{"id":26757,"date":"2021-08-02T18:44:00","date_gmt":"2021-08-02T15:44:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=26757"},"modified":"2026-03-27T22:56:30","modified_gmt":"2026-03-27T19:56:30","slug":"zurich-international-life-limited-and-manchester-city-launch-zurich-fifa-21-cup-manchestercity","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/zurich-international-life-limited-and-manchester-city-launch-zurich-fifa-21-cup-manchestercity\/","title":{"rendered":"ZURICH INTERNATIONAL LIFE LIMITED AND MANCHESTER CITY LAUNCH ZURICH FIFA 21 CUP #manchestercity"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong><br>Zurich International Life Limited (Zurich) and Premier League Champions Manchester City have today announced the launch of the Zurich FIFA 21 Cup, an e-sports tournament for sports fans and gamers based in the UAE<\/strong><\/li><li><strong>The online PlayStation tournament will take place from 30 July to 21 August 2021, providing fans in the region with an opportunity to engage with the Club during the off-season<\/strong><\/li><li><strong>Registration for the Zurich FIFA 21 Cup opens Thursday, 15 July at 11am GST<\/strong>\u00a0\u2013\u00a0<a href=\"http:\/\/tracking.sevenmedia.ae\/tracking\/click?d=Qp6dQjInVXmNKr4lr3ouPuUfi0w9siurSIKUTllPBCcC9-alPPxh3OyDk8R4k1oht4mXccdLv9_3eKlF5LYyU01oqEtUBu2-6YYu7Bo_0wx1jPuU9Y8owEw6Cad7ZhcEvRX2yKx_NMrrEkC_Mt_7Y7K2YkyEGDmTQ3iYzM9kxP-lBjEmRQ9MLtjLnt4eHPhnLnJykTazOu6GaVrm9811Y0c1\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/play.eslgaming.com\/fifa\/playstation\/fifa21-ps4\/manchester-city-2021-uae<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zurich International Life Limited (Zurich) and Premier League Champions Manchester City have today announced the launch of the Zurich FIFA 21 Cup, an e-sports tournament calling on football fans and gamers in the UAE to get involved for a chance to be crowned the region\u2019s ultimate e-sports champ with cash prizes and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Providing fans in the region with an opportunity to engage with the Club during the off-season, the PS4 online tournament aims to generate a healthy competitive spirit amongst sports fans and keep participants mentally active and entertained during the scorching UAE summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tournament will be an extension of Zurich\u2019s existing partnership with Manchester City which has included engagement with the local Manchester City Football Academy, building on the brand\u2019s commitment to engaging and nurturing young talent and encouraging an active, healthy lifestyle, making smart choices and taking optimistic action to be ready for life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The qualifying rounds will begin on Friday 30 July, with the group stages taking place on 13-14 August and the grand finals over 20-21 August 2021. The latter stages of the competition will also be broadcast live on the Club\u2019s official Facebook channel.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Zurich-E-Gaming-2.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Zurich-E-Gaming-2-1024x576.webp\" alt=\"Zurich E-Gaming 2\" class=\"wp-image-26759\" srcset=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Zurich-E-Gaming-2-1024x576.webp 1024w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Zurich-E-Gaming-2-300x169.webp 300w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Zurich-E-Gaming-2-768x432.webp 768w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Zurich-E-Gaming-2-1080x608.webp 1080w, https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2021\/08\/Zurich-E-Gaming-2.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a host of exciting rewards to be won including a $2,400 prize pool divided between the top sixteen players, and percussive therapy devices from Therabody to improve preparation, recovery, and performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manchester City\u2019s professional FIFA player and current ePremier League Champion, Shellzz said, \u201cIt\u2019s fantastic to hear that Manchester City and Zurich are working together to bring the Zurich FIFA 21 Cup to fans and gamers in the UAE. It\u2019s always exciting to see new gaming talent come through and I\u2019m looking forward to watching them compete in this tournament.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simon Price, Head of Market Management at Zurich in the Middle East, said, \u201cWe\u2019re very pleased to be partnering with Manchester City on such an exciting initiative, providing us with a novel platform for spreading awareness of life insurance and the need for protection among new audiences through digital means.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Registration for the Zurich FIFA 21 Cup opens Thursday, 15 July at 11 am GST \u2013\u00a0<a href=\"http:\/\/tracking.sevenmedia.ae\/tracking\/click?d=Qp6dQjInVXmNKr4lr3ouPuUfi0w9siurSIKUTllPBCcC9-alPPxh3OyDk8R4k1oht4mXccdLv9_3eKlF5LYyU01oqEtUBu2-6YYu7Bo_0wx1jPuU9Y8owEw6Cad7ZhcEjiA-FHfU5oljcCt-IwCewQfr_BuANB1_VY6MhZTXrEDH6eXCcTZxz91fSg9p_Nji-NuU2xRzs4BuKgaPxzm35Js1\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/play.eslgaming.com\/fifa\/playstation\/fifa21-ps4\/manchester-city-2021-uae<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zurich International Life Limited (Zurich) and Premier League Champions Manchester City have today announced the launch of the Zurich FIFA 21 Cup, an e-sports tournament for sports fans and gamers based in the UAE The online PlayStation tournament will take place from 30 July to 21 August 2021, providing fans in the region with an [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":26758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-26757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zurich FIFA 21 Cup - Manchester City e-sports | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Zurich FIFA 21 Cup launches with Manchester City: online PlayStation tournament in the UAE from 30 July\u201321 August 2021. 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