{"id":27154,"date":"2021-08-15T17:31:00","date_gmt":"2021-08-15T14:31:00","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=27154"},"modified":"2026-03-27T23:02:02","modified_gmt":"2026-03-27T20:02:02","slug":"gaming-apps-score-high-on-appgallery-during-global-game-fest-campaign","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/gaming-apps-score-high-on-appgallery-during-global-game-fest-campaign\/","title":{"rendered":"Gaming Apps Score High on AppGallery during Global Game Fest Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Riyadh, Saudi Arabia 15 August\u00a02021<\/strong>\u00a0\u2013\u00a0<strong>\u2013<\/strong>\u00a0Working in partnership with 13 of the world\u2019s most forward-thinking game developers \u2013\u00a0including much-loved household names such as\u00a0Playrix, Com2us, Gameloft, and FunPlus\u00a0\u2013\u00a0Huawei launched its inaugural Game Fest campaign.\u00a0Game Fest sought to inspire AppGallery users to explore a new generation of play on the platform,\u00a0offering them a host of exclusive benefits including cashback promotions and generous gift packages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through close collaboration, Huawei worked with its participating partners and developers to champion their games and reach new audiences across the globe. Spanning six categories\u2013\u00a0ranging from RPG (Role Playing Game), Action, and Adventure, to Casual, Simulation, and Strategy games\u00a0\u2013\u00a0the campaign ran for six weeks in total, spanning 12 markets across five geographic regions. Game Fest generated more than 600 million digital impressions for the titles and a 90% increase in average daily downloads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Huawei delivered growth for its Game Fest partners in markets globally, spanning multiple regions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to generating almost a billion in global PR reach for partners, Game Fest drove strong growth for the titles across different geographic regions. Demonstrating the power of AppGallery\u2019s wide-reaching audience, partners\u00a0saw their daily download figures increase not only during the campaign itself but post-campaign as well. The results below showcase how total daily downloads increased both during the campaign and for the 6-week period post-campaign compared to pre-campaign figures.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/appgallery.huawei.com\/#\/app\/C100936703\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Asphalt 9<\/em><\/a><strong>\u00a0(by Gameloft):\u00a0<\/strong>In Mexico, Asphalt 9\u00a0saw a 93% increase in total downloads during the campaign, with daily downloads spiking by 137% post-campaign compared to pre-campaign data.<\/li><li><a href=\"https:\/\/appgallery.huawei.com\/#\/app\/C102572221\" target=\"_blank\" rel=\"noreferrer noopener\"><em>State of Survival<\/em><\/a><strong>\u00a0(by KingsGroup Holdings):\u00a0<\/strong>In France,\u00a0State of Survival saw a 383% increase in total downloads during Game Fest, with daily downloads also up by 155% post-campaign compared to pre-campaign figures.<\/li><li><a href=\"https:\/\/appgallery.huawei.com\/#\/app\/C102543465\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Standoff 2<\/em><\/a><strong>\u00a0(by Axlebolt):\u00a0<\/strong>In Italy, Standoff 2 experienced a 141% increase in total downloads during the campaign, remaining up 15% post-campaign, compared to pre-campaign download numbers.<\/li><li><a href=\"https:\/\/appgallery.huawei.com\/#\/app\/C102298415\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Summoners War<\/em><\/a><strong>\u00a0(by Com2us):\u00a0<\/strong>In the\u00a0Philippines, Summoners War enjoyed a 171% increase in total downloads during the campaign, and an increase in daily downloads of 9% post-campaign, compared to pre-campaign levels.<\/li><li><a href=\"https:\/\/appgallery.huawei.com\/#\/app\/C102721489\" target=\"_blank\" rel=\"noreferrer noopener\">Pascal&#8217;s Wager<\/a>\u00a0<strong>(by Giant Network):<\/strong>\u00a0In Russia, Pascal\u2019s Wager saw a 340% increase in total downloads during the campaign, with post-campaign momentum reflecting a 92% increase in daily downloads compared to pre-campaign data.<\/li><li><a href=\"https:\/\/appgallery.huawei.com\/#\/app\/C100858653\" target=\"_blank\" rel=\"noreferrer noopener\"><em>World of Tanks<\/em><\/a><em>\u00a0Blitz MMO<\/em><strong>\u00a0(by Wargaming):\u00a0<\/strong>The game was particularly well-received by Turkish AppGallery users, seeing\u00a0a staggering 825% increase in total downloads during the campaign, while daily downloads enjoyed a boost of 141% post-campaign, compared with pre-campaign figures.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Huawei provides high-touch, local support for its partners<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch of Game Fest demonstrated AppGallery\u2019s commitment to the success of its partners and reinforced its standing as a platform that offers unwavering and full-spectrum support to developers. This support includes providing high touch, locally tailored technical, business development, and growth marketing services to help maximize their success on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AppGallery collaborated intimately with its 13 Game Fest partners to develop the\u00a0best locally relevant plans\u00a0and unique campaign assets, including key visuals, social videos, and exclusive face filters on social media platforms, as well as individual campaign landing pages. The AppGallery team also adjusted its speed of engagement to educate developer partners on promotional opportunities, and in some cases accelerate go-to-market plans to meet their needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further tailoring the campaign,&nbsp;Game Fest partners also contributed a cumulative total of 160,000 exclusive&nbsp;gift&nbsp;packages, which&nbsp;contained valuable in-game items significant to game progression, to AppGallery users who downloaded the titles&nbsp;during the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ilya Fedotov, Head of Global Partnerships &amp; Eco-Development Communication, Huawei Consumer Business Group, said:&nbsp;&nbsp;\u201cAppGallery seeks to be the definitive app marketplace that offers consumers more choice and provides developers with the innovative technology they need to imagine new possibilities.&nbsp;Encouraged by the overwhelmingly positive results of Game Fest, we will continue to work with developers to bring them new, creative ways to promote their games, as well as enable Huawei customers to have more ways to play than ever before.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh, Saudi Arabia 15 August\u00a02021\u00a0\u2013\u00a0\u2013\u00a0Working in partnership with 13 of the world\u2019s most forward-thinking game developers \u2013\u00a0including much-loved household names such as\u00a0Playrix, Com2us, Gameloft, and FunPlus\u00a0\u2013\u00a0Huawei launched its inaugural Game Fest campaign.\u00a0Game Fest sought to inspire AppGallery users to explore a new generation of play on the platform,\u00a0offering them a host of exclusive benefits including [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":27155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":27,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[442,27],"tags":[],"class_list":["post-27154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-gaming","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This 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