{"id":2570,"date":"2016-05-12T12:53:18","date_gmt":"2016-05-12T09:53:18","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=2570"},"modified":"2026-03-27T15:20:35","modified_gmt":"2026-03-27T12:20:35","slug":"the-uks-mobile-banking-tightrope-98-of-british-consumers-are-happy-with-their-mobile-banking-service","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/the-uks-mobile-banking-tightrope-98-of-british-consumers-are-happy-with-their-mobile-banking-service\/","title":{"rendered":"The UK\u2019s Mobile Banking Tightrope: 98% of British Consumers are Happy with their Mobile Banking Service"},"content":{"rendered":"<p>A consumer survey conducted by leading mobile commerce analyst firm\u00a0<a href=\"http:\/\/www.juniperresearch.com\/home?utm_source=cisionpr&amp;utm_medium=email&amp;utm_campaign=Consumer_Mobile_Banking_Contactless_Survey_16_PR1\" target=\"_blank\">Juniper Research<\/a> has found near universal satisfaction amongst UK mobile banking users, with 98% of those surveyed stating that they were \u201cvery happy\u201d or \u201cquite happy\u201d with their service.<\/p>\n<p>However, the survey also found that with mobile access now perceived as a key pillar of a bank\u2019s offering, 31% of mobile banking users would consider changing banks if they had a bad experience with their service.<\/p>\n<p>In the US it was much less of a concern, where users display similar levels of satisfaction with the service, but only 16% of respondents would consider leaving their current bank \u2013 suggesting that the mobile platform is less critical to their banking experience.<\/p>\n<p><strong>Trust Remains \u2018A Key Barrier\u2019<\/strong><\/p>\n<p>According to the survey, while 70% of UK respondents now use mobile banking services, a lack of trust in online services remains a key barrier to non-users, together with a preference for alternative engagement channels such as in-branch services. Juniper argued that to increase overall adoption, the trust issue would need to be addressed, particularly amongst older consumers where there was a greater prevalence of non-users.<\/p>\n<p>The survey also explored US and UK consumers\u2019 attitudes towards contactless payments, with key findings including:<\/p>\n<ul>\n<li>Half of current contactless card users in the US expect to use another method of contactless payment in the future, such as a smartphone or wearable.<\/li>\n<li>23% of respondents who do not use contactless payments in the UK are expect to start using smartphone or wearable-based contactless payments in future, slightly more than expect to use contactless cards.<\/li>\n<\/ul>\n<p>The \u2018Contactless Payments &amp; Mobile Banking: Consumer Market Surveys\u2019, forthe\u00a0<a href=\"https:\/\/www.juniperresearch.com\/researchstore\/commerce-fintech\/mobile-banking-contactless-payments-survey-us\/consumer-attitudes-survey-us?utm_source=cisionpr&amp;utm_medium=email&amp;utm_campaign=Consumer_Mobile_Banking_Contactless_Survey_16_PR1\" target=\"_blank\">US<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.juniperresearch.com\/researchstore\/commerce-fintech\/mobile-banking-contactless-payments-survey-uk\/consumer-attitudes-survey-uk?utm_source=cisionpr&amp;utm_medium=email&amp;utm_campaign=Consumer_Mobile_Banking_Contactless_Survey_16_PR1\" target=\"_blank\">UK<\/a>\u00a0markets form part of Juniper\u2019s ongoing analysis of the rapidly evolving digital payment and banking sector and is now available to download from the Juniper Research website.<br \/>\nJuniper Research is acknowledged as the leading analyst house in the digital commerce and Fintech sector, delivering pioneering research into payments, banking and financial services for more than a decade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A consumer survey conducted by leading mobile commerce analyst firm\u00a0Juniper Research has found near universal satisfaction amongst UK mobile banking users, with 98% of those surveyed stating that they were \u201cvery happy\u201d or \u201cquite happy\u201d with their service. However, the survey also found that with mobile access now perceived as a key pillar of a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UK mobile banking - 98% happy users | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"UK mobile banking satisfaction is high: 98% of users are happy. 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