{"id":27234,"date":"2021-08-18T09:39:24","date_gmt":"2021-08-18T06:39:24","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/?p=27234"},"modified":"2026-03-27T23:03:26","modified_gmt":"2026-03-27T20:03:26","slug":"latest-cisco-appdynamics-app-attention-index-reveals-brands-have-only-one-shot-to-win-over-customers","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/latest-cisco-appdynamics-app-attention-index-reveals-brands-have-only-one-shot-to-win-over-customers\/","title":{"rendered":"Latest Cisco AppDynamics App Attention Index Reveals Brands Have Only One Shot to Win Over Customers"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>76 percent of consumers say their expectations of digital services have increased since the start of 2020.<\/li><li>60 percent of consumers now blame the application and brand when they encounter a problem with a digital service, irrespective of the issue.<\/li><li>57 percent of consumers claim brands have one shot to impress them and if their digital service does not perform, they won\u2019t use them again.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Al Riyadh, 18 August<\/strong> 2021\u00a0\u2013\u00a0Cisco AppDynamics has released the\u00a0latest report\u00a0in its App Attention Index research series, revealing consumer reliance on applications and digital solutions has soared since the start of the COVID-19 pandemic. The global study, which examined the digital behaviors of more than 13,000 global consumers, also identified that consumers now have a zero-tolerance policy for poor application experience and automatically place blame on the application and brand, no matter where a performance issue stems from.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consumers blame the brand when the application experience fails<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the start of 2020, consumers have experienced a sudden and total reliance on digital services, altering how they engage with brands, consume goods and services, and make purchasing decisions. In fact, the research shows that globally, people are using 30 percent more applications today than they did before the pandemic \u2013 highlighting the importance of ensuring the right digital experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research highlights that because of their increasing reliance on digitization and the use of digital services, 76 percent of consumers say their expectations of digital services have increased since the start of 2020. Alarmingly for brands, when their expectations aren\u2019t met 60 percent of consumers will now automatically blame the application and the brand no matter where the issue actually lives. Whether it\u2019s within the application itself &#8211; such as pages loading slowly, downtime, or security failures; or external factors like internet connectivity, slow payment gateways or technical issues with third party services &#8211; to the consumer there is no distinction and they will now place responsibility firmly on the brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>72 percent of people believe it\u2019s the responsibility of the brand to ensure that the digital service or application works perfectly.<\/li><li>92 percent say they expect digital services to have reliable, consistent performance.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Loyalty lies with brands that invest in application experience<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers have not only come to rely on applications and digital services to function in everyday life, but they also used them to facilitate social interactions in the absence of traditional ways of connecting in person. The research found that the majority of consumers (85%) say that digital services have become a critical part of daily life, with 84 percent stating they helped them get through the pandemic in a positive way. Additionally, consumers are now loyal to brands based on how significantly they invested in digital services during the pandemic.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>72 percent say they feel grateful to the brands that invested in digital during the pandemic so they could get access to the services that they love and rely on.<\/li><li>67 percent say they feel more loyal to brands that went above and beyond with the quality of their digital service during the pandemic.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brands have one shot to get the \u2018total application experience\u2019 right<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">61 percent of consumers now state their expectations for digital services have changed forever and they will no longer tolerate poor performance. The research goes on to find that 72 percent of consumers believe it\u2019s the responsibility of the brand to ensure that digital services work perfectly, and more than half (57%) state that brands have one shot to impress them with their digital experiences before they switch to another provider.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>72 percent say they simply don\u2019t care who is responsible for problems with digital services, they just want them fixed and to work.<\/li><li>68 percent consider it disrespectful to users for brands to offer a poor digital experience in this day and age.<\/li><li>57 percent believe most problems with digital services and applications are completely avoidable.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cApplications have become the lifeline to normality for people in every corner of the world and consumers are no longer willing to settle for anything less than a perfect digital experience,\u201d said Osama Al-Zoubi, CTO for Cisco Middle East and Africa. \u201cTechnologists are now under more pressure than ever to evaluate digital transformation efforts and deliver the \u2018total application experience\u2019 to users within their first interaction. AppDynamics is the only provider that can help them meet users\u2019 expectations by delivering a critical component of Cisco\u2019s full-stack observability solution, which helps technologists see, understand, and optimize what happens inside and beyond their IT architecture &#8211; all through the lens of business impact.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">73 percent of consumers stated that even as life returns to normal, they know they will continue to rely on the digital services they utilized during the pandemic. This means\u00a0<a href=\"https:\/\/www.appdynamics.com\/resources\/reports\/rise-of-full-stack-observability\" target=\"_blank\" rel=\"noreferrer noopener\">the pressure technologists are under to tackle the complexities of modern architectures in order to deliver flawless digital experiences<\/a>\u00a0isn\u2019t going away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cisco AppDynamics is committed to helping technologists take on these challenges of leading technology health and performance to deliver the \u2018total application experience\u2019 to users. To learn more about Cisco&#8217;s full-stack observability solution and how the AppDynamics Business Observability platform can help technologists deliver the \u2018total application experience\u2019 to consumers, visit appdynamics.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>76 percent of consumers say their expectations of digital services have increased since the start of 2020. 60 percent of consumers now blame the application and brand when they encounter a problem with a digital service, irrespective of the issue. 57 percent of consumers claim brands have one shot to impress them and if their [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":22,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-27234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Attention Index - One Shot to Win | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"App Attention Index shows 57% of consumers have one shot to impress\u2014if digital services fail, they won\u2019t return. 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