{"id":26052,"date":"2021-06-28T14:36:44","date_gmt":"2021-06-28T11:36:44","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=26052"},"modified":"2026-03-27T22:44:38","modified_gmt":"2026-03-27T19:44:38","slug":"ihg-to-bring-its-premium-brand-voco-to-dubais-iconic-palm-jumeirah","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/ihg-to-bring-its-premium-brand-voco-to-dubais-iconic-palm-jumeirah\/","title":{"rendered":"IHG to bring its premium brand, voco to Dubai\u2019s iconic Palm Jumeirah"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><em>The signing of \u2018voco Dubai Palm Jumeirah\u2019 aligns with IHG\u2019s strategy to continue its expansion in the United Arab Emirates, a top tourism destination in the Middle East&nbsp;<\/em><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>28&nbsp;June 2021:&nbsp;<\/strong><a href=\"https:\/\/www.ihg.com\/hotels\/us\/en\/reservation\" target=\"_blank\" rel=\"noreferrer noopener\">IHG<sup>\u00ae<\/sup>&nbsp;Hotels &amp; Resorts<\/a>&nbsp;, one of the world\u2019s leading hotel companies,&nbsp;has signed a&nbsp;management&nbsp;agreement with&nbsp;ASRE Limited to introduce its premium brand,&nbsp;voco&nbsp;into Dubai\u2019s exquisite destination, Palm Jumeirah.&nbsp;voco Dubai Palm Jumeirah will feature 141 rooms and open its doors to guests in December 2021.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new hotel joins the voco family in Dubai, with voco Dubai on Sheikh Zayed Road and the soon to open voco Bonnington Jumeirah Lakes Towers Dubai.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Palm Jumeirah is a manmade island built on reclaimed land resembling a stylised palm tree if viewed from above.&nbsp;voco Dubai Palm Jumeirah will be a part of a trendy,&nbsp;newly launched area called \u201cPalm West Beach\u201d developed by Nakheel, comprising&nbsp;of&nbsp;strong dining concepts and a promenade along the beach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On opening, voco Dubai Palm Jumeirah&nbsp;will display a bold identity and will feature vibrant guest rooms. The&nbsp;hotel will also feature a 55sqm meeting room, a gym, pool, and spa, to cater to the demands of both leisure and business travellers.&nbsp;To offer its guests a tasteful experience that reflects its strategic F&amp;B location, the hotel will offer four different dining options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Haitham Mattar, Managing Director, India, Middle East &amp; Africa, IHG said<\/strong>: \u201cAs part of our growth strategy in the region and UAE in particular, we are pleased to partner with&nbsp;ASRE Limited&nbsp;to open another voco&nbsp;hotel in Dubai \u2013&nbsp;voco Dubai Palm Jumeirah. With&nbsp;the hotel\u2019s strategic location on&nbsp;Dubai\u2019s Palm Jumeirah,&nbsp;we are set to make a strong entry in this dynamic location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added : The&nbsp;voco&nbsp;brand is known to combine the informality and charm of an independent hotel with the quality and reassurance of a trusted global brand. With both new built and conversion opportunities,&nbsp;voco has gained tremendous momentum in the Middle Eastern market with trust from our owners and love from our guests. We are proud to have grown the brand footprint significantly in the last couple of years.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Commenting on the partnership, Mohammed Adnan Al Ahmad, Operations Manager,&nbsp;<\/strong><strong>ASRE Limited added:&nbsp;<\/strong>\u201cWe are delighted to partner with one of the world\u2019s leading hotel companies, IHG Hotels &amp; Resorts, to expand the presence of the&nbsp;voco brand in the region&nbsp;with&nbsp;voco Dubai Palm Jumeirah. We are also pleased to be able to join the IHG family swiftly with a simplified conversion process.&nbsp;The hotel will be open&nbsp;and ready&nbsp;to welcome guests&nbsp;later this year, and with a great location, the power of the brand and IHG\u2019s signature hospitality, we are confident the hotel will be a great success&nbsp;.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;voco&nbsp;brand&nbsp;is&nbsp;strongly&nbsp;suited for conversion as well as new-build&nbsp;opportunities.&nbsp;Properties that have made the transition to&nbsp;voco\u2122&nbsp;continue to perform strongly and have recorded higher guest satisfaction following conversion.&nbsp;voco Dubai Palm Jumeirah will join&nbsp;the voco brand family in the MEA region with a portfolio of four operating hotels and five in the pipeline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IHG\u202fcurrently\u202foperates 100 hotels across\u202f8\u202fbrands in the Middle East, including\u202f<a href=\"http:\/\/www.ihg.com\/intercontinental\/hotels\/gb\/en\/reservation\" target=\"_blank\" rel=\"noreferrer noopener\">InterContinental<\/a>,<a href=\"http:\/\/www.ihg.com\/crowneplaza\/hotels\/gb\/en\/reservation\" target=\"_blank\" rel=\"noreferrer noopener\">\u202fCrowne Plaza<\/a>,<a href=\"http:\/\/www.ihg.com\/holidayinn\/hotels\/gb\/en\/reservation\" target=\"_blank\" rel=\"noreferrer noopener\">\u202f<\/a><a href=\"https:\/\/www.ihg.com\/hotelindigo\/hotels\/us\/en\/reservation\" target=\"_blank\" rel=\"noreferrer noopener\">Hotel Indigo<\/a>,\u00a0<a href=\"http:\/\/www.ihg.com\/holidayinn\/hotels\/gb\/en\/reservation\" target=\"_blank\" rel=\"noreferrer noopener\">Holiday Inn<\/a>,\u202f<a href=\"http:\/\/www.ihg.com\/holidayinnexpress\/hotels\/gb\/en\/reservation\" target=\"_blank\" rel=\"noreferrer noopener\">Holiday Inn Express<\/a>,\u202f<a href=\"http:\/\/www.ihg.com\/staybridge\/hotels\/gb\/en\/reservation\" target=\"_blank\" rel=\"noreferrer noopener\">Staybridge Suites<\/a>,\u202f<a href=\"https:\/\/www.ihg.com\/voco\/hotels\/gb\/en\/reservation%22%20\/\" target=\"_blank\" rel=\"noreferrer noopener\">voco<\/a>\u2122and\u202f<a href=\"https:\/\/www.ihgplc.com\/our-brands\/six-senses\" target=\"_blank\" rel=\"noreferrer noopener\">Six Senses<\/a>\u202fwith a further 45\u00a0hotels in the development pipeline due to open within the next three to five years.\u202f\u202f\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u202f**Numbers as of\u202fMarch&nbsp;31st, 2021\u202f&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The signing of \u2018voco Dubai Palm Jumeirah\u2019 aligns with IHG\u2019s strategy to continue its expansion in the United Arab Emirates, a top tourism destination in the Middle East&nbsp; 28&nbsp;June 2021:&nbsp;IHG\u00ae&nbsp;Hotels &amp; Resorts&nbsp;, one of the world\u2019s leading hotel companies,&nbsp;has signed a&nbsp;management&nbsp;agreement with&nbsp;ASRE Limited to introduce its premium brand,&nbsp;voco&nbsp;into Dubai\u2019s exquisite destination, Palm Jumeirah.&nbsp;voco Dubai Palm [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":516,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[516],"tags":[],"class_list":["post-26052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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