8 June 2021:<\/strong>\u00a0Salam is the new brand name for\u00a0the Integrated Telecom Company (ITC), defining the company as human-centric, providing comprehensive and innovative solutions that will enable customers to reach new heights within a digitalized society.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salam CEO, Eng. Osama Al-Dosary said, &#8220;The name \u2018Salam\u2019\u00a0reflects our drive to initiate conversation and focus on people and connections. This is represented in our new brand slogan: \u2018Where you connect.\u2019\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSalam fits our brand principles of being agile and always helping customers to find the most suitable solutions, with a vibrant and positive energy.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salam&#8217;s brand launch focuses on three key services \u2013 FTTH, FWA 5G, and Salam TV. Salam has also introduced the only high-value Fiber-to-the-home (FTTH) high-speed internet connection in the Kingdom. FTTH speed will offer a higher bandwidth that can download 10-times faster, respond to customer demand for increased connectivity, and reflect the brand\u2019s new sleek identity. The launch of the 1000 Mbps fiber speed demonstrates Salam\u2019s ambitious growth strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salam\u2019s new brand aims to provide customer centric products and services and help create a more digital society in line with the Kingdom\u2019s Vision 2030 digital transformation plans.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 360-degree customer campaign was launched on April 4 across all media channels to drive awareness of the new Salam brand. (<a href=\"http:\/\/www.salam.sa\/\" target=\"_blank\" rel=\"noreferrer noopener\">salam.sa<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A reflection of the company\u2019s focus on people and connections FWA (Fixed Wireless Access) 5G and FTTH (Fiber to the Home) investments position Salam as a leader in the ICT market Salam\u2019s new strategy launches 1000 Mbps Fiber-Speed network Riyadh \u2013 8 June 2021:\u00a0Salam is the new brand name for\u00a0the Integrated Telecom Company (ITC), defining [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":25603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":22,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-25602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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