{"id":26346,"date":"2021-07-08T11:49:00","date_gmt":"2021-07-08T08:49:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=26346"},"modified":"2026-03-27T22:49:52","modified_gmt":"2026-03-27T19:49:52","slug":"team-play-kaspersky-and-fnatic-announce-global-partnership","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/team-play-kaspersky-and-fnatic-announce-global-partnership\/","title":{"rendered":"Team play: Kaspersky and Fnatic announce global partnership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Kaspersky, a global cybersecurity and digital privacy company, and Fnatic, the high-performance esports brand, announce a global partnership. The two leaders in their fields will develop multiple joint initiatives including multi-channel digital content campaigns and a digital event series. In addition, the Kaspersky brand name will appear on the jerseys of the Fnatic Rising League of Legends team.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For years, Kaspersky has been committed to the development of esports and gaming \u2013 the company has been sponsoring events and championships and has continually improved its solutions for the specific needs of gamers. Kaspersky\u2019s key consumer products include a Gaming mode \u2013 a feature which, when enabled, holds off scans and updates, does not display any notifications and therefore, doesn\u2019t disturb the player or consume much in terms of CPU resource.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership underpins Kaspersky\u2019s bold new \u2018Fearless Gaming\u2019 approach, which the company intends to bring to life through a series of activities and content pieces developed in collaboration with Fnatic. Through the cooperation, Kaspersky and Fnatic aim to raise awareness about the importance of cybersecurity and its role in esports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn order to make gaming truly fearless you need to ensure it is thoroughly protected. We know that not only because we are a global cybersecurity company, but also because many Kaspersky employees are avid gamers. We understand gamers\u2019 interests, needs and behavior, and aim to make sure they enjoy the best of what technology brings,\u201d says Andrew Winton, Vice President for Global Marketing at Kaspersky. \u201cWe are pleased to cooperate with Fnatic and support one of the world\u2019s premier esports teams achieve their ambitions, while at the same time, learn more from the professional esports community to further improve our products for a wider gaming audience.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re delighted to work with Kaspersky to deliver such a crucial message about the importance of cybersecurity in esports to fans and gamers across the world,\u201d says Fnatic CEO Sam Mathews. \u201cTheir mission for protected and fearless gaming aligns perfectly with Fnatic\u2019s mission, and we can\u2019t wait to show you what we\u2019ve been working on.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The joint content, activations and digital events, which will be produced within the partnership, will be featured across Kaspersky and Fnatic digital channels. They will share, among other knowledge, best practices for how gamers can avoid cyberthreats, secure in-game assets and how to make sure gaming remains fast and uninterrupted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaspersky, a global cybersecurity and digital privacy company, and Fnatic, the high-performance esports brand, announce a global partnership. The two leaders in their fields will develop multiple joint initiatives including multi-channel digital content campaigns and a digital event series. In addition, the Kaspersky brand name will appear on the jerseys of the Fnatic Rising League [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":439,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[439],"tags":[],"class_list":["post-26346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is 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