{"id":25649,"date":"2021-06-09T19:40:00","date_gmt":"2021-06-09T16:40:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=25649"},"modified":"2026-03-27T22:37:35","modified_gmt":"2026-03-27T19:37:35","slug":"mastercard-empowers-consumers-to-choose-a-sustainable-future-with-eco-friendly-cards","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/mastercard-empowers-consumers-to-choose-a-sustainable-future-with-eco-friendly-cards\/","title":{"rendered":"Mastercard Empowers Consumers To Choose A Sustainable Future With Eco-Friendly Cards"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>New Certification And Recycling Programs to Inform Consumer Choice<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/Mastercard-Social_Cards-2R_C-notext.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/Mastercard-Social_Cards-2R_C-notext-1024x1024.png\" alt=\"Mastercard Social_Cards-2R_C-notext\" class=\"wp-image-25650\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/Mastercard-Social_Cards-2R_C-notext-1024x1024.png 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/Mastercard-Social_Cards-2R_C-notext-300x300.png 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/Mastercard-Social_Cards-2R_C-notext-150x150.png 150w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/Mastercard-Social_Cards-2R_C-notext-768x768.png 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/Mastercard-Social_Cards-2R_C-notext-440x440.png 440w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/06\/Mastercard-Social_Cards-2R_C-notext.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saudi Arabia \u2013 June 9, 2021\u00a0<\/strong>\u2013 According to a recent Mastercard\u00a0<a href=\"https:\/\/www.mastercard.com\/news\/research-reports\/2021\/consumer-passion-environment\/\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a>, 58% of consumers are more mindful of their impact on the environment, with 85% willing to take personal action this year.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Mastercard makes this promise easier to realize with a new badge to identify cards made more sustainably from recyclable, recycled, bio-sourced, chlorine-free, degradable or ocean plastics. Easy to spot on the card, the badge is a simple reminder of the commitments made to address sustainability concerns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPeople want brands to behave in more sustainable and eco-friendly ways. But, making it happen across extended supply chains with multiple partners can be trickier than setting a goal,\u201d says Ajay Bhalla, president of Cyber &amp; Intelligence, Mastercard. \u201cWith this sustainable badge, certification, and recycling program, we have a real chance to address each of these issues and bring trust to sustainable choice as we\u00a0collectively move towards a more circular economy.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\u00a0<a href=\"https:\/\/newsroom.mastercard.com\/mea\/press-releases\/mastercard-leads-the-payments-industry-forward-to-a-more-sustainable-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mastercard Sustainable Materials Directory<\/a>, established last year, aims to help issuers offer more eco-friendly cards to consumers.\u00a0More than 100 financial institutions, including Banco Santander and Starling Bank, offer Mastercard sustainable card programs in over 30 countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Producing cards made from more sustainable materials is an important step. To extend the impact of these efforts, Mastercard and Giesecke+Devrient (G+D) have developed a new program that helps people easily recycle their cards.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How the certification and recycling program work<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cards carrying the sustainable card badge will be verified by an independent, first-of-its-kind certification program that assesses sustainability claims. Using current industry benchmarks, cards will be certified if they meaningfully reduce energy consumption, material consumption, carbon footprint, and waste.\u00a0Each year, the benchmarks will improve as overall sustainability levels improve, continuing to contribute to better environmental management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mastercard and G+D will deliver a toolbox of recycling solutions that can be optimized for specific issuer, market, and material needs. This builds on the\u00a0<a href=\"https:\/\/www.mastercard.com\/news\/press\/2018\/greener-payments-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greener Payments Partnership<\/a>\u00a0(GPP) formed in 2018 to reduce first-use PVC plastic in card manufacturing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur vision for our sustainability offering goes beyond the production of an eco-card,\u201d explains Mikko K\u00e4hk\u00f6nen, responsible for the smart cards portfolio at G+D. \u201cOur purpose is to offer our bank clients the services they need to implement their own sustainability strategy, and also to tackle industry challenges such as the recycling of payment cards. A fast growing number of eco-conscious consumers are demanding from G+D, from banks and from industry leaders such as Mastercard that they collaborate towards such solutions to serve future generations and protect our environment.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Helping consumers contribute to the future of the planet<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With growing consumer passion for the environment, Mastercard continues to develop products and programs that help consumers contribute to the future of the planet, supporting an inclusive, sustainable digital economy. In 2020, Mastercard created the\u00a0<a href=\"http:\/\/www.pricelessplanet.org\/\">Pricel<\/a><a href=\"http:\/\/www.pricelessplanet.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a>ss Planet Coalition, which unites the efforts of merchants, banks, cities, and consumers to restore 100 million trees and help combat climate change. The company also launched the\u00a0<a href=\"https:\/\/newsroom.mastercard.com\/mea\/press-releases\/mastercard-unveils-new-carbon-calculator-tool-for-banks-in-middle-east-africa-with-insights-informing-consumer-spending-around-carbon-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mastercard carbon calculator<\/a>\u00a0in collaboration with Swedish fintech Doconomy. This tool\u00a0enables banks to equip consumers with data and insights about carbon impact and offer them ways to contribute to reforestation through the Priceless Planet Coalition.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Certification And Recycling Programs to Inform Consumer Choice Saudi Arabia \u2013 June 9, 2021\u00a0\u2013 According to a recent Mastercard\u00a0study, 58% of consumers are more mindful of their impact on the environment, with 85% willing to take personal action this year.\u00a0\u00a0\u00a0 Today, Mastercard makes this promise easier to realize with a new badge to identify [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":25650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-25649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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