{"id":26425,"date":"2021-07-12T17:16:00","date_gmt":"2021-07-12T14:16:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=26425"},"modified":"2026-03-27T22:51:26","modified_gmt":"2026-03-27T19:51:26","slug":"nejree-transforming-saudis-e-commerce-industry-through-try-now-buy-later-secured-15-million-series-a-round-led-by-impact46","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/nejree-transforming-saudis-e-commerce-industry-through-try-now-buy-later-secured-15-million-series-a-round-led-by-impact46\/","title":{"rendered":"Nejree, Transforming Saudi\u2019s e-Commerce Industry through \u201cTry Now Buy Later\u201d secured $15 Million Series A round led by Impact46"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nejree, the Saudi online fashion &amp; lifestyle destination&nbsp;that has&nbsp;recently launched \u201cNejree Closet\u201d, a Try Now Buy Later \u201cTNBL\u201d innovative model, has raised $15 Million (56 Million SAR) in a Series A round led by Impact46 growth fund.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejree, the Riyadh-based e-Commerce Startup, was established in 2018 with the vision to transform the online customer journey and to bring innovative, convenient, and disruptive&nbsp;experiences&nbsp;into the digital fashion &amp; lifestyle space. \u201cEach day at Nejree,&nbsp;embracing our&nbsp;vision, we strive to enhance &amp; innovate, by delivering the most convenient, reliable and unique experience, using big data, AI and innovative tech solutions\u201d, Founder &amp; CEO Ibrahim Al Mogren said in a statement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNejree closet\u201d, the latest product of that vision, is a disruptive solution introduced in the platform adopting a Try Now Buy Later \u201cTNBL\u201d concept. Nejree is now enabling consumers to try on products for free with no upfront payment before deciding to buy it. The solution is tackling a key challenge within online shopping, the missing out of try-on or testing out the product before making the purchase. The solution, as described by the Company, targets the fit-size issues, feel-look-quality of the products, and introduces a fun shopping experience at home. Nejree aims to bring the experience of trying before buying into the online world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe have&nbsp;released&nbsp;five different versions of app updates in less than 60 days to deliver Nejree Closet experience at scale. A whole ecosystem is very critical for the success&nbsp;of&nbsp;this service, we are investing tremendously in the whole in-house supply chain and infrastructure from logistics, operations, real-time updates &amp; automation.\u201d stated Ibrahim Almogren.&nbsp;\u201cWhile there is still huge investments &amp; awareness for mass adoption to take place, we believe the whole industry will inevitably move into the TNBL model\u201d,&nbsp;Al Mogren&nbsp;explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nejree tapped into the TNBL model and positioned the platform to be the first mover and leader in adopting the solution in the region. With less than 3 months of launching Nejree Closet, the platform has shipped out over 100,000 products from Sneakers &amp; Apparels for try-ons alone. With the offering of Nejree Closet service, the platform has seen a growth of more than 50% in average order values and conversion rates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commenting on the recent closed round, Ibrahim Al Mogren stated&nbsp;\u201cThe new funds will certainly further fuel our latest&nbsp;initiatives, specifically&nbsp;\u201cNejree Closet\u201d, and will enable our growth plans into more categories, more&nbsp;brandofferings, and new markets which will assist us to achieve our next milestones.&nbsp;We are extremely happy to have obtained the trust &amp; support from Impact46, a leading VC in the region, which will bring more expertise &amp; value\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNejree is tackling a great challenge in the ecommerce space, addressing customer pain points with the ordering online experience through Nejree closet &#8220;TNBL&#8221;.&nbsp;&nbsp;With the right framework, innovative technology and the team behind Nejree, the platform is set to play a driving role in growing the market.&#8221; Added Abdulrahman Almodaimeegh from Impact46.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nejree, the Saudi online fashion &amp; lifestyle destination&nbsp;that has&nbsp;recently launched \u201cNejree Closet\u201d, a Try Now Buy Later \u201cTNBL\u201d innovative model, has raised $15 Million (56 Million SAR) in a Series A round led by Impact46 growth fund.&nbsp; Nejree, the Riyadh-based e-Commerce Startup, was established in 2018 with the vision to transform the online customer journey [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":26426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":24,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-26425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized 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